reCenergize - Chicago Lean Startup Challenge 2012
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We have taken a world of membership management and flipped it upside down. No longer is it the sole responsibility of the activity provider to promote and finance recreational activities. reCenergize provides the tools and lessons to leverage active participants, local businesses, and even a more laser-focused approach of your own internal staff.
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reCenergize - Chicago Lean Startup Challenge 2012
- 1. reCenergize Logout My Preferences My Favorite Work Hard Play Hard Locations by weather.com Chicago, IL Cloudy 88 Dowers Grove, IL Sunny 92 Phoenix, AZ Sunny 109 The Value Proposition reCenergize provides the tools necessary to help maximize activity participation, reduce marketing expenses, and provide a user-friendly framework for your organization to cultivate stronger relationships with local businesses. The value-added benefits of these efforts include better membership management and enhanced promotion of recreational activities; building a more effective brand for your organization. Park & Recreation Centers Fitness Centers Golf Courses Water Parks Campus Recreation Community Centers Membership Strategies, Inc. ~ 970 North Lombard Road ~ Lombard ~ Illinois ~ 60148 ~ (630) 854-1885
- 2. reCenergize Logout My Preferences My Favorite Work Hard Play Hard Locations by weather.com Chicago, IL Cloudy 88 Dowers Grove, IL Sunny 92 Phoenix, AZ Sunny 109 The Learning • Created two different A/B testing sites on Unbounce.com • Directed visitors to rec.reCenergize.com/rec_management – AdWords, LinkedIn, Facebook, Twitter.com Park & Recreation Centers Fitness Centers Golf Courses Water Parks Campus Recreation Community Centers Membership Strategies, Inc. ~ 970 North Lombard Road ~ Lombard ~ Illinois ~ 60148 ~ (630) 854-1885
- 3. reCenergize Logout My Preferences My Favorite Work Hard Play Hard Locations by weather.com Chicago, IL Cloudy 88 Dowers Grove, IL Sunny 92 Phoenix, AZ Sunny 109 Park & Recreation Centers Fitness Centers Golf Courses Water Parks Campus Recreation Community Centers Membership Strategies, Inc. ~ 970 North Lombard Road ~ Lombard ~ Illinois ~ 60148 ~ (630) 854-1885
- 4. reCenergize Logout My Preferences My Favorite Work Hard Play Hard Locations by weather.com Chicago, IL Cloudy 88 Dowers Grove, IL Sunny 92 Phoenix, AZ Sunny 109 The Learning • Created a survey on SurveyMonkey with 10 questions • Promoted to 3 different LinkedIn industry groups Park & Recreation Centers Fitness Centers Golf Courses Water Parks Campus Recreation Community Centers Membership Strategies, Inc. ~ 970 North Lombard Road ~ Lombard ~ Illinois ~ 60148 ~ (630) 854-1885
- 5. reCenergize Logout My Preferences My Favorite Work Hard Play Hard Locations by weather.com Chicago, IL Cloudy 88 Dowers Grove, IL Sunny 92 Phoenix, AZ Sunny 109 The Learning • Phone Interviews • contacted 10 random park districts • Asked 1 question and performed a short survey question Park & Recreation Centers Fitness Centers Golf Courses Water Parks Campus Recreation Community Centers Membership Strategies, Inc. ~ 970 North Lombard Road ~ Lombard ~ Illinois ~ 60148 ~ (630) 854-1885
- 6. reCenergize Logout My Preferences My Favorite Work Hard Play Hard Locations by weather.com Chicago, IL Cloudy 88 Dowers Grove, IL Sunny 92 Phoenix, AZ Sunny 109 The Value Proposition reCenergize provides the tools necessary to help improve member relationships thru value-added services, maximize activity participation, reduce marketing expenses, and provide a user-friendly framework for your organization to cultivate stronger relationships with local businesses. The value-added benefits of these efforts include better membership management and enhanced promotion of recreational activities; building a more effective brand for your organization. Park & Recreation Centers Fitness Centers Golf Courses Water Parks Campus Recreation Community Centers Membership Strategies, Inc. ~ 970 North Lombard Road ~ Lombard ~ Illinois ~ 60148 ~ (630) 854-1885
- 7. reCenergize Logout My Preferences My Favorite Work Hard Play Hard Locations by weather.com Chicago, IL Cloudy 88 Dowers Grove, IL Sunny 92 Phoenix, AZ Sunny 109 Lots More Learning • Created a slideshow on SlideShare.com • More Phone Interviews • Schedule onsite Interviews • Developing a direct-mail campaign • Improve upon the existing learning platforms Park & Recreation Centers Fitness Centers Golf Courses Water Parks Campus Recreation Community Centers Membership Strategies, Inc. ~ 970 North Lombard Road ~ Lombard ~ Illinois ~ 60148 ~ (630) 854-1885
- 8. reCenergize Logout reCenergize is a place to track, share, promote, My Preferences and brag about the latest recreational activities My Favorite Work Hard Play Hard and eventsChicago,88 Locations that IL you love the most. 109 Dowers Grove, IL Phoenix, AZ Cloudy by weather.com Sunny 92 Sunny Revolutionizing the recreation industry one activity at a time It’s time to have fun again! Join us now, membership is free! Members Login First Name: Email Address Self-managed Last Name: Your Email: Re-enter Email: Password Membership profiles Remember my details Password: Login Zip Code: ? I’m Ready to Have Fun Sneak Peak Free Membership Pro Membership Expert Membership Everything you need to Gain access to our Active Help us grow while earning maximize your fun Lifestyles super package Income for your referrals Learn how you can help children with disabilities participate in Special Olympics and local Special Recreation programs Take me to the Zany Videos Park & Recreation Centers Fitness Centers Golf Courses Water Parks Campus Recreation Community Centers Membership Strategies, Inc. ~ 970 North Lombard Road ~ Lombard ~ Illinois ~ 60148 ~ (630) 854-1885
- 9. reCenergize Logout reCenergize is a place to track, share, promote, My Preferences and brag about the latest recreational activities My Favorite Work Hard Play Hard and eventsChicago,88 Locations that IL you love the most. 109 Dowers Grove, IL Phoenix, AZ Cloudy by weather.com Sunny 92 Sunny Richard Alesky Local Supporters Movie in the Park – Joliet Park District Edit Profile Joliet Park District 3000 W. Jefferson Street Joliet, Illinois 60435 Increase revenue Name: Movie in the Park Register Held On: Friday, June 25 2012 Add to Wish List Time: 8:25 pm – 10:30 pm by leveraging See Photos Fee: $5 General Admission $3 for Seniors and children 3 and under Next Activity Previous Activity Location: Veterans Stadium (3000 w. Jefferson) local business G eA oogl ds Similar Activities Type: Family Activity Free Coffee at Starbucks Black Hills South Dakota Share with Friends Notes: Bring your family and friends as early as 6:30 Disney World Vacations and tailgate with your favorite foods. Wisconsin Dells Adventure Concession available. Visit Pure Michigan No glass containers please!! Great America 2-day pass Free Coffee at Starbucks Black Hills South Dakota Park & Recreation Centers Fitness Centers Golf Courses Water Parks Campus Recreation Community Centers Membership Strategies, Inc. ~ 970 North Lombard Road ~ Lombard ~ Illinois ~ 60148 ~ (630) 854-1885
- 10. reCenergize Logout reCenergize is a place to track, share, promote, My Preferences and brag about the latest recreational activities My Favorite Work Hard Play Hard and eventsChicago,88 Locations that IL you love the most. 109 Dowers Grove, IL Phoenix, AZ Cloudy by weather.com Sunny 92 Sunny Details Fees Catalog Registered Feed Back Social Media Add New Activity Name: Start Date: Duplicate Integrated tools Activity #: Building: End Date: Start Time: End Time: to leverage Back Room/Location: S M T W T F S Next Min Age: Max Age: Deadline: Drop: Remove Social networks Age Cut-Off: Early Bird: Canceled: Print Min Enroll: Max Enroll: Contact: Import Over Max: Phone: Share Help Save Cancel User Tip #1 User Tip #2 User Tip #3 Use the “Duplicate” button Use the “Import” button to “Feedback” allows you to to quickly at activities add many activities see member reviews Park & Recreation Centers Fitness Centers Golf Courses Water Parks Campus Recreation Community Centers Membership Strategies, Inc. ~ 970 North Lombard Road ~ Lombard ~ Illinois ~ 60148 ~ (630) 854-1885
- 11. reCenergize Logout My Preferences My Favorite Work Hard Play Hard Locations by weather.com Chicago, IL Cloudy 88 Dowers Grove, IL Sunny 92 Phoenix, AZ Sunny 109 Contact us today to see how we can help YOU reCenergize I helped revolutionize the recreation industry webmaster@reCenergize.com Park & Recreation Centers Fitness Centers Golf Courses Water Parks Campus Recreation Community Centers Membership Strategies, Inc. ~ 970 North Lombard Road ~ Lombard ~ Illinois ~ 60148 ~ (630) 854-1885
- 12. reCenergize Logout reCenergize is a place to track, share, promote, My Preferences and brag about the latest recreational activities My Favorite Work Hard Play Hard and eventsChicago,88 Locations that IL you love the most. 109 Dowers Grove, IL Phoenix, AZ Cloudy by weather.com Sunny 92 Sunny Revolutionizing the recreation industry one activity at a time It’s time to have fun again! Join us now, membership is free! Members Login First Name: Email Address Last Name: Password Your Email: Re-enter Email: Remember my details Password: Login Zip Code: ? I’m Ready to Have Fun Sneak Peak Free Membership Pro Membership Expert Membership Everything you need to Gain access to our Active Help us grow while earning maximize your fun Lifestyles super package Income for your referrals Learn how you can help children with disabilities participate in Special Olympics and local Special Recreation programs Take me to the Zany Videos Park & Recreation Centers Fitness Centers Golf Courses Water Parks Campus Recreation Community Centers Membership Strategies, Inc. ~ 970 North Lombard Road ~ Lombard ~ Illinois ~ 60148 ~ (630) 854-1885
- 13. reCenergize Logout reCenergize is a place to track, share, promote, My Preferences and brag about the latest recreational activities My Favorite Work Hard Play Hard and eventsChicago,88 Locations that IL you love the most. 109 Dowers Grove, IL Phoenix, AZ Cloudy by weather.com Sunny 92 Sunny Richard Alesky Local Supporters Movie in the Park – Joliet Park District Edit Profile Joliet Park District 3000 W. Jefferson Street Joliet, Illinois 60435 Name: Movie in the Park Register Held On: Friday, June 25 2012 Add to Wish List Time: 8:25 pm – 10:30 pm See Photos Fee: $5 General Admission $3 for Seniors and children 3 and under Next Activity Previous Activity Location: Veterans Stadium (3000 w. Jefferson) G eA oogl ds Similar Activities Type: Family Activity Free Coffee at Starbucks Black Hills South Dakota Share with Friends Notes: Bring your family and friends as early as 6:30 Disney World Vacations and tailgate with your favorite foods. Wisconsin Dells Adventure Concession available. Visit Pure Michigan No glass containers please!! Great America 2-day pass Free Coffee at Starbucks Black Hills South Dakota Park & Recreation Centers Fitness Centers Golf Courses Water Parks Campus Recreation Community Centers Membership Strategies, Inc. ~ 970 North Lombard Road ~ Lombard ~ Illinois ~ 60148 ~ (630) 854-1885
- 14. reCenergize Logout reCenergize is a place to track, share, promote, My Preferences and brag about the latest recreational activities My Favorite Work Hard Play Hard and eventsChicago,88 Locations that IL you love the most. 109 Dowers Grove, IL Phoenix, AZ Cloudy by weather.com Sunny 92 Sunny Details Fees Catalog Registered Feed Back Social Media Add New Activity Name: Start Date: Duplicate Activity #: End Date: Building: Start Time: End Time: Back Room/Location: S M T W T F S Next Min Age: Max Age: Deadline: Drop: Remove Age Cut-Off: Early Bird: Canceled: Print Min Enroll: Max Enroll: Contact: Import Over Max: Phone: Share Help Save Cancel User Tip #1 User Tip #2 User Tip #3 Use the “Duplicate” button Use the “Import” button to “Feedback” allows you to to quickly at activities add many activities see member reviews Park & Recreation Centers Fitness Centers Golf Courses Water Parks Campus Recreation Community Centers Membership Strategies, Inc. ~ 970 North Lombard Road ~ Lombard ~ Illinois ~ 60148 ~ (630) 854-1885
Editor's Notes
- When visitors clicks on Pro Membership & Expert Membership, tell visitor that exclusive memberships are not yet available and ask them to take a very short survey 1. Offer a FREE 60 day membership (when they become available) just for taking the quick survey 2. Show proposed options of membership 3. Ask what they would be willing to pay (monthly) for the proposed options (if anything at all) 4. Ask what options, if available, would they be willing to pay for and for how much 5. Ask what feature and options would you like to see on reCenergize Free Membership: Setup a profile and have access to all activities and events Pro Membership: $12 per year (or one-time fee?). Monthly newsletter, adult entertainment??, etc. Expert Membership: $25 per year (or one-time fee?). $5, $4, $3, $2, $1 referral fee partner (earn income while attending school) See Excel spreadsheet for detailed breakdown
- Iteration Dispersion: Similar Activities, new window when opening activity, map of location, I like the Movie in the Park theme…similar to Ravinia. Get some live shows as well. Local advertisers help defer costs or in some cases generate revenues for the organization while doing a good deed
- Future iterations: User Tips, Import, Feed Back, Duplicate,
- When visitors clicks on Pro Membership & Expert Membership, tell visitor that exclusive memberships are not yet available and ask them to take a very short survey 1. Offer a FREE 60 day membership (when they become available) just for taking the quick survey 2. Show proposed options of membership 3. Ask what they would be willing to pay (monthly) for the proposed options (if anything at all) 4. Ask what options, if available, would they be willing to pay for and for how much 5. Ask what feature and options would you like to see on reCenergize Free Membership: Setup a profile and have access to all activities and events Pro Membership: $12 per year (or one-time fee?). Monthly newsletter, adult entertainment??, etc. Expert Membership: $25 per year (or one-time fee?). $5, $4, $3, $2, $1 referral fee partner (earn income while attending school) See Excel spreadsheet for detailed breakdown
- Iteration Dispersion: Similar Activities, new window when opening activity, map of location, I like the Movie in the Park theme…similar to Ravinia. Get some live shows as well. Local advertisers help defer costs or in some cases generate revenues for the organization while doing a good deed
- Future iterations: User Tips, Import, Feed Back, Duplicate,