How SunCell Changed the Game

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How SunCell Changed the Game

  1. 1. How Sun CellularChanged the Game Obar, Fidel, Hugo, Silubrico, Wenceslao June 2011 www.markmasuncell@blogspot.com
  2. 2. Steps 1 to 5Sun Cell’s Game Plan1. End of Telecom Monopoly2. 1 out of 30 Filipinos3. Mobile Opportunity4. Mobile Vs Landline5. Unlimited Call & Text www.markmasuncell@blogspot.com
  3. 3. Steps 6 to 10 Sun Cell’s Game Plan6. Lowest Post Paid Plan7. The 2nd Line8. Cell Phone Mania9. Marketing Campaign10. 1M Post Paid Subscribers www.markmasuncell@blogspot.com
  4. 4. Steps 1 to 5Sun Cell’s Game Plan1. End of Telecom Monopoly2. 1 out of 30 Filipinos3. Mobile Opportunity4. Mobile Vs Landline5. Unlimited Call & Text www.markmasuncell@blogspot.com
  5. 5. 1. End of Telecom MonopolySince 1981 PLDT was the sole Telephone provider. www.markmasuncell@blogspot.com
  6. 6. 1. End of Telecom MonopolyIn 1995 deregulation of the industry saw PLDT re-privatized and allowed as many as 60 companies to challenge the incumbent. www.markmasuncell@blogspot.com
  7. 7. Steps 1 to 5Sun Cell’s Game Plan1. End of Telecom Monopoly2. 1 out of 30 Filipinos3. Mobile Opportunity4. Mobile Vs Landline5. Unlimited Call & Text www.markmasuncell@blogspot.com
  8. 8. Steps 1 to 5 2. 1 out of 30 FilipinosIn year 2000, only 1 out of 30 Filipinos owned a Cellular phone. 2900% potential growth www.markmasuncell@blogspot.com
  9. 9. Steps 1 to 5Sun Cell’s Game Plan1. End of Telecom Monopoly2. 1 out of 30 Filipinos3. Mobile Opportunity4. Mobile Vs Landline5. Unlimited Call & Text www.markmasuncell@blogspot.com
  10. 10. Steps 1 to 5 3. Mobile OpportunityIn year 2000, all mobile services are offered on post paid basis. Excluding: > people with poor credit ratings > under legal age Launch: Prepaid Subscribers www.markmasuncell@blogspot.com
  11. 11. Steps 1 to 5Sun Cell’s Game Plan1. End of Telecom Monopoly2. 1 out of 30 Filipinos3. Mobile Opportunity4. Mobile Vs Landline5. Unlimited Call & Text www.markmasuncell@blogspot.com
  12. 12. Steps 1 to 5 4. Mobile vs. LandlineIn 1995, 1600 towns did not have telephone lines, 80% of all lines were in Metro Manila. No communication lines www.markmasuncell@blogspot.com
  13. 13. Steps 1 to 55. Unlimited Call & Text1. End of Telecom Monopoly2. 1 out of 30 Filipinos3. Mobile Opportunity4. Mobile Vs Landline5. Unlimited Call & Text www.markmasuncell@blogspot.com
  14. 14. Steps 1 to 5 5. Unlimited Call & TextIn 2003 Sun Cellular entered the market and offered unlimited calling and texting on a GSM network for a fixed monthly fee – Trumping Smart and Globe’s ever –lowering prepaid deals and promos. www.markmasuncell@blogspot.com
  15. 15. Steps 6 to 10 Sun Cell’s Game Plan6. Lowest Post Paid Plan7. The 2nd Line8. Cell phone Mania9. Marketing Campaign10. 1M Post Paid Subscribers www.markmasuncell@blogspot.com
  16. 16. Steps 6 to 10 6. Lowest Post Paid PlanAt the time of Sun Cellular’s Launching; they offered a post paid plan as low as 250 pesos per month. Globe and Smart’s lowest post paid plan at the time was 800 pesos. With better free handset deals. www.markmasuncell@blogspot.com
  17. 17. Steps 6 to 10 Sun Cell’s Game Plan6. Lowest Post Paid Plan7. The 2nd Line8. Cell phone Mania9. Marketing Campaign10. 1M Post Paid Subscribers www.markmasuncell@blogspot.com
  18. 18. Steps 6 to 10 7. The 2nd LineThe Philippines, with a population of only 89 million, has now a total of 84.5 million mobile phone subscribers. *almost every Filipino, young and old, has a cell phone *or many Filipinos has one or up to three cell phones each. or and Globe Smart Sun www.markmasuncell@blogspot.com
  19. 19. Steps 6 to 10 Sun Cell’s Game Plan6. Lowest Post Paid Plan7. The 2nd Line8. Cell phone Mania9. Marketing Campaign10. 1M Post Paid Subscribers www.markmasuncell@blogspot.com
  20. 20. Steps 6 to 10 8. Cell Phone ManiaThe Philippines, with a population of only 89 million, has now a total of 84.5 million mobile phone subscribers.In the words of industry research firm Frost & Sullivan, the country’smobile phone penetration rate is now 96 percent. www.markmasuncell@blogspot.com
  21. 21. Steps 6 to 10 Sun Cell’s Game Plan6. Lowest Post Paid Plan7. The 2nd Line8. Cell phone Mania9. Marketing Campaign10. 1M Post Paid Subscribers www.markmasuncell@blogspot.com
  22. 22. Steps 6 to 10 9. Marketing Campaign1. Advertising2. Sales Promotion3. Interactive Marketing4. Events & Experiences Increasing Brand Value www.markmasuncell@blogspot.com
  23. 23. Steps 6 to 10 Sun Cell’s Game Plan6. Lowest Post Paid Plan7. The 2nd Line8. Cell phone Mania9. Marketing Campaign10. 1M Post Paid Subscribers www.markmasuncell@blogspot.com
  24. 24. Steps 6 to 9 10. 1M Post Paid Subscribers Hits the 1M Mark!!! www.markmasuncell@blogspot.com
  25. 25. SUMMARYwww.markmasuncell@blogspot.com 25
  26. 26. Steps 1 to 5Sun Cell’s Game Plan1. End of Telecom Monopoly2. 1 out of 30 Filipinos3. Mobile Opportunity4. Mobile Vs Landline5. Unlimited Call & Text www.markmasuncell@blogspot.com
  27. 27. Steps 6 to 10 Sun Cell’s Game Plan6. Lowest Post Paid Plan7. The 2nd Line8. Cell Phone Mania9. Marketing Campaign10. 1M Post Paid Subscribers www.markmasuncell@blogspot.com

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