GlobalVision Communication is a Swiss company that created the world's first immersive Video StreetView by mapping over 14,000 km of streets in Switzerland using a 360-degree panoramic camera. Their website, VideoStreetView.com, allows users to navigate streets through interactive 360-degree videos. GlobalVision also offers private virtual tours and imagery services to businesses to promote their locations and services online. They plan to expand their mapping efforts nationwide and develop their website into a visual and tourist reference for exploring places virtually.

1. VIDEOSTREETVIEW
www.videostreetview.com
“ World’s first web-based GIS platform in full-motion 360° video ”
globalvision
communication
June 2010

2. 36 0 ° IMMER SI V E IM A GER Y : R EFER ENCES
GLOBALVISION LEADS THE WAY
Creating the world’s first immersive Video
StreetView, GlobalVision Communication is a
swiss company based in Geneva, Switzerland.
We are leading the field of 360° immersive
vision by creating new and exciting applications
that will be at the heart of web 3.0.
We strongly believe that future internet
browsing will replicate the real world and offer
always more 360° photo-realistic captures and
that part of for many fields and application.
Our cutting edge R&D allowed GlobalVision
to offer a unique panel of services in 360°
vision. We also offer a wide array of display and
marketing tools for new vision technologies.
globalvisioncommunication
chemin de planta, 79
1223 Cologny (Genève, CH)
T : +41 (0) 227 861 666
F : +41 (0) 227 861 665
www.globalvision.ch
info@globalvision.ch

3. 1. World’s first «made in Switzerland»
OV ER V IEW
GlobalVision was already the first european business to create 360° immersive videos.
WWW.VIDEOSTREETVIEW.COM
Today, the company creates a world’s first by by
releasing its streetview of a new kind, created
with 360° geo-referenced immersive videos.
Driving more than 14’000 kilometers in
Switzerland since august 2008, our capture
team has mapped many towns and cities,
including Geneva, Lausanne, Vevey, Montreux,
Martigny, Bulle, Sion, Sierre, Mendrisio,
Lugano, Locarno, Bellinzone, Coire, Zurich, Basel,
Romanshorn, Frauenfeld, Bienne and Vaduz
among others.
ONLY ONE OPERATOR
On the website, one can navigate many
STATE OF THE ART GPS TECHNOLOGY streets in different cities in full-motion 360°
video. A little panda-avatar moves in synch
Our capture car has been slightly modified,
to show one’s exact position on the map.
equiped with a mast and a 360° panoramic
camera. Inside the cockpit, we installed a
complex system of GPS tracking system,
computer hardware and hard-disk storage.
Only one personnel is necessary to operate the
whole optical and digital system, as well as to
drive the vehicle.

4. 2. Interface description
360° immersive imagery technology is based on photo-realistic environment and allows the
user to move the field of view of any image in any direction. With our adding of public-interest
information it provide a true contextual immersion.
Our interface has been designed for a simple, yet complete, service allowing to search one’s place
and get the view of the surrounding environment along with information bubble and pictures.
See the place as if you were actually there... simply within a clic of the mouse.
FUNCTIONNALITIES
• Street name • Language choice (Fr, En, De, It)
• Street listing • List of Points of Interest (POI)
• Instant filtering of search requests • Dynamic map and position panda
• 360° geo-referenced immersive video • List of partner and private virtual tours

5. 3. Details of our 360° imagery service
T ECHN O LO GIES
• Our 360° camera comes from the robotic industry
and has been refined by our service. Made lightweight
and easily portable, it is now possible to use it on
environments of a demanding nature: construction
review, oil and gas industry, security mapping,
entertainment..
• 360° videos are intially captured at the size of 3500 x 1 50 pixels (29 frames per second), for an
7
average 2Go every 90 seconds. After postproduction those high-definition images are usually
downscaled for the desired output, according to the target audience and the focus-bandwidth.
• All post-processing software and 360° display plugins have been exclusively developped by
GlobalVision or have been derived from free software (GNU) applications. Our computer park runs
on both Windows and Linux.
P R I VACY P ROT ECT I O N
GlobalVision is concerned about privacy issues and
we respect this legitimate right of all. Unfortunately,
the method we use does not allow us to warn
each passer-by. Accordingly, we take the following
preemptive measures before, during or after the
image capture:
• Our vehicle never enters a clearly marked private
area without consent.
• As much as possible, we avoid capturing high-density zones during rush hours and when it is
too crowdy.
• All of our videos have been downscaled in quality to avoid the possibility to formally recognize
one’s face, car, place, etc.
• If they feel harmed in their private rights, people are invited to send a report of their
concern to info@globalvision.ch, so that our team can take appropriate measures.

6. 4. Company history
R e a li ze d a t t h e Ca n n e s Film Fe s t i va l 20 0 8 ,
Gl o b a l V i s i o n ’ s im m e rs i v e v i d e o wa s a p o p ul a r
s u c c e s s a n d a e uro p e a n f irs t .
O n c e a g a in , Gl o b a l V i s i o n s h o w e d i t s c a p a bili ty
to in n o va te a n d c o m m e rci a lly p ro d u c e 36 0 °
im m e rs i v e m o v i e s . T h e c o m p a ny p ro g re s s i v e ly
g a in e d g ro un d a n d re s p e ct a bili ty , re a chin g
re n o w n e d p r i va t e , in s t i t u t i o n n a l and
Gl o b a l V i s i o n Co m m uni c a t i o n in d u s t ri a l p a r t n e rs .
s t a r te d in 20 03 as a s m a ll
b rot h e r ’ s c o m p a ny . At t h e e n d of 20 0 8 , Gl o b a l V i s i o n a chi e v e d
T h e c o m p a ny fo c u s e d o n re a - a m a j o r e n h a n c e m e nt of i t s c a p a b ili ty by
li z i n g 36 0 ° p i c t u re s with a c o m binin g GPS c o o rdin a te s to 36 0 ° im a g e s in
p a ra b o lli c mir ro r s y s te m , a l s o a n a u to m a te d way , a ll o w in g fo r t h e c re a t i o n
c re a t i n g p l a t fo r m s , s y s te m s of a f irs t p ro t o ty p e of im m e rs i v e video
a n d p ro g ra m min g w e b s i te s to c a r to g ra p h y .
host them.
Gl o b a l V i s i o n b e g a n fo c u s in g o n G e n e va a re a .
A s b ot h b rot h e rs f ini s h e d t h e ir Pa r t n e r ’ s inte re s t g re w s t ro n g e r a n d t h e
s t u di e s in e l e ct ro ni c s a n d m e di a p ro j e ct wa s q ui ck ly s p o n s o ri ze d by Ci t ro ë n .
c o m m uni c a t i o n , the c o m p a ny T h e b ra n d d e ci d e d to a s k Gl o b a l V i s i o n to to ur
g re w e v e n m o re d y n a mi c a n d a ll of i t s Sw i s s c a r - d e a l e rs .
e n g a g e d in i t s a ct u a l p a t h , gi v in g
t h e hi gh - h a n d to in n o va t i o n a n d In a u g u s t 20 0 9 , Gl o b a l V i s i o n h a d re l e a s e d
s t un nin g v i s u a l effe ct s . t h e w o rl d ’ s f irs t g e o - im m e rs i v e v i d e o m a p ,
r un o n 14 ’ 0 0 0 k il o m ete rs . T h e hi gh - l e v e l of
In j a n u a ry 20 07 , t h e b rot h e r ’ s t e ch ni ci ty a n d t h e l a rg e c o v e ra g e of t hi s
company ch a n g e d its legal n a t i o n - w i d e ini t i a t i v e s h o w e d t h e c a p a bili ty
s t r u c t u re to re n a m e itself a c q uire d by t h e c o m p a ny to h a n dl e c o m p l e x
Gl o b a l v i s i o n Co m m u ni c a t i o n S à rl m a p p in g p ro j e c t s . The data c a p t u re and
off i ci a lly re gi s te re d in Sw i t ze rl a n d . p u b li s hi n g p h a s e l a s t e d fo r a b o u t a y e a r
u nt il t h e o p e ni n g of o u r w e b s i t e s w w w.
The ini t i a l services have been s t re et v i e w. c h and w w w. v i d e o s t re et v i e w.
c o m p l ete d by p ro p e r g ra p hi c d e s i g n , c o m . . . a n d Sw i t ze rl a n d i s o nly t h e b e gin nin g !
p r o g ra m m i n g and p h o t o g ra p h i c
c a p a bili ty , a ll o w in g to s e r v e a l way s
bi g g e r cli e nt s a n d f in d n e w m a rket s .
Im m e rs i v e im a g e ry p ro v e d to b e t h e
most s u c c e s s ful d e p a r t m e nt and
t h e m o s t p ro mi s in g o n e . O ur re s e a rch
a n d d e v e l o p m e nt d e v e l o p p e d i t s v e r y
o w n 36 0 ° v i d e o - c a m e ra p rototy p e a n d
e s t a b li s h e d new solutions to c re a t e
hi gh - d ef ini t i o n 36 0 ° p i ct ure s .

7. 5. Business model
V i d e oSt re etV i e w. c o m m a p p in g s e r v i c e i s a g re a t to o l to fur t h e r p ro m ote t h e 36 0 °
im a g e ry te ch n o l o gi e s to t h e p ubli c a n d p rofe s s i o n a l s a like . A s s u ch , o ur w e b - p l a t fo r m
V i d e oSt re etV i e w. c o m i s hi ghly e v o l u t i v e , g o in g to b e f ill e d w i t h va ri o u s c o nte nt s
a n d b e c o m e a to uri s t i c refe re n c e . We p l a n to m a ke i t a u s eful v i s u a l a n d to uri s t i c
refe re n c e w e b s i te o n a n a t i o n w i d e s c a l e .
H o w d o w e inte n d to d o s o ? W hil e o ur c a r i s c r ui s in g t h e p ubli c d o m a in to c a pt ure
t h e s t re et s in 36 0 ° , b u s in e s s e s a n d c o m p a ni e s fro m a ll t h e c o unt ry c a n c o nt ra ct
Gl o b a l V i s i o n to c re a te v ir t u a l to urs of p ri va te a re a s . We ’ re a bl e to inte g ra te s u ch
to urs o nto o ur m a p a n d gi v e o ur cli e nt s m o re v i s ibili ty o nlin e . T hi s way , v i s i to rs c a n
s e e a ny p l a c e a n d a ll s ur ro un din g a re a a s i f t h ey w e re p h y s i c a lly l o o k in g a ro un d .
O ur cli e nt s c a n a l s o e m b e d t hi s v ir t u a l to ur o n t h e ir off i ci a l w e b s i te , o n bl o g s o r s e n d
i t by e m a il . A l te r n a t i v e ly , i t c a n a l s o b e c o p i e d o n DV D s o r USB key s p o s s ibly h e lp in g in
c o n v in cin g a cli e nt of t h e q u a li ty of a p a r t i c ul a r p l a c e o r b u s in e s s . M o re o v e r , o n e c a n
e x t ra ct « n o r m a l » im a g e s fro m o ur 36 0 ° to urs , t h u s s a v in g t im e , effo r t a n d m o n ey o n
a n ot h e r p h oto s h o ot a n d m a x imi z in g t h e v i s u a l im p a ct .
V i d e oSt re etV i e w. c o m d e m o n s t ra te s t h e p ubli c u s e of o ur g e o - p a n o ra m a m a p p in g
c a p a bili ty . H o w e v e r , o ur b u s in e s s m o d e l in cl u d e s t h e s a m e s e r v i c e c re a t i o n fo r
p ubli c a n d p ri va te / c o n f i d e nt i a l u s e s a s w e ll . Ta rg et c u s to m e rs in t hi s f i e l d a re
m a inly c o m p o s e d by in d u s t ri a l p a rk s , e n e rg y s up p li e rs , s e c uri ty f ir m s , t h e m e p a rk s ,
h o li d ay s v ill a g e s , etc .
Us in g o u r s e r v i c e , cli e nt s c a n e x p l o re full ra n g e of fa cili t i e s w i t h o u t m o v in g
t h e m s e l v e s , t h u s s a v in g m o n ey , in c re a s in g v i e w re li a bili ty a n d e a s in g di s c u s s i o n s
a b o u t s e c uri ty , p l a n nin g a n d c o n s t r u ct i o n i s s u e s w i t hin t h e c o v e re d p e rim ete r .
CO MP E T I TO R S & INN OVAT I O N
B y l a un chin g i t s w o rl d ’ s f irs t v i d e o St re etV i e w
Gl o b a l V i s i o n di ffe re s fro m G o o gl e o r Mi c ro s oft ,
by s h o w in g i t s c a p a bili ty n ot o nly to c re a te
« cl a s s i c a l » g e o - p a n o ra m a s ( 36 0 ° p h oto s ) b u t
a l s o to c re a te s t u n nin g im m e r s i v e v i d e o s
a ll o w in g o n e to s e e t h e Li fe of t h e ci ty
e v o l v e a ro un d .
R e a li z in g a s u ch a p ubli c p l a t fo r m o n t h e w e b , d e m o n s t ra te h o w o ur s m a ll
c o m p a ny c a n im p ro v e e x i s t in g s y s te m s a n d in n o va te in a hi ghly - te ch ni c a l
f i e l d , p re v i o u s ly d o min a te d by m u ch l a rg e r p l ay e rs .

8. 6. VideoStreetView coverage
A L R E A DY AVA I L A B L E S W ISS COV ER AGE
A R G AU A a r wa n g e n , B a l s t a hl
B A SELL A ND B irs fe l d e n
B A SEL Basel
GENEVA G e n e va , M ey rin , T h ô n e x
ST - G A LL St - Ga ll , W il , O b e r u z w il
THUR G AU Fra u e n fe l d , We in fe l d e n
TICINO B e llin zo n e , Lo c a r n o , Lu g a n o , M e n dri s i o
VAUD La u s a n n e , M o nt re u x , Ve v ey , N y o n
VA L A IS Ma r t i g ny , Si o n , Si e r re
ZU G Zu g
ZUR ICH Züri ch
NE X T CI T IES / CO UN T R IES TO B E M A P P ED
A SI A V i et n a m S a ï g o n , Hu é , Ha n o ï
Philip in e s Ma nill a
Sin g a p o ur Sin g a p o ur
T h a il a n d B a n g ko k
Chin a H o n g - Ko n g
MIDDLE E A ST D ub a ï D ub a ï ci ty
Qatar Doha
Ca pt ure s w ill b e t a k in g p l a c e fro m jun e 2010 to d e c e m b e r 2010 . M o s t im a g e s a re to b e
o nlin e by d e c e m b e r 2010 . T h e li s t a b o v e i s fo r in fo r m a t i o n n a l p urp o s e o nly a n d m ay b e
re s t ri cte d o r m o di f i e d a t a ny t im e d u e to g o v e r n m e nt s ’ a u t h o ri z a t i o n s .

9. 7. Technical capability
In t h e f i e l d of 36 0 ° im a g e ry , Gl o b a l V i s i o n Co m m uni c a t i o n i s to t hi s d ay t h e m o s t
a d va n c e d c o m p a ny in Euro p e . We h a v e s e r v i c e s ra n gin g fro m s t ill di gi t a l p i ct ure s to
c u tt in g - e d g e v i d e o p ro d u ct i o n in 36 0 ° im m e rs i v e v i s i o n .
We p ro v i d e t h e fo ll o w in g p o s s ibili t i e s :
36 0 ° te ch n o l o gi e s
360° PICTURE IMMERSIVE VIDEO
- Hotspots insertion - Flash viewer
- Sound embedding - Full screen mode
- Complete sphere - up to 3500x 7 px
1 50
- Fullscreen mode -10-29 img/sec.
- Flash, Quicktime, Java viewer - Multisensor 360° video
- Nadir logo - Extended post-production
possibilities (editing, titling
special effects etc)
GEOPANORAMA VIRTUAL TOUR
(STREETVIEW)
- Graphical interface
- In immersive photo or video - Hotspots allowing
- Web visualization platform navigation and actions
- Captured by car or by foot - Floorplan or aerial view
- Geo-referencing of data - Multiples panoramas
- Synched moves on a map - Vision radar
- Multiple possibilities to - Flash viewer
export and combine with - Fullscreen mode
other data feeds - Sounds embedding