Scott Armstrong
80 SlideShares
Personal Information
Occupation
Adprin.com
Industry
Advertising / Marketing / PR
Website
advertisingprinciples.com/
About
The Advertising Principles site summarizes all useful knowledge about advertising so that it can be used by researchers, practitioners, and educators.
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advertising principles evaluating ads wharton marketing research adprin.com ads adprin j. scott armstrong ad product placement habitat for humanity international human voice television advertisement j. scott armstrongad
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Latest Most Popular

Word choice

12 years ago • 228 Views

When to use favorable images

12 years ago • 171 Views

When to use emotion

12 years ago • 185 Views

When to use attractive models

12 years ago • 129 Views

When to avoid use celebrities

12 years ago • 182 Views

When should you advertise news

12 years ago • 121 Views

When should an ad use direct conclusions

12 years ago • 132 Views

When should an ad forewarn customers about an offer

12 years ago • 136 Views

When scarcity works

12 years ago • 118 Views

When is repetition effective

12 years ago • 120 Views

When is repetition effective

12 years ago • 213 Views

Voice qualities

12 years ago • 259 Views

Virtual meetings for producing ideas

12 years ago • 84 Views

Virtual meetings for producing ideas

12 years ago • 82 Views

Using illustrations to persuade

12 years ago • 128 Views

Using groups to analyze data

12 years ago • 131 Views

Using groups to analyze data

12 years ago • 67 Views

Using consumers to evaluate ads

12 years ago • 61 Views

Using consumers to evaluate ads

12 years ago • 107 Views

Using consumers to evaluate ads

12 years ago • 117 Views