46. Innovel LLC
Training and Consulting in
Scrum XP Agile Lean Kanban
GOLD SPONSOR OF
AGILE E.E.
Robin Dymond, CST
rdymond@innovel.net
www.innovel.net
www.scrumtraining.com
Americas: (804) 239-4329
Europe: +32 489 674 366
Differentiating:Excel at theseGrow marketshare, create competitive advantage, better than anyone else, claim to fameActivities include: What you do to win customers, gain marketshare, generate sustainable competitive advantageParity: Maintain parity with marketplace does not create advantage but is mission criticalCurrent best practicesAVOID over investing in.Partner: Non-core activities that open new customer opportunities.Who do you partner with today? Guest tek?Who caresPerform as little as possibleHow would you decide what featuresdiferentiate your business from competitors?Would you put it on a bill board? Do your customers care about it?
Differentiating:Excel at theseGrow marketshare, create competitive advantage, better than anyone else, claim to fameActivities include: What you do to win customers, gain marketshare, generate sustainable competitive advantageParity: Maintain parity with marketplace does not create advantage but is mission criticalCurrent best practicesAVOID over investing in.Partner: Non-core activities that open new customer opportunities.Who do you partner with today? Guest tek?Who caresPerform as little as possibleHow would you decide what featuresdiferentiate your business from competitors?Would you put it on a bill board? Do your customers care about it?