The Reimagination of Publishing

•

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My presentation at The Project [R]evolution Digital and Social Media Conference, Auckland, New Zealand, 31 August 2012. My presentation was on a topic I've been writing a lot about recently: the reimagination of publishing.

Business Technology

Some Key Drivers For
Digital Magazines & Books
• Tablets, especially iPad

• Multimedia; interactive, immersive experiences

• Kindle Highlights - easier to make highlights and
share them.

• Cheaper, quicker delivery (esp for us in NZ!)

• But... people still love paper books & magazines!

A Brief History of Web
Publishing
• Geocities (peaked 1999, when it was the third-most visited Web site on the
WWW)

• Blogger, Movable Type, Radio Userland (2000s)

• Wordpress (began to get very popular mid-2000s)

• Tumblr (launched 2007, grew rapidly in 2011)

• Social: Twitter, Facebook (major growth from 2007 to now)

• Now: Medium, Branch, App.net, Svbtle, ...

1. Publishing Is Getting More Casual

• It's now less about composition (being a writer or blogger) and more about
expressing your thoughts as simply as possible.

2. Topic Organization Is Finally Happening

4. Quality Is In Vogue

• “Our philosophy is that quality begets quality, so
we will grow Medium smartly, ensuring that our
platform is valuable to everyone in this increasingly
mobile, connected, and noisy world.”
Evan Williams, founder of Medium (previously co-founded Blogger and
Twitter)

• Richard MacManus
Founder & Editor-in-Chief, ReadWriteWeb
editor@readwriteweb.com
http://www.readwriteweb.com
http://twitter.com/ricmacnz

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Insurance IoT is a social good! Because: 🔵 Expected losses can be reduced structured programs with both real-time mitigation actions to solve a specific situation, and behavioral change mechanisms to promote safer behaviors (both in personal and commercial lines) 🔵 Rate can be matched to risks better: - Smaller and more accurate pricing clusters allow a large part of profiles to receive a lower rate - Even with the ability to price the individual probability of loss (cluster of one) the insurance foundation isn’t canceled (The risk of each policy will contribute to the expected losses of the portfolio; The premiums paid by many lucky policyholders will be used to pay the claims of the few unlucky policyholders who had an accident in a period of coverage) 🔵 IoT data can be used to increase the effectiveness and efficiency of the claim process, so improving the combined ratio ceteris paribus ⏩ Large part of the policyholders will pay less (and portfolios currently difficult to insure will become more insurable) Insurance IoT (and telematics) is not about providing a discount Insurance IoT (and telematics) is about creating economic value using the data and sharing part of this value with policyholders (and agents & brokers) An integrated holistic adoption of the IoT paradigm is a game changer for your insurance business and a social good: ◾ it allows to improve the availability and affordability of insurance coverages ◾while allowing the sector to write a profitable business Below you can enjoy a selection of best practices in both personal and commercial lines - written with some of the IoT Insurance Observatory members - that have already started to obtain results from their IoT business transformation journeys

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The Reimagination of Publishing

1. The Reimagination of Publishing

2. Web publishing: Blogs, Websites

3. Digital Magazines

4. Digital Books

5. Some Key Drivers For Digital Magazines & Books • Tablets, especially iPad • Multimedia; interactive, immersive experiences • Kindle Highlights - easier to make highlights and share them. • Cheaper, quicker delivery (esp for us in NZ!) • But... people still love paper books & magazines!

6. 1997 2012

7. A Brief History of Web Publishing • Geocities (peaked 1999, when it was the third-most visited Web site on the WWW) • Blogger, Movable Type, Radio Userland (2000s) • Wordpress (began to get very popular mid-2000s) • Tumblr (launched 2007, grew rapidly in 2011) • Social: Twitter, Facebook (major growth from 2007 to now) • Now: Medium, Branch, App.net, Svbtle, ...

9. 1. Publishing Is Getting More Casual • It's now less about composition (being a writer or blogger) and more about expressing your thoughts as simply as possible.

10. 2. Topic Organization Is Finally Happening

11. 3. Moving From Pages to Streams

12. 4. Quality Is In Vogue • “Our philosophy is that quality begets quality, so we will grow Medium smartly, ensuring that our platform is valuable to everyone in this increasingly mobile, connected, and noisy world.” Evan Williams, founder of Medium (previously co-founded Blogger and Twitter)

13. 5. Non-Advertising Business Models

14. • Richard MacManus Founder & Editor-in-Chief, ReadWriteWeb editor@readwriteweb.com http://www.readwriteweb.com http://twitter.com/ricmacnz

The Reimagination of Publishing

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