Regression analysis: Simple Linear Regression Multiple Linear Regression
Voice qualities
1. Persuasiveness of voice
Voice qualities
Prepared by J. Scott Armstrong (details on him at jscottarmstrong.com).
Please inform Scott about errors and also make suggestions (armstrong@wharton.upenn.edu)
Scott has taken these slides from adprin.com, a site that he founded. That site contains interactive versions of these
slides, along with linked references, videos, and webcasts, all in PPT and PPTX format that you can download.
2. Voice qualities
List persuasive voice qualities. Once you write your
list, click for the evidence-based list.
Adapted from AdPrin.com 2
3. An experimental study on willingness to be
interviewed showed success was higher for
interviewers with:
• higher pitch,
• greater variation in pitch,
• greater loudness,
• faster rate of speaking, and
• clearer pronunciation
– (Persuasive Advertising p 271).
– To learn more go to AdPrin.com
4. Based on this exercise, write a small application step for yourself,
and set a deadline, preferably within one week. If you are
working with someone else, share your application plan and the
results of your application.
Adapted from AdPrin.com
