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inOrbit 2015: Prvi koraki v inbound marketing

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Red Orbit digital marketing
Red Orbit digital marketing

Kako pristopiti k inbound marketingu? Kako pridobiti nove kontakte? Kateri digitalni kanali nam lahko pri tem pomagajo?

Marketing
1 of 18
Luka Žnidaršič Inbound Marketing Prvi koraki
Osnova
V prvih 5 mesecih stroški na pridobljen kontakt padejo za 80%! Oracle.com
inBound Generiranje kontaktov - prej…
Personaliziran pristop Neznanci
Ustvarjanje vsebine Obiskovalci
Zbiranje kontaktov Kontakt
Prodaja Kupec + Ambasador
Generiranje kontaktov - potem… inBound
Malce bolj sistematično CILJNA SKUPINA CILJ POTREBA UPORABNIKA SPOROČILO DIGITALNI KANALI TARGETIRANJE KLJUČNI KAZALNIKI USPEHA VSEBINA
Interakcije Moz.com
Free traffic Prilagojena vsebina glede na CDJ
Free traffic Primer:
Paid traffic Prilagojena vsebina glede na CDJ
Paid trafficActivity Age
Create stories! Be mentionable! Seth Godin
Prisluhni Opazuj Imej zgodbo

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inOrbit 2015: Prvi koraki v inbound marketing