1. MARKETING ASSIGNMENT

2. QUAKER OATS LIFE CEREALS
 Life cereals Quaker oats have no. of brands are as
follow:
 Groups: Oat cakes
Quaker oats
Quaker quick oats
Quaker instant oatmeal
Quaker chewy

3. TARGET GROUPS

4. RANKING
1. Ranking of OATS CAKE :
Group Ranking
Students 1
Professionals 3
House Wives 2

5. 2. Ranking of Quaker Oats:
Group Ranking
Students 2
Professionals 3
House Wives 1

6. 3. Ranking of Quaker Quick Oats:
Group Ranking
Students 3
Professionals 1
House Wives 2

7. 4. Ranking of Quaker Instant Oats Meals:
Group Ranking
Students 3
Professionals 1
House Wives 2