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Turn to data-driven: the first 6 months, Simon Belak

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Be careful when becoming data-driven company. This is a quick checklist: ✓ Invest in data gathering, ✓ Find quick wins, ✓ Be methodological, ✓ Focus on one KPI at a time, but change often.

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Turn to data-driven: the first 6 months, Simon Belak

  1. 1. Turn to data-driven: the first 6 months simon@goopti.com @sbelak
  2. 2. • Low cost on demand transports • Mainly to and from airports • Two-sided marketplace • Secret sauce: 
 packaging + smart routing + risk management ! Comfort of a taxi for the price of a bus.
  3. 3. Goal: can reconstruct every touchpoint and context (internal and external)
  4. 4. Invest in robust ETL
  5. 5. Quick wins buy <3
  6. 6. Quick wins • Find something that is loosing money • Find a conversion optimization ! Quick wins should be obvious in hind site (and yet nobody thought of them until you came along)
  7. 7. From reports to real-time thinking support: • 2 min • 20 min • fail • project Minimize analysis friction
  8. 8. Analyse analysing
  9. 9. ⥁Experiment! life-cycle learn buildmeasure
  10. 10. Measure once, question twice
  11. 11. Experiment tracking
  12. 12. There is no such thing as a throwaway • Reusability • Audit trail
  13. 13. Have means to quickly and frictionlessly share analysis (and keep it up to date).
  14. 14. KPIs
  15. 15. With 100 KPIs, none is key — FOCUS!
  16. 16. One KPI, many metrics
  17. 17. 21 Anscombe's quartet! • same mean • same variance • same correlation • same linear regression line
  18. 18. Think in distributions, not numbers
  19. 19. Your metrics capture external relations
  20. 20. Becoming data-driven: a quick checklist ✓ Invest in data gathering ✓ Find quick wins ✓ Be methodological ✓ Focus on one KPI at a time, but change often ✓ Beware of dead salmons
  21. 21. simon@goopti.com

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