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The Changing Landscape of the Health Insurance Market (2010)

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Reynaldo Villar
Reynaldo Villar

The Changing Landscape of the Health Insurance Market (2010)

Healthcare
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LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar Luck is what happens when preparation meets opportunity. - Seneca
LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar The New Landscape • Turbulence • Fear • Pressure • Powerlessness
LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar ACA Isn’t the Real Problem to Fear What happened to… • Travel agents? • Mortgage brokers? • Real estate agents? The Internet happened!
LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar
US Individual Health Insurance PoliciesSold (2007 – 2011) LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar
GoogleSearch Volume by Keyword (Avg. US monthly searches, 2010) LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar • “Medicare”: 1,830,000 • “MedicareAdvantage” and “Medigap”: 74,000 • “Health Insurance Exchange”: 3,600 • “Health Insurance”: 3,350,000 • “Health Insurance Quotes”: 201,000 • “Affordable Health Insurance”: 135,000
Visits to Health InsuranceSites Declining, but Visits to Insurance Info Sites Increasing LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar
LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar Luck is what happens when preparation meets opportunity. - Seneca
LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar Opportunity is here! Let’s look at some numbers...
LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar 17 Million currently in individual health insurance market
LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar 17 Million currently in individual healthinsurance market 30 Million more once guaranteed issue arrives
LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar 17 Million currently in individual healthinsurance market 30 Million more once guaranteed issuearrives 15 million will qualify for subsidies
LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar 17 Million currently in individual healthinsurance market 30 Million more once guaranteed issuearrives 15 Million more health insurance shoppers will now be looking
LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar 17 Million currently in individual healthinsurance market 15 million more healthinsurance shopperswill now be looking 32 Million! Your individual market just doubled
LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar 32 Million previous + new additions to market 51 Million currently in small group market Estimate 25% leakage into exchanges
LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar 32 Million previous + new additions to market + 13 Million leakage from group to individual health insurance market
LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar 45 Million! Projected market size of individual health insurance market
4 Keys to Survival in the New Health Insurance Landscape LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar • Greater Efficiency • Higher Productivity • Diversified Offering • Online Marketing
Success- Oriented Toolbox LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar • Greater Efficiency • Quoting tool • E-applications • Higher Productivity • Email autoresponders • Desktop sharing • Diversified Offering • Ancillary products • Presentation framework
LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar Do you want fries with that?
Diversified Offering LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar How will you be helping health insurance shoppers? • Life insurance • Critical illness • Accident • Annuities • Property and casualty
3 Pillars of Online Marketing LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar

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The Changing Landscape of the Health Insurance Market (2010)

  • 1.
  • 2. LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar Luck is what happens when preparation meets opportunity. - Seneca
  • 3. LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar The New Landscape • Turbulence • Fear • Pressure • Powerlessness
  • 4. LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar ACA Isn’t the Real Problem to Fear What happened to… • Travel agents? • Mortgage brokers? • Real estate agents? The Internet happened!
  • 5. LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar
  • 6. US Individual Health Insurance PoliciesSold (2007 – 2011) LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar
  • 7. GoogleSearch Volume by Keyword (Avg. US monthly searches, 2010) LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar • “Medicare”: 1,830,000 • “MedicareAdvantage” and “Medigap”: 74,000 • “Health Insurance Exchange”: 3,600 • “Health Insurance”: 3,350,000 • “Health Insurance Quotes”: 201,000 • “Affordable Health Insurance”: 135,000
  • 8. Visits to Health InsuranceSites Declining, but Visits to Insurance Info Sites Increasing LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar
  • 9. LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar Luck is what happens when preparation meets opportunity. - Seneca
  • 10. LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar Opportunity is here! Let’s look at some numbers...
  • 11. LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar 17 Million currently in individual health insurance market
  • 12. LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar 17 Million currently in individual healthinsurance market 30 Million more once guaranteed issue arrives
  • 13. LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar 17 Million currently in individual healthinsurance market 30 Million more once guaranteed issuearrives 15 million will qualify for subsidies
  • 14. LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar 17 Million currently in individual healthinsurance market 30 Million more once guaranteed issuearrives 15 Million more health insurance shoppers will now be looking
  • 15. LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar 17 Million currently in individual healthinsurance market 15 million more healthinsurance shopperswill now be looking 32 Million! Your individual market just doubled
  • 16. LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar 32 Million previous + new additions to market 51 Million currently in small group market Estimate 25% leakage into exchanges
  • 17. LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar 32 Million previous + new additions to market + 13 Million leakage from group to individual health insurance market
  • 18. LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar 45 Million! Projected market size of individual health insurance market
  • 19. 4 Keys to Survival in the New Health Insurance Landscape LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar • Greater Efficiency • Higher Productivity • Diversified Offering • Online Marketing
  • 20. Success- Oriented Toolbox LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar • Greater Efficiency • Quoting tool • E-applications • Higher Productivity • Email autoresponders • Desktop sharing • Diversified Offering • Ancillary products • Presentation framework
  • 21. LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar Do you want fries with that?
  • 22. Diversified Offering LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar How will you be helping health insurance shoppers? • Life insurance • Critical illness • Accident • Annuities • Property and casualty
  • 23. 3 Pillars of Online Marketing LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar