This document introduces the concept of personal branding and its importance in resume writing. It explains that to tell your story in a resume, you must establish your personal brand by highlighting what makes you unique. It encourages writing a tagline to encapsulate your brand and provides examples. The document was created by Resume Writers' Ink to teach clients about resume writing and personal branding as part of a career strategy program.

1. Welcome to Résumé́ 101 “More than words on paper”

2. PERSONAL BRAND

3. Branding

4. Personal Brand and Your Story To tell your story in a résumé, you have to establish your Personal Brand. What makes you different?

5. Brand YOU “When you're promoting brand You, everything you do -- and everything you choose not to do -- communicates the value and character of the brand.” – Fast Company

6. Your Tag Line “Think Ink!” “Be Brief…Be Brilliant” “Golden Rule Leader with Platinum Results” Activity: Write your tag line.

7. Tina@resumewritersink.com Think Ink!!

8. Resume Writers’ Ink, LLC ® “More than words on paper!” This presentation is a portion of a comprehensive and customized program taught for a client group on resume writing and branding. For more information on customized career strategy programs, please contact me directly at: tina@resumewritersink.comor call 407-578-1697 “Think Ink” www.resumewritersink.com