Virtual meetings for producing ideas

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Virtual meetings for producing ideas

  1. 1. Virtual meetings’ benefits and costs for creativity Virtual meetings for producing ideasPrepared by J. Scott Armstrong (details on him at jscottarmstrong.com).Please inform Scott about errors and also make suggestions (armstrong@wharton.upenn.edu)Scott has taken these slides from adprin.com, a site that he founded. That site contains interactive versions of theseslides, along with linked references, videos, and webcasts, all in PPT and PPTX format that you can download.
  2. 2. Virtual meetings for producing ideasDescribe two benefits and two costs of virtualmeetings for producing creative ideasWhen you finish your list, go to the next slide for the list. Adapted from AdPrin.com 2
  3. 3. Benefits Costs – Saves time (scheduling, – Less fun for some people traveling, no show, idle – If someone does not banter) contribute, it is obvious – Enhances creativity (fewer – Requires more thinking distractions) – Pressure to perform – Allows for analysis (self- – Some are unable/unwilling paced) to do things independently – Provides good records (and individual contributions apparent)
  4. 4. Evidence on face-to-face vs. virtual groups•Face-to-face meetings are necessary when negotiating –See paper on face-to-face meetings•Otherwise detrimental for creativity and problem solving(Persuasive Advertising p 281)•An analysis on firms showed that those that had to relyless on face-to-face meetings had more creative newproducts and faster development times –Initial face-to-face meetings were important in developing strong personal ties in this study –(Ganesan, Malter, Rindfleisch 2005) –For more information go to AdPrin.com Adapted from AdPrin.com
  5. 5. Based on this exercise, write a small application step for yourself,and set a deadline, preferably within one week. If you areworking with someone else, share your application plan and theresults of your application.For example, consider having a virtual meeting for work. Evaluate how many ideas were generated and how useful they were. Compare the meeting to your usual face-to-face meetings. Adapted from AdPrin.com

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