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Case study travelguru vs yatra


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Presentation on Online Travel sites which covers overview of and
both Travel sites compete head to head for gaining more market shares.This presentation covers there marketing strategy and future prospects.

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Case study travelguru vs yatra

  1. 1. & – Online Travel Study of Online Travel sites Renzil D’cruz
  2. 2. Study of Online Travel sites • What is Online travel site? • What are use of Online travel site ? • Which are the popular Online travel sites in India? • Online Travel Audience in India Jumps 32 Percent in Past Year Renzil D’cruz
  3. 3. Top Sites in the Travel Category by Unique Visitors Apr-2010 Apr-2011 Total Audience 38,399 43,269 Travel 13,982 18,517 Indian Railways 7,749 8,399 MakeMyTrip 2,377 3,864 Yatra Online 1,933 3,520 1,194 2,147 Expedia Inc 1,640 1,832 Travelguru 817 1,456 442 1,049 647 922 405 807 452 725 % Change 13 32 8 63 82 80 12 78 138 42 99 60 Source: comScore Media Metrix
  4. 4. Online Travel sites: now and beyond • Number of visitors to online travel sites has surged 32 per cent in the last year to 18.5 million visitors a month as more Indians turned to the web for their travel needs, according to a study by global research firm comScore. • According to comScore Media Metrix service, in April, 2011, 18.5 million online users aged 15 or older visited a travel site from a home or work location as compared to 13.9 million in April, 2010. • Indian Railways remained the most visited travel site, with 8.3 million people logging onto its website in the reported month as against 7.7 million visitors
  5. 5. At a Glance before Yatra Renzil D’cruz
  6. 6. About • is India’s leading online travel company, Based in Gurgaon, India. • “Creating Happy Travellers”. • it provides information, pricing, availability, and booking facility for domestic and international air travel, railway reservation, hotel bookings, holiday packages, buses, and car rentals. • We offer a host of travel services designed to make business and leisure travel easier. Renzil D’cruz
  7. 7. Board of Directors:Yatra • Dhruv Shringi, Co Founder & CEO - Yatra Dhruv Shringi is the Co-Founder & CEO Yatra Online Pvt. Ltd. Dhruv leads the company's business initiatives across continents. • Mr. Harshal Shah, CEO, Reliance Venture Asset Management Ltd. Mr. Harshal Shah has been with Reliance Anil Dhirubhai Ambani Group since June 2005 and spearheads the Group’s corporate venture capital arm as Chief Executive Officer, Reliance Venture Asset Management Ltd. • Sarbvir Singh, Managing Director, Capital18 Sarbvir Singh, 38 years is the Managing Director of Capital18. Sarbvir has 14 years of global experience in investment management and business operations.
  8. 8. Services By
  9. 9. Access to • Through user-friendly website • 24x7 multi-lingual call centre, a countrywide network of Holiday Lounges and Yatra Travel Express stores • Through Apps mobile phones. • Yatra is a one-stop-shop for all travel-related services. A leading consolidator of travel products • Other website for providing travel information like travel guide, hotel review travel Q&A travelogues.
  10. 10. Strengths • Salman Khan is Brand ambassador. Previously, Boman Irani was brand ambassador. • provides reservation facility for more than 5,000 hotels across 336 cities in India and over 90,000 hotels around the world. 20,000 domestic tickets and 1000 hotels and holiday packages booking a day. • July 1,2012 travelguru will operate as a 100% subsidiary of • provides booking facility for all the popular as well as exotic national and international destinations.
  11. 11. • Launched in August 2006, Yatra is today ranked as the leading provider of consumer-direct travel services in India. • has emerged as the most trusted travel brand in India and we were recently voted ‘Most Trusted Brand of India’ in the online travel category by Brand Equity, and also received the coveted most preferred online travel company award twice at the CNBC/Awaaz Consumer Travel Awards.
  12. 12. Visitors on
  13. 13. Page/Section vise view on
  14. 14. Site Information • Register user base: 1.7million and growing • Number of users/month : 6 million • Website page vies/months :24 million • Avg time spend per visit :7 min • Air ticket /month :3,50,000 • Hotel room night /month :20,000 • Avg transaction size :Rs:8000 • City wise 80% traffic from top 6 cities • Frequent flyers transaction done twice in last 3months • User base details captured Name ,email, mobile, recidence/off. Address
  15. 15. Customer Profile  Demographic targeting • Professionally qualified between age grp: 18-45yrs • male:female-80:20 • Income group Sec A,b  Psychographic Targeting • Is married or planning • Watches news Chanel both English and Hindi • Reads TOI, ET , mint and India today  Profile targeting • Access to computer internet and mobile • English speaking working in MNC • Active credit/debit card users • 60% have travelled abroad
  16. 16. Path of the Guru Renzil D’cruz
  17. 17. About Travelguru • Travelguru is India’s leading travel website, • Offering you the best prices on flights, hotels and holiday packages across India and the world. • Travelguru makes planning and buying a holiday or a business trip easy and convenient. • Travelguru’s current product offering consists of airline tickets, hotel rooms, vacation packages and cruises. We will shortly be expanding our services to offer a wide array of travel-related services including car rentals. Renzil D’cruz
  18. 18. Team Travelguru • Rajesh Jindal: Chief Operating Officer An MBA in Finance from NMMS, Mumbai, Rajesh is responsible for Finance, compliance, administration and also looks after overseas Retail. With over 16 years of experience in Finance and strategy, Rajesh has played a pivotal role in companies like Essar Steel, Marico and Inox Leisure. • Deepak Mavinkurve: General Manager Travelguru B2B Deepak is responsible for the Redistribution Business, covering top TMCs, Airlines, IRCTC, XML partners, Corporate and Retail Agents. He has 16 years of travel and BPO experience covering ICICI One Source, ATE, Carlson, Kanoo Travels & Thomas Cook.
  19. 19. Key features • Transparency: We have no bias towards any airline or hotel. We present you with all available options and you decide what the best option for you is. Also, our prices are inclusive of all taxes. What you see is what you pay for. • Choice: We offer access to deals on more than 500 airlines and 90,000 hotels across the globe and the options continue to grow. • Convenience: As a one-stop shop, Travelguru allows you to view all deals on a single website – You can also call us on +91 92222 72222 (standard charges apply) between 8am-10pm. • Savings: We can offer you the best deals that are available thanks to various alliances we have entered into with leading airlines and hotels. • Security: Travelguru understands your need to transact in a safe and secure environment. All your information, be it financial or otherwise, is protected using the Secure Socket Layer (SSL) technology standards from Thawte. • Travelguru’s flight booking engine is powered by Zoomtra, and you can also compare the deals on 3 top OTA's - Travelocity, Akbartravelsonline & Goibibo & get the best deal.
  20. 20. Comparison of various Indian online travel site
  21. 21. Vs • and are two popular websites helping customers to book railway, airline, bus & hotel tickets. Both these websites give you the comfort of ordering tickets from home with just a click of mouse. • Let’s see a comparison of both these companies: • started in 2000 .Yatra seems to have made a late entry in the world of online ticketing. Nevertheless, has been creating enough waves since its inception. • offers the following booking services : airline, railway and bus tickets and reserve hotel rooms and car rentals thought call centre/internet offers all the above services except railway & bus. • has a toll-free customer care number which was not evident on Travelgurucom’s website. (its shows time limit and not toll free) • no user friendly help . good redirection to user through right input and pop-ups.
  22. 22. • has two flashy advertisement. Two blinking bright color ads at right which are irritating to the eyes. ( seems they’ve used Java Script.) • I ran both the websites on firefox and crome( sorry Microsoft I’m not an IE fan ) both the websites have pretty much the same look and feel except for the fact that Yatra’s homepage seems more dominate by text/content. Perhaps Salman Khan is Yatra’s brand ambassador. Both the websites have made pitches for “holidays” both domestic & international.’s navigation menu ( not exactly a menu but clickable links at the top) are better from the usability perspective. • On a 256kbps connection a search for Delhi-Pune round airtickets took 2 seconds on and on this took more than sometime. Finally, this was the result I saw on my computer screen. Although on 3Mbps speed no much difference at all.
  23. 23. Thank You. • Questions ??? • Comments #@$% • Concerns !!!