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WHY ARE INFOGRAPHICS
IMPORTANT  ?
GOOGLE SEARCH VOLUME




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          2009           2012           2011



       EPIC INCREASE IN INTEREST
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WHY ?
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THEY   ARE               EASILY

SHOW SNACKABLE SHARED
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WHAT ARE
INFOGRAPHICS

THEN   ?
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STATISTICAL GRAPHICS OF COMPLEX IDEAS COMMUNICATED WITH
CLARITY, PRECISION, AND EFFICIENCY
                        MR. EDWARD R. TUFTE
               “THE LEONARDO DA VINCI OF DATA” THE NEW YORK TIMES
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A LITTLE BIT OF
HISTORICAL
REFERENCE
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STATISTICAL BREVIARY                      EXPORTS AND IMPORTS TO FROM DENMARK & NORWAY



                       MR. WILLIAM PLAYFAIR
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  MAP OF NAPOLEON’S MARCH



MR. CHARLES MINARD
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          PIONEER 10 AND 11



WE SENT ONE TO THE ALIENS
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WHERE WE ARE

NOW    ?
IT’S THE PLAGUE OF THE INTERNET I TELL YOU!!!!!
NO! LOOK IN THE RIGHT PLACES
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THE NEW YORK TIMES
THE GUARDIAN
GOOD MAGAZINE
WE LOVE DATAVIS
COOL INFOGRAPHICS
VISUALISING.ORG
FLOWING DATA
VISUAL.LY
VISUAL LOOP
SOME PLACES TO LOOK FOR GOOD INSPIRATION
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WHAT ARE
INFOGRAPHICS

THEN   ?
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WHEN THE VISUAL CLEARLY REPRESENTS THE
CONTEXTUAL RELATIONSHIP OF THE DATA
WITHOUT PREJUDICE, TO PRESENT A
MEANINGFUL AND INFORMATIVE NARRATIVE
               THIS ONE IS MINE
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IT’S ABOUT TELLING A

STORY
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DATA OFFERS
INSIGHTS        &

CONNECTIONS
THAT’S THE STORY YOU ARE TELLING
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SOME
TYPES
REF :SOCIAL MEDIA PROBOOK 2011/12
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CAPTURING THE STATE OF
INDUSTRY OR TREND
DRUGGED CULTURE BY GOOD & STANFORD KAY
AFGHANISTAN STABILITY BY US DEF. DEPT.
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PROVIDING A
RESOURCE
THE ILLUSTRIOUS OMNIBUS OF SUPER POWERS BY POP CHART LAB
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COMPARING A TO B
ISLAND DEF JAM MUSIC UNIVERSE BY RIPETUNGI
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SHOWING THE EVOLUTION OF A
CONCEPT OR INDUSTRY
FIFTY YEARS OF EXPLORATION BY SEAN MCNAUGHTON & SAMUEL VELASCO
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MAKING SOMETHING
COMPLEX SIMPLE
THE RIGHT VS THE LEFT BY DAVID MCCANDLESS & STEFANIE POSAVEC
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PROCESS OF
CREATING AN
INFOGRAPHIC
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ASK QUESTIONS
LOTS OF THEM
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CONTINUE
ASKING
THEM
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SOME HELPFUL
GUIDELINES
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KNOW YOUR
AUDIENCE
SALT MOUNTAINS BY RIPETUNGI




TO DECORATE
THE BIG MAC INDEX BY THE ECONOMIST




NOT TO DECORATE
CLOUD COMPUTING ACCELERATING IN ASIA PACIFIC BY MICROSOFT




      TOO MUCH
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TELL A
STORY
IT’S ALL CONNECTED BY THE NEW YORK TIMES




LET THE DATA LEAD
THE FEDEX UNIVERSE BY RIPETUNGI




BE ACCURATE
GLOBAL EMISSION SINCE KYOTO BY THE GUARDIAN




SHOW/ADD CONTEXT
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KEEP IT
SIMPLE
HAI’S BY GE




ORGANISE THE INFO
STATE OF THE UNION 2012 BY THE WHITE HOUSE




SHOW DON’T TELL
THE JOURNEY OF A TWEET BY RIPETUNGI




BE USEFUL
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EXAMPLES OF
APPLICATION
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DATA OFFERS
INSIGHTS
THE ROI OF SOCIAL MEDIA BY MDGADVERTISING




SHOWS RESULTS
WHAT PEOPLE ARE DOING BY BUSINESS WEEK




GIVES USER BREAKDOWN
CRIMEAN WAR CAUSES OR MORTABLITY IN THE ARMY IN THE EAST




       Ms. FLORENCE NIGHTINGALE


CREATES ACTION
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BLOG TREE BY ELOQUA + JESS3   THE CONTENT GRID V2 BY ELOQUA + JESS3   THE MESSAGE IS THE MESSENGER BY ELOQUA + JESS3




                        CONTENT MARKETING
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PART OF OVERALL CONTENT STRATEGY
AN EVERGREEN RESOURCE FOR COMMUNITY
USED TO CREATE INTEREST AROUND EVENTS
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BLOG TREE CREATED THESE RESULTS
700+ AVERAGE 2,500
     40x IMPRESSIONS
TWEETS             BLOG VIEWS                                FROM FACEBOOK PAGE ALONE



        www.slideshare.net/Eloqua/a-case-for-content-by-eloqua-and-jess3
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SO WHY ARE INFOGRAPHICS
IMPORTANT    ?
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THEY PRESENT A
COMPELLING
NARRATIVE
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CAN BE EASILY
DIGESTED&


SHARED
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CREATE
ACTION
CHEERS :)
LETS STAY IN TOUCH
ROBIN@RIPETUNGI.COM
@RIPETUNGI
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Why are Infographics Important