Pinterest presentation for business entrepreneurs Pinterest isn't just another social media network. Pinterest now drives more traffic than Google+, YouTube and LinkedIn combined, according to a Shareaholic study. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It's working. Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest. Learn: - What is Pinterest - Why to use Pinterest for Business - How to create a Pinterest account and grow followers - How businesses, consultants and professionals use Pinterest for lead generation (rea real-life examples) - How to protect yourself from Pinterest scams

1. How Pinterest Works
& 7 Reasons Why You Should Be
Using It

2. • What is Pinterest
• Why use Pinterest for business
• Howto create a Pinterest account and grow followers - 3
powerful tips to use Pinterest to drive traffic to your website
• How businesses, consultants and professionals use Pinterest
for lead generation (real-life examples)
• How to protect yourself from Pinterest scams

3. Pinterest is a social network
where users create virtual
bulletin boards to visually
share, curate and discover
interests. Topics ranging from
food, fashion, film, music, to
great books read.
*Pinning is the act of visually sharing content. A picture is worth a thousand words

4. Pinterest now drives more traffic than Google+, YouTube and
LinkedIn combined, according to a Shareaholic study.
An increasing number of companies are leveraging the
platform to reach a new audience, increase visits to their
websites, and generate leads or retail sales.

5. • Pinterest outperforms Facebook referrals
• Pinterest converts more browsers into buyers
• Pinterest easily taps into niches
• Pinterest drives tons of traffic
• Repinning is the new retweet
• User engagement is addictively high
• Discover what your audience loves

6. “ Any business that relies on driving a high-volume of website
”
traffic to increase sales, should consider joining Pinterest.
In october, the website of Time Inc.’s real Simple magazine got
more traffic from Pinterest than Facebook. (source)
Eye glass retailer warbly parker reports 11% of their social
traffic coming from pinterest compared to 18% from Twitter.
(source)
After blogger Kate Bryan started pinning her work, she has
had more than 10 million page views and has attracted
16,000 blog subscribers. “My top 10 traffic referring urls are
all Pinterest,” says Kate. (source)

7. How to create account
& build your following
Pinterest still operates under an invitation-only
but you can get one in 3 easy steps:
1. Visit www.pinterest.com, click “request an Invite”
2. Enter your email address to get on “waiting list”
3. A day or so later you will get email notifying you
that you have access to create your account.
TIP: You can ask a friend who already has a pinterest account to invite you.
(Much faster way to gain access than waiting for Pinterest to grant you access).

8. 3 Types of Content for Pinboards
Photos:
Photos of your product or lifestyle you
are trying to promote. (keep it original
and link back to your website)
Videos:
You can embed
videos as pins
Text:
Graphical quotes posted as images are a
popular form of expression on Pinterest
(People can repin, like, comment)

9. TIPS FOR CONTENT
• Use #Hashtags before words that are relevant to your brand.
This lets customers track your brand in search result
• Adding a price to a product pin will tag it in the “gift” section
of Pinterest
• Post your pins to your Facebook, Twitter, or G+ to cross
pollinate and grow your following.
• Repin5 items per day, comment 3 times per day on other’s
content to gain average of 20 followers/month

10. How do companies use Pinterest?
Not ideal for broadcasting promotional messages.
Most effective when you:
Promote a lifestyle
• Strengthen the idea that your brand reflects a certain lifestyle
Use it as a focus group
• No cost - ideal to introduce a new product and discover what your audience loves
Engage to drive sales
• Showcase your products within different themed boards
• Encourage people to repin their favorites
• Run contests (beware of Pinterest TOS)

11. Personal Brand
Share fascinating
photos and insight
about your work or
passion points
Corporate Brand
Logo, company
elevator pitch and
relevant contact
information or
call to action

12. Southwest Airlines
Shares fascinating
photos and insight
about flying
Wholefoods
Promotes a
lifestyle

13. Pinterest Converts Browsers Into Buyers
Show Prices on Your Products When...
It’s affordable...
• Less than $100
It’s easy to buy online
• E-cart is set up
It’s unique to your brand
• Low competition

14. Nordstrom on Pinterest
Selling without showing prices
Note embedded bit.ly link
Threadless price ribbon
"UCLA: We Are The Mighty
Bruins" by Michael Mohlman -
$20 - new on Jan. 12

15. Anatomy of a great caption on Pinterest
The perfect caption should include:
•Brief catchy description
•Price (if it meets hurdles)
•Engagement - use questions, encouraging comments
•Link embedded in picture and at the end of the caption

16. Perfect Description on Pinterest
Use a light, bright sound bite
Example:
We’re obsessing over these $50 Steve Madden heels.
Which do you like better, the blue or yellow?
(Link with Google Analytics)
People will pin your products even if they can’t afford them.
Business tip: Their friends might be able to afford your
products so get them pinned. (Unlocking their friends)
Use Keywords - Tag

17. How to protect yourself from
Pinterest Scams
Free offer
that sounds too good to be true
Repin to claim
spread the word on false information
Donate
offer is unverified or looks illegitimate

18. Examples of Scams
Free offer:
LIKELY A SCAM - Starbucks joined
Pinterest and is giving away 500 FREE
Giftcards to celebrate!
Repin to claim :
To access the great deal, you have
to re-pin the image, which spreads
the false offer's reach.
Donate:
Free pair of Toms limited offer.
Fill out survey or questionnaire

19. Questions?
info@reactionpower.com
www.reactionpower.com