9. do not worry
information designer community manager visual designer
web master content strategist web developer css ninja
community strategist interaction designer technical writer
web analyst user experience designer social media
coordinator information architect usability engineer ux
curmudgeon serial entrepreneur project manager
software developer graphic designer ict consultant
service designer operational service leaders social
program director information analyst tech support officer
information technology specialist seo and search officer
PERVASIVE :: POLISH IA SUMMIT 2010
10. this is rather common
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PERVASIVE :: POLISH IA SUMMIT 2010
11. but
I have other news
PERVASIVE :: POLISH IA SUMMIT 2010
28. 2. think of animals
a seal, a donkey, an elephant,
two dogs, a skunk, a penguin, two other
small seals, a platypus, a sheep
PERVASIVE :: POLISH IA SUMMIT 2010
58. (yes, sure)
PERVASIVE :: POLISH IA SUMMIT 2010
59. but
tasks span interfaces
and merge into complex activities
PERVASIVE :: POLISH IA SUMMIT 2010
60. and
activities bridge contexts and environments:
physical, digital, augmented
PERVASIVE :: POLISH IA SUMMIT 2010
61. artifacts become processes
we have to move away
from the design of artifacts and web
sites to design processes
PERVASIVE :: POLISH IA SUMMIT 2010
62. products become experiences
we have to move
from the design of products
to the design of experiences
PERVASIVE :: POLISH IA SUMMIT 2010
63. we design the IA
we do not design interfaces
we do not design single interactions
we design crossmedia experiences
PERVASIVE :: POLISH IA SUMMIT 2010
90. cyberspace is here
“cyberspace is not a place you go to
but rather a layer tightly integrated into
the world around us”
(INSTITUTE FOR THE FUTURE)
PERVASIVE :: POLISH IA SUMMIT 2010
91. thank you
Andrea Resmini & Luca Rosati
Pervasive IA
http://pervasiveia.com/
twitter @resmini
http://andrearesmini.com/
twitter @lucarosati
http://lucarosati.it/
PERVASIVE :: POLISH IA SUMMIT 2010