Innovation Strategies: New techniques and best practice case studies in Food, Drink, and Personal Care provides detailed insight into new opportunities in new product development, cross-category promotion, and marketing campaigns in both developing and developed countries. The evolution of consumption habits across the world means both retailers and manufacturers need a renewed understanding of consumers changing lifestyles, and how this will affect their product choices. See Full Report : http://bit.ly/1DlqJdV

1. Innovation Strategies: New
techniques and best practice case
studies in Food, Drink, and Personal
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http://www.jsbmarketresearch.com
Care

2. Summary
Innovation Strategies: New techniques and best practice case studies in
Food, Drink, and Personal Care provides detailed insight into new
opportunities in new product development, cross-category promotion, and
Marketing campaigns in both developing and developed countries. The
evolution of consumption habits across the world means both retailers and
Manufacturers need a renewed understanding of consumers changing
lifestyles, and how this affect their product choices..
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3. Synopsis
Innovation Strategies: New techniques and best practice case studies in Food,
Drink, and Personal Care shows how consumer behavior is evolving rapidly and this
will open up new opportunities in Food, Drinks, Wines and Spirits, Beer and Cider,
Cosmetics and Toiletries and Packaging markets.
In particular, this report includes:
 Identification of market gaps
 Novel ways of communicating credible messages that resonate with target
audience, such as craftsmanship and quality
 Identifying novel ways of approaching consumers needs
 New application of internet technologies to increase brand awareness
 Explains how to engage new for the product consumer age group or gender to
increase consumption
 Shows how to add value to the product by providing consumers with new
experiences, such as engaging them in enjoyable activities or personalizing the
product
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4. Key Findings
 Consumers are looking for healthier food and drink options, yet not ready to
compromise on the taste, therefore manufacturers need to make sure that the
product is, above all, tasty
 Manufacturers need to invest in natural sweeteners and simplify formulas to
overcome growing consumer concern with ingredients
 With a wider choice of products available on the shelves, manufacturers need to
make an extra effort to attract attention of consumers
 Aspiration is a powerful tool
 Proving quality to consumers increases sale volumes
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5. Innovation Strategies: New techniques and
best practice case studies in Food, Drink,
Innovation Strategies: New techniques and
best practice case studies in Food, Drink,
and Personal Care
and Personal Care
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Break from
the norm
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everything
Offering
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extra
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