Dynamic Pardot Reporting with Wave provides concise summaries of marketing efforts and the customer pipeline. It introduces Wave, a tool that addresses issues marketers experience with a lack of reporting on lead generation, campaign effectiveness, and marketing engagement metrics. Wave's out-of-the-box app for B2B Marketing contains three dashboards - for marketing managers, engagement metrics, and the marketing pipeline - that provide overviews and deep dives into metrics like email performance and which campaigns drive more business. Marketers can also build custom dashboards using Wave's datasets and lenses.

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Dynamic Pardot Reporting
with Wave

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Topic Points
What is Wave – the basics
Reporting issues a marketer experiences
Wave for B2B Marketing – out of the box
Thinking a little further…

3. Introduction to Wave

4. A marketer’s reporting issues
Lead generation
Understand which marketing efforts are most effective.
Understand the revenue generated from campaigns.
Marketing engagements
Missing overview of open and click rate for different email campaigns.
Often need to view certain campaigns and compare them to each other (tags,
date range etc.).

5. GIVES AN OVERVIEW OF THE MARKETING PIPELINE
AND ENGAGEMENT OF MARKETING ASSETS
Marketing Manager Dashboard

7. DEEP DIVE INTO HOW YOUR EMAILS, FORMS AND
LANDING PAGES ARE PERFORMING BASED ON
DIFFERENT METRICS
Engagement Dashboard

9. DEEP DIVE INTO THE MARKETING PIPELINE,
OPPORTUNITY LIFETIME AND WHICH CAMPAIGNS AND
LEAD SOURCES DRIVE MORE BUSINESS
Pipeline Dashboard

11. APP
A folder where you store dataset,
lenses and dashboards
DATASET
A table containing data;
measures and dimensions
LENS
A single exploration of a dataset
DASHBOARD
A collection of lenses
Key Definitions

12. Summary
How to find wave (app selector)
Main navigation
Wave for B2B Marketing App
3 dashboards
Drill in a lens
Pardot data sets to build own
dashboards

13. Thank you.
rikke.hovgaard@makepositive.com

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