Presentation on Online Travel sites which covers overview of Travelguru.com and Yatra.com. both Travel sites compete head to head for gaining more market shares.This presentation covers there marketing strategy and future prospects.

1. Travelguru.com &
Yatra.com – Online Travel
Study of Online Travel sites
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2. Study of Online Travel sites
• What is Online travel site?
• What are use of Online travel site ?
• Which are the popular Online travel
sites in India?
• Online Travel Audience in India
Jumps 32 Percent in Past Year
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3. Top Sites in the Travel Category by Unique Visitors
Apr-2010
Apr-2011
Total Audience
38,399
43,269
Travel
13,982
18,517
Indian Railways
7,749
8,399
MakeMyTrip
2,377
3,864
Yatra Online
1,933
3,520
ClearTrip.com
1,194
2,147
Expedia Inc
1,640
1,832
Travelguru
817
1,456
Mustseeindia.com
442
1,049
Indiarailinfo.com
647
922
Redbus.in
405
807
HolidayIQ.com
452
725
% Change
13
32
8
63
82
80
12
78
138
42
99
60
Source: comScore Media Metrix

4. Online Travel sites: now and beyond
• Number of visitors to online travel sites has surged 32 per
cent in the last year to 18.5 million visitors a month as more
Indians turned to the web for their travel needs, according
to a study by global research firm comScore.
• According to comScore Media Metrix service, in April, 2011,
18.5 million online users aged 15 or older visited a travel site
from a home or work location as compared to 13.9 million in
April, 2010.
• Indian Railways remained the most visited travel site, with
8.3 million people logging onto its website in the reported
month as against 7.7 million visitors

5. Yatra.com
At a Glance before Yatra
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6. About Yatra.com
• Yatra.com is India’s leading online travel
company, Based in Gurgaon, India.
• “Creating Happy Travellers”.
• it provides information, pricing,
availability, and booking facility for
domestic and international air travel,
railway reservation, hotel bookings,
holiday packages, buses, and car rentals.
• We offer a host of travel services designed
to make business and leisure travel easier.
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7. Board of Directors:Yatra
• Dhruv Shringi, Co Founder & CEO - Yatra
Dhruv Shringi is the Co-Founder & CEO Yatra Online Pvt. Ltd.
Dhruv leads the company's business initiatives across continents.
• Mr. Harshal Shah, CEO, Reliance Venture Asset
Management Ltd.
Mr. Harshal Shah has been with Reliance Anil Dhirubhai
Ambani Group since June 2005 and spearheads the Group’s
corporate venture capital arm as Chief Executive Officer,
Reliance Venture Asset Management Ltd.
• Sarbvir Singh, Managing Director, Capital18
Sarbvir Singh, 38 years is the Managing Director of Capital18.
Sarbvir has 14 years of global experience in investment
management and business operations.

8. Services By Yatra.com

9. Access to Yatra.com
• Through user-friendly website
• 24x7 multi-lingual call centre, a countrywide network of
Holiday Lounges and Yatra Travel Express stores
• Through Apps mobile phones.
• Yatra is a one-stop-shop for all travel-related services. A
leading consolidator of travel products
• Other website www.raahi.com for providing travel
information like travel guide, hotel review travel Q&A
travelogues.

10. Strengths
• Salman Khan is Brand ambassador. Previously, Boman Irani
was brand ambassador.
• Yatra.com provides reservation facility for more than 5,000
hotels across 336 cities in India and over 90,000 hotels
around the world. 20,000 domestic tickets and 1000 hotels
and holiday packages booking a day.
• July 1,2012 travelguru will operate as a 100% subsidiary of
yatra.com
• Yatra.com provides booking facility for all the popular as
well as exotic national and international destinations.

11. • Launched in August 2006, Yatra is
today ranked as the leading provider
of consumer-direct travel services in
India.
• Yatra.com has emerged as the most
trusted travel brand in India and we
were recently voted ‘Most Trusted
Brand of India’ in the online travel
category by Brand Equity, and also
received the coveted most preferred
online travel company award twice at
the CNBC/Awaaz Consumer Travel
Awards.

12. Visitors on Yatra.com

13. Page/Section vise view on Yatra.com

14. Site Information
• Register user base: 1.7million and growing
• Number of users/month : 6 million
• Website page vies/months :24 million
• Avg time spend per visit :7 min
• Air ticket /month :3,50,000
• Hotel room night /month :20,000
• Avg transaction size :Rs:8000
• City wise 80% traffic from top 6 cities
• Frequent flyers transaction done twice in last 3months
• User base details captured Name ,email, mobile, recidence/off. Address

15. Customer Profile
 Demographic targeting
• Professionally qualified between age grp: 18-45yrs
• male:female-80:20
• Income group Sec A,b
 Psychographic Targeting
• Is married or planning
• Watches news Chanel both English and Hindi
• Reads TOI, ET , mint and India today
 Profile targeting
• Access to computer internet and mobile
• English speaking working in MNC
• Active credit/debit card users
• 60% have travelled abroad

18. TravelGuru.com
Path of the Guru
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19. About Travelguru
• Travelguru is India’s leading travel website,
• Offering you the best prices on flights, hotels and holiday
packages across India and the world.
• Travelguru makes planning and buying a holiday or a
business trip easy and convenient.
• Travelguru’s current product offering consists of airline
tickets, hotel rooms, vacation packages and cruises. We will
shortly be expanding our services to offer a wide array of
travel-related services including car rentals.
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20. Team Travelguru
• Rajesh Jindal: Chief Operating Officer An MBA in Finance
from NMMS, Mumbai, Rajesh is responsible for Finance,
compliance, administration and also looks after overseas Retail.
With over 16 years of experience in Finance and strategy, Rajesh
has played a pivotal role in companies like Essar Steel, Marico
and Inox Leisure.
• Deepak Mavinkurve: General Manager Travelguru B2B
Deepak is responsible for the Redistribution Business, covering
top TMCs, Airlines, IRCTC, XML partners, Corporate and Retail
Agents. He has 16 years of travel and BPO experience covering
ICICI One Source, ATE, Carlson, Kanoo Travels & Thomas Cook.

21. Key features
• Transparency: We have no bias towards any airline or hotel. We present you with all available
options and you decide what the best option for you is. Also, our prices are inclusive of all
taxes. What you see is what you pay for.
• Choice: We offer access to deals on more than 500 airlines and 90,000 hotels across the globe
and the options continue to grow.
• Convenience: As a one-stop shop, Travelguru allows you to view all deals on a single website –
www.travelguru.com. You can also call us on +91 92222 72222 (standard charges apply)
between 8am-10pm.
• Savings: We can offer you the best deals that are available thanks to various alliances we have
entered into with leading airlines and hotels.
• Security: Travelguru understands your need to transact in a safe and secure environment. All
your information, be it financial or otherwise, is protected using the Secure Socket Layer
(SSL) technology standards from Thawte.
• Travelguru’s flight booking engine is powered by Zoomtra, and you can also compare the
deals on 3 top OTA's - Travelocity, Akbartravelsonline & Goibibo & get the best deal.

23. Comparison of various Indian online travel site

24. Yatra.com Vs Travelguru.com
• Yatra.com and Travelguru.com are two popular websites helping customers
to book railway, airline, bus & hotel tickets. Both these websites give you the
comfort of ordering tickets from home with just a click of mouse.
• Let’s see a comparison of both these companies:
• Travelguru.com started in 2000 .Yatra seems to have made a late entry in the
world of online ticketing. Nevertheless, Yatra.com has been creating enough
waves since its inception.
• Yatra.com offers the following booking services : airline, railway and bus
tickets and reserve hotel rooms and car rentals thought call centre/internet
Travelguru.com offers all the above services except railway & bus.
• Yatra.com has a toll-free customer care number which was not evident on
Travelgurucom’s website. (its shows time limit and not toll free)
• Travelguru.com no user friendly help . Yatra.com good redirection to user
through right input and pop-ups.

25. • Travelguru.com has two flashy advertisement. Two blinking bright
color ads at right which are irritating to the eyes. ( seems they’ve used
Java Script.)
• I ran both the websites on firefox and crome( sorry Microsoft I’m not
an IE fan ) both the websites have pretty much the same look and feel
except for the fact that Yatra’s homepage seems more dominate by
text/content. Perhaps Salman Khan is Yatra’s brand ambassador. Both
the websites have made pitches for “holidays” both domestic &
international. Yatra.com’s navigation menu ( not exactly a menu but
clickable links at the top) are better from the usability perspective.
• On a 256kbps connection a search for Delhi-Pune round airtickets
took 2 seconds on Travelguru.com and on Yatra.com this took more
than sometime. Finally, this was the result I saw on my computer
screen. Although on 3Mbps speed no much difference at all.

26. Thank You.
• Questions ???
• Comments #@$%
• Concerns !!!
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