1. Pet Care in Brazil
Report Details:
Published:November 2012
No. of Pages: 69
Price: Single User License – US$1900
Pet care in Brazil continued to register strong value growth during 2011 as the significant
economic and cultural development which boosted consumption throughout the review period
remained in effect. Although Brazil’s GDP growth did not meet expectations in 2011, disposable
income levels continued to register solid growth in line with the ongoing increase in the size of
Brazil’s middle class. Consumption among middle-class Brazilians is being motivated not only by
more generous government...
Euromonitor International''s Pet Care in Brazil report offers a comprehensive guide to the size and
shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing
you to identify the sectors driving growth. It identifies the leading companies, the leading brands
and offers strategic analysis of key factors influencing the market - be they new product
developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to
change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years'' experience of publishing market research reports,
business reference books and online information systems. With offices in London, Chicago,
Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a
network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.

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Major points covered in Table of Contents of this report include
PET CARE IN BRAZIL
Euromonitor International
November 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Economic and Consumer Trends Underpin Rising Consumption of Pet Care
Therapeutic and Functional Non-therapeutic Pet Food Becomes More Popular
Rising Levels of Competition Drive Product Segmentation
Veterinary Clinics Grow in Importance As A Distribution Channel for Pet Care
Bright Future for Pet Care and Other Pet Products in Particular
Key Trends and Developments
Competition Drives Segmentation, Although at the Cost of Diminishing Returns
the Popularity of Functional Non-therapeutic and Therapeutic Pet Food Increases
Growth of Birds and Fish Among the Wealthy Opens New Opportunities
Pet Society Spearheads Rise in Other Pet Products
Concern for Cat Health Grows
Market Indicators
Table 1 Pet Populations 2007-2012
Market Data
Table 2 Sales of Pet Care by Category: Volume 2007-2012
Table 3 Sales of Pet Care by Category: Value 2007-2012
Table 4 Sales of Pet Care by Category: % Volume Growth 2007-2012
Table 5 Sales of Pet Care by Category: % Value Growth 2007-2012
Table 6 Pet Food Company Shares 2007-2011
Table 7 Pet Food Brand Shares 2008-2011
Table 8 Dog and Cat Food Company Shares 2007-2011
Table 9 Dog and Cat Food Brand Shares 2008-2011
Table 10 Penetration of Private Label by Category 2006-2011
Table 11 Sales of Dog and Cat Food by Distribution Format: % Analysis 2007-2012
Table 12 Sales of Dog and Cat Food by Category and Distribution Format: % Analysis 2012
Table 13 Sales of Pet Care by Distribution Format: % Analysis 2007-2012
Table 14 Sales of Pet Care by Category and Distribution Format: % Analysis 2012
Table 15 Forecast Sales of Pet Care by Category: Volume 2012-2017
Table 16 Forecast Sales of Pet Care by Category: Value 2012-2017
Table 17 Forecast Sales of Pet Care by Category: % Volume Growth 2012-2017
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2012-2017
Definitions

3. Sources
Summary 1 Research Sources
Cobasi Comercio Produtos Básicos Ind Ltda in Pet Care (brazil)
Strategic Direction
Key Facts
Summary 2 Cobasi Comércio Produtos Básicos Ind Ltda: Key Facts
Summary 3 Cobasi Comércio Produtos Básicos Ind Ltda: Operational Indicators
Internet Strategy
Company Background
Chart 1 Cobasi Comércio Produtos Básicos Ind Ltda: Cobasi in São Paulo (SP), Brazil
Private Label
Competitive Positioning
Summary 4 Cobasi Comércio Produtos Básicos Ind Ltda.: Competitive Position 2011
Mars Brasil Alimentos Ltda in Pet Care (brazil)
Strategic Direction
Key Facts
Summary 5 Mars Brasil Alimentos Ltda: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Mars Brasil Alimentos Ltda: Competitive Position 2011
Mogiana Alimentos SA in Pet Care (brazil)
Strategic Direction
Key Facts
Summary 7 Mogiana Alimentos SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Mogiana Alimentos SA: Competitive Position 2011
Nestlé Brasil Ltda in Pet Care (brazil)
Strategic Direction
Key Facts
Summary 9 Nestlé Brasil Ltda: Key Facts
Summary 10 Nestlé Brasil Ltda: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Nestlé Brasil Ltda: Competitive Position 2011
Nutriara Alimentos Ltda in Pet Care (brazil)
Strategic Direction
Key Facts
Summary 12 Nutriara Alimentos Ltda: Key Facts

4. Company Background
Production
Competitive Positioning
Summary 13 Nutriara Alimentos Ltda.: Competitive Position 2011
Yoki Alimentos SA in Pet Care (brazil)
Strategic Direction
Key Facts
Summary 14 Yoki Alimentos SA: Key Facts
Summary 15 Yoki Alimentos SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Yoki Alimentos SA: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 19 Cat Owning Households: % Analysis 2007-2012
Table 20 Cat Population 2007-2012
Table 21 Cat Food Prepared vs Non-prepared Gap: % Analysis 2007-2012
Category Data
Summary 17 Cat Food by Price Band 2011
Table 22 Sales of Cat Food by Category: Volume 2007-2012
Table 23 Sales of Cat Food by Category: Value 2007-2012
Table 24 Sales of Cat Food by Category: % Volume Growth 2007-2012
Table 25 Sales of Cat Food by Category: % Value Growth 2007-2012
Table 26 Sales of Premium Cat Food by Category: Value 2007-2012
Table 27 Cat Food Company Shares 2007-2011
Table 28 Cat Food Brand Shares 2008-2011
Table 29 Cat Treats Brand Shares 2008-2011
Table 30 Forecast Sales of Cat Food by Category: Volume 2012-2017
Table 31 Forecast Sales of Cat Food by Category: Value 2012-2017
Table 32 Forecast Sales of Cat Food by Category: % Volume Growth 2012-2017
Table 33 Forecast Sales of Cat Food by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 34 Dog Owning Households: % Analysis 2007-2012
Table 35 Dog Population 2007-2012

5. Table 36 Dog Food Prepared vs Non-prepared Gap: % Analysis 2007-2012
Category Data
Summary 18 Dog Food by Price Band 2011
Table 37 Sales of Dog Food by Category: Volume 2007-2012
Table 38 Sales of Dog Food by Category: Value 2007-2012
Table 39 Sales of Dog Food by Category: % Volume Growth 2007-2012
Table 40 Sales of Dog Food by Category: % Value Growth 2007-2012
Table 41 Sales of Premium Dog Food by Category: Value 2007-2012
Table 42 Dog Food Company Shares 2007-2011
Table 43 Dog Food Brand Shares 2008-2011
Table 44 Dog Treats Brand Shares 2008-2011
Table 45 Forecast Sales of Dog Food by Category: Volume 2012-2017
Table 46 Forecast Sales of Dog Food by Category: Value 2012-2017
Table 47 Forecast Sales of Dog Food by Category: % Volume Growth 2012-2017
Table 48 Forecast Sales of Dog Food by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 49 Other Pet Population 2007-2012
Category Data
Table 50 Sales of Other Pet Food by Category: Volume 2007-2012
Table 51 Sales of Other Pet Food by Category: Value 2007-2012
Table 52 Sales of Other Pet Food by Category: % Volume Growth 2007-2012
Table 53 Sales of Other Pet Food by Category: % Value Growth 2007-2012
Table 54 Bird Food Brand Shares 2008-2011
Table 55 Fish Food Brand Shares 2008-2011
Table 56 Small Mammal/Reptile Food Food Brand Shares 2008-2011
Table 57 Forecast Sales of Other Pet Food by Category: Volume 2012-2017
Table 58 Forecast Sales of Other Pet Food by Category: Value 2012-2017
Table 59 Forecast Sales of Other Pet Food by Category: % Volume Growth 2012-2017
Table 60 Forecast Sales of Other Pet Food by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Pet Products by Category: Value 2007-2012
Table 62 Sales of Pet Products by Category: % Value Growth 2007-2012
Table 63 Sales of Pet Healthcare by Type: % Value Breakdown 2007-2012
Table 64 Forecast Sales of Pet Products by Category: Value 2012-2017

6. Table 65 Forecast Sales of Pet Products by Category: % Value Growth 2012-2017
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