Comparison HubSpot vs Microsoft Dynamic 365-So sánh 2022

Repu.vn | HubSpot.vn
Comparison
HubSpot vs. Microsoft Dynamic 365
Repu Digital - Martech & Digital Tranformation in Sales & Marketing
Lai Tuan Cuong (Jason Lai) – CEO & Founder
v1.0.2022

Table of Content
1. Overview
2. Pricing
3. Capabilities
1. Total Control & Flexibility
2. Power & Functionality
3. Easy of Use & Adoption
4. All-in-one Platform
5. Scale & Customization
6. Ecosystem

Comparison HubSpot vs.
Microsoft Dynamic 365

I. Overview
• While there are many CRM options on the market, HubSpot and
Dynamics are highly rated for scaling businesses. Both
platforms provide large sales teams with a robust solution that
scales with growth. This page will help you understand the
differences between HubSpot and Dynamics so you can decide
which CRM is best for growing your business.

I. Overview
What does HubSpot do?
HubSpot is a cloud-based customer relationship management (CRM)
platform that helps scaling businesses grow better with sales, service,
marketing, and content management software. It provides a single source
of truth that empowers your front office teams to deepen their
relationships with customers and provide a best-in-class experience.
HubSpot was built in-house on one code base, which means you get a
unified experience that’s easier for your team to adopt and use.
An Overview of Sales Hub
Sales Hub is built within HubSpot’s all-on-one CRM platform. It includes
custom objects, sales engagement software, CPQ tools, conversation
intelligence, and powerful sales analytics to help teams work more
efficiently, save time, and grow revenue. HubSpot's CRM platform is easy
to adopt, helps you easily align your teams, and makes it easy to adapt to
any business challenge.
What does Microsoft Dynamic 365 do?
Along with its line of consumer and business facing products, Microsoft
offers a cloud-based customer relationship management (CRM) platform
with marketing, sales, customer service, field service, finance, operations,
commerce, and human resources software applications.
An Overview of Dynamics 365 Sales
Dynamics 365 Sales is a sales CRM that brings together sales force
automation with contextual insights and customization capabilities.
Dynamics 365 Sales empowers sellers to drive personal engagement with
customers.

II. Pricing

III. Capabilities
• Your CRM is critical to helping the way you sell. It should keep you organized, be easy to
use, increase efficiency, give leadership clear direction on revenue levers, and scale with
your growth. See how HubSpot and Dynamics 365 Sales compare across some of the
most important CRM capabilities.

III.1. Capabilities – Power & Functionality
• HubSpot CRM combines a consumer grade user experience with enterprise power. Sales Hub delivers on
contact management, sales analytics, sales engagement, sales automation, pipeline management, custom
objects, CPQ, and much more. Thousands of growing mid-market B2B companies, enterprise brands, and high-
growth unicorns trust Sales Hub to scale with them as they grow.
• Dynamics offers sales execution (lead management, forecasting, CPQ, etc.), reporting, and more. They offer a
wide range of powerful products for businesses of all sizes. Though, you’ll need to purchase add-ons to gain
functionality to LinkedIn Sales Navigator and contextual insights (pipeline forecasting, email engagement,
predictive scoring, relationship analytics, and more, source).
• Both HubSpot and Dynamics feature advanced tools for scaling sales teams.

III.2. Capabilities – Easy of Use & Adoption
• HubSpot is consistently ranked the most user-friendly CRM and B2B software (source), with rep
adoption often cited as a key benefit among HubSpot users. As a result of higher rep adoption and
usage, customers making the switch to HubSpot often see an improvement in their data quality.
When paired with HubSpot’s powerful reporting and automation features, high-quality data gives
leaders greater visibility into the overall health of their business.
• Dynamics has robust reporting that’s highly customizable. This customization can take time to
implement and require training to master. G2 users ranked HubSpot above Dynamics 365 Sales in
ease of setup (source). Though, once you master Dynamics or hire an administrator, you’ll be able
to create robust custom tools to improve your sales process.
• HubSpot and Dynamics both offer powerful tools for sales teams. But what good is power if the
tools take months to learn? A great CRM should be easy-to-use and loved by all.

III.3. Capabilities – All-in-one Platform
• HubSpot’s CRM and supporting Sales, Marketing, & Service Hubs have all been built by HubSpot
from the ground up. You’ll get a unified and consistent experience where data, reporting, and
individual tools look and feel the same.
• Dynamics offers more products like marketing, sales, customer service, field service, and more, but
the extensibility means more maintenance and a higher learning curve. If you’re a Microsoft 365
power user, you’ll find Dynamics to be a great fit since Dynamics fits within the same platform. For
example, an integration with Outlook enables users to track email appointments, tasks, and
contacts into the same system.
• HubSpot and Dynamics are all-in-one platforms. They both offer a CRM along with all the tools your
front office teams need including sales, marketing, and service tools. Having connected tools will
allow your team to better collaborate and create a cohesive customer experience.

III.4. Capabilities – Scale & Customization
• HubSpot provides ease-of-use and supportive practices to help businesses get started. HubSpot
also offers a flexible data structure for your CRM with custom objects, so custom implementations
are a breeze. HubSpot’s usability means that you have the flexibility to change and adapt your
HubSpot instance over time, layering in more customization and nuance as your business scales.
• Dynamics features powerful customization for complex and sophisticated organizations. For
example, tools like Flow and PowerApps can rapidly address complex business needs, especially
for businesses in the manufacturing sector. Though, these tools are not included in the base price
and must be purchased separately.
• HubSpot and Dynamics offer the power that scaling businesses need. These businesses need
CRMs that can scale with them as their needs change and grow. That’s why it’s important to have
the flexibility and control to customize your CRM to fit your business process.

III.5. Capabilities – Ecosystem
• HubSpot’s App Marketplace takes the same approach to 3rd party integrations as it does its own
software – focusing heavily on power, ease-of-use, and quality. Installing and configuring
integrations via the marketplace is simple with over 500 apps and integrations, many of which are
native (HubSpot-built) integrations.
• Dynamics connectors library offers hundreds of tools that you can use to integrate with Dynamics
365. Connect tools within the Office suite or 3rd-party apps. Also, flow templates allow you to pair
two or more apps together to run a specific process.
• HubSpot and Dynamics both offer excellent add-on functionality through a robust app ecosystem.
Both offer open APIs and developer tools to help you cater your CRM to your company.

Comparison
HubSpot vs. Microsoft Dynamic 365
Repu Digital - Martech & Digital Tranformation in Sales & Marketing
Lai Tuan Cuong (Jason Lai) – CEO & Founder
Website: HubSpot.vn | Repu.vn
Mobile: +84973838000 | Email: sales@repu.vn

Comparison HubSpot vs Microsoft Dynamic 365-So sánh 2022

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Comparison HubSpot vs Microsoft Dynamic 365-So sánh 2022