8. #1: Keep it simple User-friendly is a MUST. Complication is a big NO.
9. Because, If you know yourself and your enemy, you’d surely win. If you know yourself but not your enemy, you may either win or lose. If you know neither yourself nor your enemy, you would lose --- Tsun Tzu So,
10. #2: Focus on what YOU do BEST Do your research. Get noticed on your specialty. Identify your competitor’s specialty and DO IT BETTER.
11. Because 10% influence the purchasing behavior of the other 90%, SO… Malcolm Gladwell - The Tipping Point
12. #3: Whatever you sell, you are actuallyselling TRUST. Deliver on yourPROMISE. COMMITMENT is aSELF-FULFILLING PROPHECY.