UC Berkeley, Cal Rec Sports Marketing

higher education marketing and advertising experiential marketing marketing uc berkeley generation y social and digital media audience engagement social media generation x engagement education and training business development user experience customer experience social caltopia cal golden bear baby boomers sponsor promotion alcohol warning signs and resources management nirsa experiential game changers team collaboration business champion internet marketing social media strategy sports partnerships sales activism regional national global passion impact branding big ideas entrepreneur university of california berkeley cause related co campus recreation go bears cal berkeley customer service economics consumer communication tobacco smoking harm reduction and counseling night safety services leadership college students