This document discusses how personality types can impact challenges in the innovation process. It provides an overview of the main personality types and temperaments, and how they may take on different roles in a creative environment or project management situation. While most people are not naturally intrapreneurs, the innovation process can be improved by creating awareness of personality types, increasing creative skills, managing innovation systematically, and assigning tasks and providing rewards aligned with social needs.

1. Personality type
driven challenges in
the innovation process
Lahti Mechantronics Network
Lahti, December 13th, 2011
10:00 – 10:25
Ron Broens
+358 (0)50 501 63 29
ron.broens@booi-innovations.com
www.booi-innovations.com
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2. Quick assignment
• Imagine that you are a member of a tribe of
early settlers ±5000 years ago.
• Picture your role in that tribe! What would be
your daily activities that would support your
tribe to exist and flourish?
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3. Personality Type Indicators
Extrovert - Introvert
Sensing - iNtuition
Thinking - Feeling
Judgement - Perception
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4. Types & Temperaments
Guardians (SJ's) ESFJ ESTP Artisans (SP's)
±41% Provider Promoter ±33%
ISFJ ISTP
Protector Crafter
ESTJ ESFP
Supervisor Performer
ISTJ ISFP
Inspector Composer
INTJ
INFP
Mastermind
Healer ENFP
ENTJ Champion
Fieldmarshal INTP INFJ
Architect Counsellor
Rationals (NT's) Idealist (NF's)
±12% ENTP ENFJ
Inventor Teacher ±14%
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Source: http://www.mypersonality.info/personality-types/population-gender/
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5. In a creation environment
Guardians (SJ's) submissive impulsive Artisans (SP's)
±41% factual data dislike routine ±33%
fear the unknown need freedom
resist change / rigid need realistic goals
require sense of order can seem unreliable
complex system thinkers love to explore ideas
enable idea-generation lead social change
best when challenged system thinker
natural inventors need harmony
Rationals (NT's) impatient fear conflict
Idealist (NF's)
±12% ±14%
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Source: Michelle James, http://creativeemergence.typepad.com/.a/6a00d8345599ab69e20147e33bb302970b-pi
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6. 'Is' & 'Want' types
Guardians (SJ's) ESFJ ESTP Artisans (SP's)
±41% 1.5 0.7 ±33%
ISFJ ISTP
WANT type 0.3 0.2 ESFP
IS type ESTJ
0.5
1.8 ISTJ ISFP
0.3 0.1
>70%
INTJ INFP
0.7 0.3
ENTJ ENFP
3.9 INTP INFJ 1.4
0.3 0.2
Rationals (NT's) Idealist (NF's)
ENTP ENFJ
±12% ±14%
1.2 3.9
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Source: 'So you want to be an ENFJ?' article written by Roy Childs - SDR Oct 04)
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7. Intelligence & Creativity
• Preference for • Preference for
intelligence creativity
• iNtuitive before Sensing • iNtuitive before Sensing
• Introverted before • Perceiving before Judging
Extroverted
• Extroverted before
• Thinking before Feeling Introverted
• Judging before Perceiving • Thinking before Feeling
• INTJ: Mastermind • ENTP: Inventor
Sources:
- Gough, Harrison. Studies of the Myers-Briggs Type Indicator in a personality assessment research institute. Paper presented at the Fourth National Conference on
the Myers-Briggs Type Indicator, Stanford University, CA (July, 1981)
- Myers, Isabel Briggs, and Mary H. McCaulley. Manual: A Guide to the Development and Use of the Myers-Briggs Type Indicator. Palo Alto, California.
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Consulting Psychologists Press. 1992
- Thorne, Avril and Harrison Gough. Portraits of Type: An MBTI Research Compendium. Palo Alto, California. Consulting Psychologists Press, Inc. 1991
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8. The threshold hypothesis
Rationals (NT's)
±12%
Idealist
Intelligence
(NF's) INTJ
±14% INTP
INFJ
INFP ENTJ
Artisans (SP's) ENTP
ENFJ
±33% ISTJ
ENFP
ISTP
ISFJ
ISFP
ESTJ
ESTP
ESFJ
ESFP Guardians (SJ's)
±41%
Creativity
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Sourrce: "The threshold hypothesis", proposed by Paul Ellis Torrance. Source: http://en.wikipedia.org/wiki/Ellis_Paul_Torrance
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9. Present, Future, and Intrapreneurs
Possibilities Intrapreneurs
or rainmakers
Intelligence
Future INTJ
S N INTP
INFJ
Facts INFP ENTJ
Present ENTP
ENFJ
ISTJ
ENFP
ISTP
ISFJ
ISFP
ESTJ
ESTP
ESFJ
ESFP
Creativity
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Rainmaker index is created [80/90's] by Greg Stevens, president, WinOvations Inc. and James Burley, professor of marketing and logistics, Central Michigan University
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10. Roles in project management
Explorers (±7%)
Intelligence
INTJ
INTP
INFJ
INFP ENTJ
Admins (±28%)
ENTP
ENFJ
ISTJ
ENFP
ISTP
ISFJ Drivers (±19%)
ISFP
ESTJ
ESTP
ESFJ
ESFP
Coordinators (±46%)
Creativity
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Sources: http://www.maxwideman.com/papers/profiles/observations.htm + http://www.mypersonality.info/personality-types/population-gender/
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11. 'Is' & 'Want' types -revisit
Explorers (±7%)
Intelligence
INTJ
INTP
INFJ
INFP ENTJ
Admins (±28%)
ENTP
ENFJ
ISTJ
ENFP
ISTP
ISFJ Drivers (±19%)
ISFP
ESTJ
ESTP
ESFJ
ESFP
Coordinators (±46%)
Creativity
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Source: http://www.mypersonality.info/personality-types/population-gender/
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12. Now...
• ±74% will most likely not be intrapreneurs
• Personality types favour routines / patterns
• >70% value other personality trades more
• Preference for Extrovert & iNtuitive trades
• Dislike of Artisan (SP's) trades & Introversion
• So what now?
• What does that mean for the innovation process?
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13. Enable more engagement
• Create awareness for personality types
• Increase creative competencies
• Innovate in a systematic manner
• Provide freedom to generate & develop input
• Assign tasks that come natural
• Reward in-line with social needs
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14. Thank you
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Ron Broens
+358 (0)50 501 63 29
ron.broens@booi-innovations.com
www.booi-innovations.com
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Innovation made sustainable