The Consumer Lifestyle of a Fashionista on a Budget.

1. budget fashionista
amevi amedekagna
bianca costello
olafunsho owojori
zhengyi xu

2. lifestyle

5. Urban
Outfitters
Forever
21
Express
H&M
“I will always be interested
in looking great without
spending a ton...”
“... student loans, interest
rates, and taxes make me
save more than spend it.”
“Seeing what my friends
& colleagues wear or
want can drive me to
purchase something I
normally wouldn’t.”

6. “If an item will never go out out of
style, or has multiple uses, then it
is worth it to me and I’ll buy
expensive.”
“I can’t see a time when I
won’t be on a budget ...
Some items are more
important than others.”
“I tend to shop online in
my spare time. I may not
make any purchases but
I see certain items that
influence my style.”
Urban
Outfitters
Tory
Burch
Urban
Outfitters

7. Moncler
American
Apparel
Zara
Forever
21
Zara
Instead of being “trendy” I go on
inspiration and style when it comes
to fashion.
“I like to mix & match colors,
designer or non-designer,
patterns. Quality of the
clothing is important to me.”
“I follow designers on
Twitter and like their
pages on Facebook and
get updates from those.
And I follow fashion &
style Instagram.”

8. marketing

9. Shoe designer Pierre Hardy partnered with Nars to make...the smallest shoe boxes of all time. OK, they actually collaborated on a series of
polish sets that come in the smallest shoe boxes of all time. When you're done squealing with the delight that only comes with miniature any-­
thing, try on a pair. One size fits all. [Style]
Shoe designer Pierre Hardy partnered with Nars to make...the smallest shoe boxes of all
time. OK, they actually collaborated on a series of polish sets that come in the smallest
shoe boxes of all time. When you're done squealing with the delight that only comes with
miniature anything, try on a pair. One size fits all. [Style]