This deck talks about the importance of ideas and the power of proper execution for startups. The presentation of the deck is in a very beautiful and easy to understand way for startups and the growth of startups. Any aspiring entrepreneur will find value in this deck.

1. Ideas
Matter

2. Idea is like opening the door
Get out of that darkness !

4. 2018/12/6 4
to get ideas?
Where is the Key
1
3
5
7
2
4
6
8
not from where they come
Ideas matter
Missing in market
Personal Experience
Opportunity
Domain Knowledge /Expertise
Passion/Hobby
Specific Customer requirement
Me-too / Emulation
Academic research

5. Missing in market
There were many Colas and
different flavours and there
was no Jaljeera, which is quite
popular !
There you go…
Enters Paperboat

6. Craig Newmark began the
service in 1995 as an email
distribution list to friends,
featuring local events in the
San Francisco Bay Area
It became a web-based
service in 1996 and
expanded into other
classified categories.
Enters Craiglist
Personal Experience

7. Opportunity
Amazon selling books
Observed opportunity and
expanded to e- commerce ( see
all their products now)
Now so many grabbed the
opportunity of COVID-19 …
and started making face
masks, PPE kits, ventilators!
Grab the opportunity

8. Byju Ravindran was good in
taking tutorials and he was
good in what he does. There are/
were many online/offline
tutorial, he made an entry
…….. and he created an Unicorn !
Capitalise on your Domain expertise
Domain Knowledge

9. Passion / Hobby
Salman Khan was living
in Boston and his cousin
Nadia, who was in New
Orleans asked him to help
in home work in 2004. He
started teaching through
Internet. Soon other
cousins and their
schoolmates requested. In
2006, a friend suggested
to make Youtube Videos!
Spread your passion
and he created the poplar khanacademy.org in 2008!

10. Cordis Corporation, a medical
device manufacturer in
Florida was making
angioplasty balloons, which
are used to open the blocked
arteries of cardiac patients.
Their survey with Doctors,
nurses and other medical
professionals recognised the
potential value of a device that
could be placed in a treated
artery to prevent a blockage
from recurring.
…….. and they created STENT, which made a history.
Listen to users!
Customer Input

11. Me - Too
Copy, But improvise !

12. There are so many research
projects that may become
products/solutions
Innovate
Academic Research

13. What Shall I Hit first? Have my clients
- Build something for them
Have my Idea
- Find buyers for that product

14. Think about idea
Write down the idea
Talk to others
Start doing something
Action plan
Check if worth doing

15. 2018/12/6 15
Talk to your
potential
customers
Are they willing to
pay?
Document it!
Why are you doing
this?
What problem are
you solving?
Who are you solving
this problem for and
what are they doing
now?
Talk to people
who think your
idea is terrible !
Do you know if your idea works?

16. 2018/12/6 16
Whom you should talk to
Business coach/Mentor
Spouse/Well wishers Chartered Accountant
Sales & Marketing Guy Banker / Finance guy
Lawyer
before you start

17. 2018/12/6 17
● Industry Outlook
● Market trends
● Market size
● Competitor research
● Competitor market share
● Target segment
● Product marketing
● Product pricing
● Customer experience &
satisfaction
● Market segment
Market research

18. Don’t ask others for Ideas.
(heard the rat & wise owl story?)

19. Problem :
You may have thousand great
ideas…and they keep coming
your way!
Solution :
Pick up that one idea.
Commit to it.
Give it all the resources.

20. My idea is the best.
Wonder, why no
one thought about
it !

21. What could be the
reason that no one
did?

22. If some one could
do,
I CAN do !

23. How many ‘Free’
users are
willing to
become ‘paid’
customers?
Be careful with ‘socially desirable answers!

24. No idea is
big or small…
it depends on how
you make it
big or small..

25. There is nothing called
‘successful idea’
You need to make the
idea a successful one !

26. - Users did not find anything more valuable than youtube!
Why some products of Google failed?
Google Video Player
- Users did not find anything more valuable than Twitter!
“A wave is a live, shared space on the web where
people can discuss and work together using richly
formatted text, photos, videos, maps, and more.”
- Too complex to even explain !!
Google Buzz
Google Wave

27. In 1993, Apple tried a 8” X 4.5” Personal Digital
Assistant (PDA) which bombed. Later Apple launched
iPad in 2010
In 2006, Microsoft’s Zune could not chase Apple’s
iPod, an excellent product

28. All Ideas of big companies may
not succeed
or
ideas of all small companies
may not fail !
It is all in your mind !

29. You can not plan something to go viral…it may just happen.
Please make it
viral

30. Didn’t
tell you
anything new ??
Yeah I know. You are smart.

31. just
Get off your butt.
Do something

32. 2018/12/6 32
铁板烧
⼤雄
⽼⿏
You can ping me at:
rameshkumb1957@gmail.com
9845213042
linkedin.com/in/brameshkumar/