2. Purpose
• To gauge PMI membership attitude and usage
of social media websites
• Inform social media consultation document
• Influence social media policy
• Establish baselines
Social Media Consultation Final 04/11
3. Background
• Online survey using surveymonkey.com
• 28 questions
o Biographical data / general internet usage
o Facebook
o Linkedin
o Twitter
o Eblasts
• Available for 4 weeks online
Social Media Consultation Final 04/11
4. Responses
• Low response rate, 91 respondents. Weekly eblast is
opened by an average of around 600 recipients,
around 15%.
• Difficult to know if the sample is representative of
membership in terms of demographics.
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5. Selected Results*
1. What age group are you in? 2. Are you currently a full member
of PMI-LA?
25-34 Yes
35-44 No
45-54
55 or over
* Full results can be found on the PMI-LA SharePoint site
Social Media Consultation Final 04/11
6. Key Findings
• The majority of respondents visit both pmi-la.org and pmi.org on a monthly basis
(59.6% and 71.4% respectively).
• LinkedIn is the preferred social medium for professional purposes (60.7%) and
usage is high (51.2% weekly).
• Facebook usage is high (50% daily) but for viewing friends and family updates
(83.1%).
• Despite high levels of usage, members of PMI-LA groups on various channels are
around 50% (19.8% Facebook and 55.8% LinkedIn)
• Twitter usage is low.
• Only a minority claim to read the oblasts in detail (15.7%).
Social Media Consultation Final 04/11
7. Recommendations
Continue Twitter
Website activity, but
continues to be acknowledge as a
the origin of all low priority
new content
Increase emphasis
on social media Utilize services such as
across organization Google Analytics and
Ensure valuable
content on LinkedIn Hootsuite in order to
on a daily basis understand traffic flows
and the ROI of efforts
Set raw targets and KPIs
Concentrate efforts on such as number of members,
LinkedIn, our members see as well as measures around Re-consider presence
Facebook as a purely social the effectiveness of web on Facebook, options
presence include a streamlined
tool, not a professional
page as opposed to an
medium
interactive group
Social Media Consultation Final 04/11
