Great ideas2011 presentation

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Creating Member Value by Expanding Market Opportunities

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Great ideas2011 presentation

  1. 1. 2011 Great Ideas Conference Creating Member Value by Expanding Market Opportunities March 13, 2011 4:30 PM - 5:45 PM Tom Dobbins, CAE Dick Doyle, CAE
  2. 2. Expanding Market Opportunities for ACMA Members <ul><li>Introductions – ACMA and k-global </li></ul><ul><li>Overview of ACMA’s Effort </li></ul><ul><ul><li>ACMA’s efforts to Create Member Value by Expanding Market Opportunities </li></ul></ul><ul><ul><li>Composites Growth Initiative – Organization, Direction and Accomplishments </li></ul></ul><ul><ul><li>Importance of Codes and Standards – International Building Code Success </li></ul></ul><ul><ul><li>Strengths, Weaknesses, Opportunities and Threats </li></ul></ul>
  3. 3. Expanding Market Opportunities for ACMA Members <ul><li>ROI Audit </li></ul><ul><ul><li>Overview of Market Growth Plan </li></ul></ul><ul><ul><li>Competing Industries </li></ul></ul><ul><ul><li>Recommendations          </li></ul></ul><ul><li>Path Forward </li></ul><ul><ul><li>Tom to describe Engaging the ACMA Leadership </li></ul></ul><ul><ul><li>Focus on Priority Markets </li></ul></ul><ul><ul><li>Development of Funding Plans </li></ul></ul><ul><ul><li>Implementing the Recommendations </li></ul></ul>
  4. 4. American Composites Manufacturers Association <ul><li>Influence regulators to generate positive regulatory environment </li></ul><ul><li>Increase awareness of market advantages for composites </li></ul><ul><li>Be the source for technical information on composites </li></ul><ul><li>Promote alliances to pursue new markets and technologies </li></ul><ul><li>Advance an effective communications strategy </li></ul>
  5. 5. K-global <ul><li>Strategic Communications </li></ul><ul><li>Grassroots Advocacy </li></ul><ul><li>Public and Media Relations </li></ul><ul><li>Opinion Research </li></ul><ul><li>Coalition Development </li></ul><ul><li>Crisis Management </li></ul><ul><li>Digital and Social Media </li></ul><ul><li>Issue Advocacy </li></ul>
  6. 6. ROI Audit <ul><li>ACMA engages k-global to assess the current and potential market expansion opportunities </li></ul><ul><li>Comprehensive “Deep Dive” conducted by k-global with staff and member leadership </li></ul><ul><li>SWOT Analysis carried out with ACMA’s Composites Growth Initiative Committees </li></ul><ul><li>CGI Committee Chairs Summit Held </li></ul><ul><li>Competitive Scan Conducted </li></ul>
  7. 7. Composites Growth Initiative <ul><li>ACMA formed the Composites Growth Initiative to promote and expand the use and understanding of composite materials by: </li></ul><ul><li>enhancing the market presence of composites; </li></ul><ul><li>driving market acceptance of composites through the development of relevant codes and standards; </li></ul><ul><li>strengthening interaction between the academic community and the composites industry; and </li></ul><ul><li>encouraging other ACMA Divisions to identify market needs and to take action expand composites applications. </li></ul>
  8. 8. Competitors Steel Aluminum Concrete Wood
  9. 9. Recommendations <ul><li>ACMA members should immediately undertake an effort to identify means of raising additional financial and human resources to successfully attain the market expansion opportunities available. </li></ul><ul><li>Sponsor third-party life cycle analysis in order to demonstrate the merits of composites with architects and engineers. </li></ul><ul><li>Expand ACMA’s role in the codes and standards development arena. </li></ul>
  10. 10. Recommendations Continued <ul><li>Pursue an aggressive public affairs, government relations, and grassroots campaign that will position composites as the choice material system among government decision makers, architects, engineers, and construction managers </li></ul><ul><li>Identify legislative vehicles at the federal and states level where composites can be identified as the solution of choice for major infrastructure projects, and target ACMA’s advocacy efforts to ensure that composites are embraced. </li></ul><ul><li>Strength ACMA’s strategic communications demonstrating the value of composites with key stakeholders. </li></ul>
  11. 11. Contact Information Dick Doyle, CAE Senior Vice President K-global 202-349-7014 [email_address] www.kglobal.com

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