The Business Pitch

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This is a summary of the Investor Business Pitch based on Guy Kawasaki's book 'The Art of the Start'

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The Business Pitch

  1. 1. Copyright © 2010 iConnect Lab Inc. All rights reserved. The Business Pitch
  2. 2. Copyright © 2010 iConnect Lab Inc. All rights reserved. 1. Title 2. Problem 3. Solution 4. Business Model 5. Magic Sauce 6. Marketing and Sales 7. Competition 8. Team 9. Financial Projections 10. Current Status/Timeline
  3. 3. Copyright © 2010 iConnect Lab Inc. All rights reserved. 1. Title
  4. 4. Copyright © 2010 iConnect Lab Inc. All rights reserved. Organization name Your name Your title Contact info (email/phone)
  5. 5. Copyright © 2010 iConnect Lab Inc. All rights reserved. 2. Problem
  6. 6. Copyright © 2010 iConnect Lab Inc. All rights reserved. Goal: Get buy in.
  7. 7. Copyright © 2010 iConnect Lab Inc. All rights reserved. 3. Solution
  8. 8. Copyright © 2010 iConnect Lab Inc. All rights reserved. How are you solving the problem? What is your product? What is your value proposition?
  9. 9. Copyright © 2010 iConnect Lab Inc. All rights reserved. For Example: We are a discount shoe website. We have written software that searches all other show sites and collates their price quotes into one view.
  10. 10. Copyright © 2010 iConnect Lab Inc. All rights reserved.
  11. 11. Copyright © 2010 iConnect Lab Inc. All rights reserved. 4. Business Model
  12. 12. Copyright © 2010 iConnect Lab Inc. All rights reserved. How you make money? Who pays you? Your channels of distribution Your gross margin
  13. 13. Copyright © 2010 iConnect Lab Inc. All rights reserved.
  14. 14. Copyright © 2010 iConnect Lab Inc. All rights reserved.
  15. 15. Copyright © 2010 iConnect Lab Inc. All rights reserved. Who will pay you?
  16. 16. Copyright © 2010 iConnect Lab Inc. All rights reserved.
  17. 17. Copyright © 2010 iConnect Lab Inc. All rights reserved.
  18. 18. Copyright © 2010 iConnect Lab Inc. All rights reserved.
  19. 19. Copyright © 2010 iConnect Lab Inc. All rights reserved.
  20. 20. Copyright © 2010 iConnect Lab Inc. All rights reserved. Channel: How to deliver your product?
  21. 21. Copyright © 2010 iConnect Lab Inc. All rights reserved. Web
  22. 22. Copyright © 2010 iConnect Lab Inc. All rights reserved. Retailer/Distributor
  23. 23. Copyright © 2010 iConnect Lab Inc. All rights reserved. Sales Rep
  24. 24. Copyright © 2010 iConnect Lab Inc. All rights reserved. 5. Magic Sauce
  25. 25. Copyright © 2010 iConnect Lab Inc. All rights reserved. Magic sauce behind your product or services.
  26. 26. Copyright © 2010 iConnect Lab Inc. All rights reserved.
  27. 27. Copyright © 2010 iConnect Lab Inc. All rights reserved.
  28. 28. Copyright © 2010 iConnect Lab Inc. All rights reserved. 6. Marketing and Sales
  29. 29. Copyright © 2010 iConnect Lab Inc. All rights reserved. How you are going to reach the customers? What is your go to market strategy? What is your customer buying cycle? How much does it cost?
  30. 30. Copyright © 2010 iConnect Lab Inc. All rights reserved. What is your market?
  31. 31. Copyright © 2010 iConnect Lab Inc. All rights reserved.
  32. 32. Copyright © 2010 iConnect Lab Inc. All rights reserved. Existing Market
  33. 33. Copyright © 2010 iConnect Lab Inc. All rights reserved. W
  34. 34. Copyright © 2010 iConnect Lab Inc. All rights reserved. Re-segmented Market
  35. 35. Copyright © 2010 iConnect Lab Inc. All rights reserved. Moo Card
  36. 36. Copyright © 2010 iConnect Lab Inc. All rights reserved.
  37. 37. Copyright © 2010 iConnect Lab Inc. All rights reserved. New Market
  38. 38. Copyright © 2010 iConnect Lab Inc. All rights reserved. iPad
  39. 39. Copyright © 2010 iConnect Lab Inc. All rights reserved. Bring the love back
  40. 40. Copyright © 2010 iConnect Lab Inc. All rights reserved.
  41. 41. Copyright © 2010 iConnect Lab Inc. All rights reserved. 7. Competitions
  42. 42. Copyright © 2010 iConnect Lab Inc. All rights reserved. Complete view of competitive landscape.
  43. 43. Copyright © 2010 iConnect Lab Inc. All rights reserved.
  44. 44. Copyright © 2010 iConnect Lab Inc. All rights reserved.
  45. 45. Copyright © 2010 iConnect Lab Inc. All rights reserved. 8. The Team
  46. 46. Copyright © 2010 iConnect Lab Inc. All rights reserved. Management Team Board of Directors Board of Advisors. Major investors.
  47. 47. Copyright © 2010 iConnect Lab Inc. All rights reserved. 9. Financial Projection
  48. 48. Copyright © 2010 iConnect Lab Inc. All rights reserved. 5-year forecast including revenue, cost, profit, number of customers and conversion rate.
  49. 49. Copyright © 2010 iConnect Lab Inc. All rights reserved. 10. Current Status and Timeline
  50. 50. Copyright © 2010 iConnect Lab Inc. All rights reserved. Where are you at? What is the near future looks like? How you will use the seed money?
  51. 51. Copyright © 2010 iConnect Lab Inc. All rights reserved. http://bit.ly/winter2010e

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