This document introduces Ronald Patrick Wenceslao's personal brand "Wency-fied" through a series of phrases and images. It emphasizes having fun and easier communication through lowered fences. Key elements of the brand are presented as "Wency-fied, Frenzy, Fences Low, [and] Smart" to showcase Ronald's naturally funny and different approach to communication. The personal brand launch for "Wency-fied" took place in March 2011.