U.S. Department of Defense is the nation’s largest employer—and a gateway to more than 3.2 million people. But the scope of military reach extends to the more than 12 million military members, families and retirees who depend on its wide net of retail, military installation, and combat food and foodservice operations, which have an international reach that incorporates everything from food and beverage supply to foodservice management to restaurant franchising.

1. Trends in U.S. Military and Correctional Facility Food and Foodservice
Published: May 2011
No. of Pages: 134
Price: $ 3995
For food and foodservice manufacturers, suppliers and operators, speaking the language of
the military is big business, which Packaged Facts’ Trends in U.S. Military Food and
Foodservice helps participants translate into increased sales. In particular, we believe the
future of military foodservice contracting is bright, fueled by governmental needs to
increase efficiencies and consolidate contracts. Current Marine Corps and the Air Force
contracting trends foreshadow significant upside potential for foodservice contractors over
the next several years.
More broadly, the U.S. Department of Defense is the nation’s largest employer—and a
gateway to more than 3.2 million people. But the scope of military reach extends to the
more than 12 million military members, families and retirees who depend on its wide net of
retail, military installation, and combat food and foodservice operations, which have an
international reach that incorporates everything from food and beverage supply to
foodservice management to restaurant franchising.
By mirroring much of what foodservice can mean to people in the civilian world, military
foodservice can—and does—play a role beyond just subsistence, providing food via
structures, methods and atmospheres that meet—and enhance—lifestyle needs ranging
from convenience-driven solutions to increased food variety to emotional uplift.
And with the Armed Services framing “nutritional fitness” as a military services priority, the
report provides insight on the significant trends afoot related to soldier health and wellness,
including obesity challenges, menu changes, educational initiatives, combat ration
modifications, and day part trends.
Browse All: Beverages Market Research

2. The report also assesses attitudes toward various on-installation and off-installation
foodservice options, and it analyzes off-site foodservice spending among military service
members, military spouses, civilians and retirees.
The report covers food and foodservice operations at military installations, including mess
halls, exchanges and recreational facilities; and food and foodservice field training and
contingency operations. While it focuses primarily on domestic military food and
foodservice, the report also presents global U.S. military foodservice sales and trend
analysis.
It contains market size estimates for a range of military food and foodservice categories and
programs, including military clubs and exchanges; food and foodservice contracts; prime
vendor food and foodservice sales; military commissary sales; military exchange sales; and
Military Morale, Welfare, and Recreation program sales.
As a bonus, the report also includes an overview of the U.S. correctional facilities
foodservice market, including growth drivers, market sizing and forecasting, prison cost
trends, state correctional facility budgeting trends, state prison count reduction strategies,
foodservice cost analysis, and foodservice cost cutting initiatives.
Market Insights: A Selection From The Report
Foodservice at U.S. Corrections Facilities
In this section, we provide an overview of the U.S. correctional facilities foodservice
market,including growth drivers, market sizing and forecasting, prison cost trends, state
correctional facility budgeting trends, state prison count reduction strategies, foodservice
cost analysis, and foodservice cost cutting initiatives.
Packaged Facts estimates that U.S. correctional facilities foodservice sales reached $1.74
billion in 2010, a 2.2% increase from 2009, and a compound annual growth rate of 2.6%
from 2005 to 2010. However, we forecast that the market will decline in 2011 and 2012,
driven downward by incremental reductions in the overall prison population and significant
budget cutting initiatives at the state level.
Joint Services Prime Vendor Program
The Joint Services Prime Vendor Program (JSPVP) provides quality food and food-related
supplies on a pre-negotiated basis to more than 1,000 military (Morale, Welfare, and
Recreation) MWR and exchange foodservice operations at 235 installations around the
world. The primary customers of the JSPVP are MWR and Naval Air Facility (NAF)

3. foodservice activities from the Army, Navy, NEXCOM, Marine Corps and Coast Guard. Its
buying power allows the JSPVP to achieve savings over street pricing and to establish
pricing agreements with manufacturers for bulk purchases. In fiscal 2010, program
purchases
totaled $147 million.
Military Deli & Bakery Services, Inc.
Incorporated in 1996, Military Deli & Bakery Services, Inc. (MDBS) is the largest operator of
deli and bakery departments in military commissaries. Privately owned and managed by Tim
Howard, MDBS has revenues exceeding $70 million. Our overall business strategy is to
increase sales by attracting more customers and finding more items that our current
customers want to buy.
Table Of Contents
Chapter 1: Executive Summary
Scope and Methodology
Scope
Methodology
Market size and forecast
Definitions
Report Summary Analysis
Military Foodservice Introduction and Overview
Share of Stomach: Military Foodservice Sales Analysis
Insight Capsule
Military Foodservice: Factors to Growth
Insight Capsule
Military Foodservice Contract Analysis
Insight Capsule
Fast Facts
Military Personnel Demographics & Food Service Attitudes
Insight Capsule
Fast Facts
Military Foodservice Health, Nutrition and Menu Trends
Insight Capsule
Fast Facts
Military Foodservice Restaurant and Environmental Trends
Insight Capsule
Foodservice at U.S. Corrections Facilities
Insight Capsule
Chapter 2: Military Foodservice Introduction and Overview

4. Summary overview
Key organizations
Defense Logistics Agency
DLA Troop Support Subsistence Supply Chain
DLA Troop Support Produce Division
Defense Supply Center Philadelphia
DSCP Subsistence Directorate
Graph 3-9: DSCP Subsistence Directorate Organizational Chart
Prime Vendor Programs
DSCP Subsistence Prime Vendor Program
Quality markers
National Allowance Pricing Agreement Program
Top 20 DSCP Food Manufacturers
Joint Services Prime Vendor Program
Top 20 JSPVP Food Manufacturers
Air Force Services Nonappropriated Fund Prime Vendor Program
Top 20 AFNAF PVIII Food Manufacturers
Naval Supply Systems Command
Joint Culinary Center of Excellence
Joint Culinary Training Directorate
Joint Subsistence Policy Board
Quartermaster School
Defense Commissary Agency
Military Deli & Bakery Services, Inc.
The Research and Development Associations for Military Food and Packaging
Terms and definitions
Appropriated funds
Basic Allowance for Subsistence
Basic Daily Food Allowance
Box Lunch
Contingency operations
CONUS and OCONUS
Deployment
Federal fiscal year
Full food service contracts
Garrison food service operations
Meal, ready-to-eat
Menu Plan Allowance
Military Personnel, Army appropriation
Operational ration
Subsistence-in-kind
Chapter 3: Share of Stomach: Military Foodservice Sales Analysis
Summary Analysis

5. Slicing military food and foodservice sales
Military clubs and exchange food and drink market size
Graph 3-1: U.S. Military Foodservice Market Size,2006-2011
Segment analysis
Graph 3-2: U.S. Military Foodservice Market Size, by Segment,2006-2011
Food, beverage and foodservice contract revenue
A tale of the contractual tape: military foodservice contracts crack $1 billion
Graph 3-3: Department of Defense Foodservice & Subsistence
Contract Award Amounts, 2001-2010
Food subsistence far outstrips beverage subsistence
Table 3-1: Department of Defense Subsistence Contract Awards, Food and Beverage
Category, 2001-2010
Dairy, dairy, dairy
Table 3-2: Department of Defense Food Subsistence Contract Awards, by Food Type, 2001-
2010
Coffee, tea and cocoa, oh my!
Table 3-3: Department of Defense Food Subsistence Contract Awards, by Beverage Type,
2001-2010
Subsistence prime vendor sales
On the $5 billion sales threshold
Table 3-4: Subsistence Prime Vendor Sales, by Category, 2009
Top five food category sales
Beverage sales
Table 3-5: Beverage Subsistence Prime Vendor Sales, by Type, 2009
Meat
Table 3-6: Meat Subsistence Prime Vendor Sales, by Type, 2009
Poultry
Table 3-7: Poultry Subsistence Prime Vendor Sales, by Type, 2009
Fish and seafood
Table 3-8: Fish & Seafood Subsistence Prime Vendor Sales, by Type, 2009
Vegetables
Table 3-9: Vegetable Subsistence Prime Vendor Sales, by Type, 2009
Defense Commissary Agency
Table 3-10: Defense Commissary Agency, Selected Metrics
Table 3-11: Top 10 Commissaries by Sales, 2009
Military exchanges
Graph 3-4: Military Exchange Sales,
By Military Branch, 2009
Table 3-12: Exchanges, Main Store Locations, by Branch, CONUS vs. OCONUS
Army and Air Force Exchange Service
Operations and services
Food and foodservice operations
Navy Exchange Service Command
Marine Corps Exchange MCX

6. Coast Guard Exchange Systems CGES
Veterans Canteen Service VCS
Morale, Welfare and Recreation
By the numbers
Graph 3-5: Military Exchange Sales,
By Military Branch, 2009
Navy MWR
By the numbers
Air Force
Army
Marine Corps
Food and foodservice sales, by military branch
Army
Navy
Air Force
Marine Corps
The big three food and foodservice vending leaders
Chapter 4: Military Foodservice Factors to Growth
Introduction
U.S. Department of Defense Spending and Budget Trends
Introduction
More than 3 million employed
A sprawling infrastructure
Graph 4-1: Department of Defense Organizational Structure
A $700 billion goliath
CONUS spending on the rise
Graph 4-2: Department of Defense Budget, 2001-2012
2010 budget assessment
Graph 4-3: Department of Defense 2010 Budget, by Category
Overseas budget forecasted to drop significantly by 2012
Graph 4-4: Department of Defense Budget, Domestic v International, 2010-2012
Projections through 2016
Graph 4-5: Department of Defense Budget Forecast, 2012-2016
Staffing, organizational, and operational efficiencies
Bottom line
Personnel trends
Armed services employment analysis
Regional emphasis
International footprint
Where they are: Army
Where they are: Air Force
Dominated by youth
Educational attainment increasingly important

7. Assessing military foodservice establishment opportunity by occupation
Enlisted occupational analysis
Table 4-1: Enlisted Military Personnel by Occupation and Military Service Branch, 2009
Officer occupational analysis
Table 4-2: Officer Military Personnel by Occupation and Military Service Branch, 2009
Ground force reductions
Table 4-3: Active Military End Strength, by Armed Services Branch, 2007-12
Table 4-4: Reserve Military End Strength, by Armed Services Branch, 2011-12
Drawing down and reducing recruiting
A surging force
Drawing down from the surge
Lower recruitment caps
Drawing down beyond the surge
Air Force personnel reduction strategies
Date of Separation Rollback Program
Air Force captain promotion board promotion rate
Chapter 5: Military Foodservice Contract Analysis
Introduction
Contracting on the upswing
But scrutiny is heightened
Bottom line
Army! Navy! Air Force! Sodexo!
Sodexo’s $billion relationship with the U.S. Marine Corps
RGFSC I
Marine foodservice contract types
Eastern region
Western Region
Table 5-1: U.S. Marine Corps RGFSC I Foodservice Contract, Selected Metrics
Field Food Service Feeding Study yields recommendations
RGFSC I consequences
RGFSC II
Sodexo’s contract halved into two
Superior Services picks up other half
Table 5-2: U.S. Marine Corps RGFSC II Foodservice Contract, Selected Metrics
Air Force Food Transformation Initiative
Putting it in perspective: 91 million meals per year
Bringing food service into the 21st century
ARAMARK gets the nod
Expected improvements
Alaska base sees significant change
Air Force already weighing benefits
Chapter 6: Military Personnel Demographics & Food Service Attitudes

8. Introduction
Bottom line
Demographic analysis
Officers: Gen X vs. Baby Boomers
Family members substantially outnumber service members
Table 6-1: Ratio of Family Members to Active Duty Service Members
Army breakdown: lots of kids!
Age
Table 6-2: Age Distribution of Active Duty Soldiers
Race/Ethnicity
Table 6-3: Racial and Ethnic Diversity in the Army, by Gender
Gender
Marital status
Residence
Table 6-4: Places of Residence of Active Duty Soldiers
Deployments
Frequent rotation
Reserves
Morale, welfare, and recreation
Using recreation programs
Table 6-5: Recreational Programs & Services, Frequency of Use, 1995-2010
Placing foodservice within the leisure needs paradigm
How do leisure activities stack up?
Table 6-6: MWR Facility Usage Rates, Satisfaction Ratings, and Quality Ratings
On-post vs. off-post food & beverage services comparison
Table 6-7: Comparison of Quality of On-Post and Off-Post Food and Beverage Services,
On Post versus Off Post
Dining preferences, by daypart and by service option
Table 6-8: Frequency of Meals Eaten Out, Taken Out or Ordered In,
by Daypart& Restaurant Service Type
Active duty
Table 6-9: Frequency of Meals Eaten Out, Taken Out or Ordered In,
by Daypart& Restaurant Service Type, Active Duty Military Members
Military spouses
Table 6-10: Frequency of Meals Eaten Out, Taken Out or Ordered In,
by Daypart& Restaurant Service Type, Military Spouses
Civilians
Table 6-11: Frequency of Meals Eaten Out, Taken Out or Ordered In,
by Daypart& Restaurant Service Type, Civilians
Retirees
Table 6-12: Frequency of Meals Eaten Out, Taken Out or Ordered In,
by Daypart& Restaurant Service Type, Retirees
Spend by daypart
Table 6-13: Typical Off-Post Dining Out Costs, by Demographic

9. Chapter 7: Military Foodservice Health, Nutrition and Menu Trends
Introduction
Health, nutrition and menu trends
Military not immune to obesity epidemic
Rising overweight and obesity rates among U.S. adults
Graph 7-1: Prevalence of Adult Civilian Overweight & Obesity, 1988-2008
Reflected in military service rejections
A significant military medical concern
Study overview
Military overweight trend on upswing, even while civilian rates taper
Category leaders
Graph 7-2: Armed Forces Active Service Members, Overweight/Obesity Trends, 1998-2010
Caveats
Service branch analysis
Graph 7-3: Armed Forces Active Service Members, Overweight/Obesity Trends,
by Service Branch, 1998-2010
Gender analysis
Graph 7-4: Armed Forces Active Service Members, Overweight/Obesity Trends,
by Gender, 1998-2010
Racial/ethnic analysis
Graph 7-5: Armed Forces Active Service Members, Overweight/Obesity Trends,
by Race/Ethnicity, 1998-2010
Age analysis
Graph 7-6: Armed Forces Active Service Members, Overweight/Obesity Trends,
by Age, 1998-2010
Occupational analysis
Graph 7-7: Armed Forces Active Service Members, Overweight/Obesity Trends, by Military
Occupation, 1998-2010
Health and nutrition initiatives
Menu changes galore
Rationale behind revised menu standards
Marines Master Menu changes: dietician approval
Army Meal Kits undergo major nutritional and packaging changes
Marine Corps emphasizing nutrition over cost
Army Soldier Fuelling Initiative (SFI)
SFI menu changes: breakfast examples
Air Force FitFamily initiative
Marine Corps FUEL For Life
Annual Culinary Arts Competition expands
JCCoEGoes for Green
Color coded educational tool
Daypart trends
Breakfast beverages

10. Trend toward even lower fat options
Cereal
Healthy menu options
Snacks
Suppliers and snack brands
Combat ration trends
Menu variety by daypart increases
Nutrition issues on the horizon
Soldier feedback influences ration menu changes
Brand name positioning
Individual rations
Meal, Ready to Eat
Recent MRE improvements and changes
Recent and planned MRE menu improvements: 2009-2012
Group rations
UGR benefits
UGR analysis: UGR-H&S
Characteristics
Nutritional data
Recent and planned menu improvements: 2009-2011
UGR-A
Nutritional data
Preparation requirements
Recent and planned menu improvements: 2009-2011
Navy Standard Core Menu
Characteristics
Nutritional data
Other UGRs
UGR-B
UGR-E
Arctic Supplement
Assault rations
First Strike Ration
Meal, Cold Weather/Food Packet, Long Range Patrol
Special purpose rations
The Meal, Religious, Kosher/Halal
Meal, Religious, Kosher for Passover
Meal, Tailored Operational Training
Go-To-War Ration
Other Special Purpose Rations
New ration concepts entering the field
New Designs for MRE Meal Bags
Nutritionally Optimized First Strike Ration
Modular Operational Ration Enhancement (MORE)

11. Chapter 8: Military Foodservice Restaurant and Environmental Trends
Introduction
Redesigning Military Foodservice in the Restaurant Age
Marine Corps takes a few pages from college campuses
Camp Lejeune borrows from Colorado State University
Camp Pendleton mass hall integrates technology
Modernizing Army dining facility design
Pentagon food court gets overhaul
Branded competition
Exchanges bring branded competition to the doorstep
AAFES Exchange
Table 8-1: AAFES Retail and Concession Sales, 2007-2009
Vending
Restaurant operations
Signature Brands
Name-Brand Fast Food
1,600 restaurants and counting
Concession Food
Navy Exchange Service Command
Navy Exchanges
Ship Stores Program
Navy Lodge Program
Marine Corps Exchange
MWR branded competition
Fast food
Casual dining
Comprehensive packages
Brand additions and counter-strategies
Norfolk naval base adds branded restaurant units
Nellis Air Force Base experiments with restaurant concepts; feels competition
Stiff off-base dining competition
Environmental trends
Marines
CampLejeune goes green
Army efforts
Cage-free eggs
Refillable water bottles
Navy efforts
DSCP sustainability programs
Chapter 9: Foodservice at U.S. Corrections Facilities
Introduction
U.S. corrections facility foodservice market size & growth forecast

12. Graph 9-1: U.S. Corrections Facility Foodservice Market Size and Growth Forecast: 2005-12
State foodservice comprises bulk of market
Graph 9-2: U.S. State and Federal Corrections Facility
Foodservice Market Size and Growth Forecast: 2005-12
Crime trends
Table 9-1: Crimes and Crime Rates by Type of Offense: 1990 to 2008
Prison growth trends
Federal prison population growth
Table 9-2: Prisoners Under Federal or State Jurisdiction, 2005-2010
2009-2010 decline
2009-2010 decline a surprise to forecasters
Table 9-3: Prisoners Under Federal or State Jurisdiction, 2008-2010
Why? California
Why? Michigan
Why? Texas
Community supervision
Probation
Parole
Table 9-4: Adults on Probation or Parole, 1999-2008
Prison costs
Table 9-5: Adults on Probation or Parole, 1999-2008
Budget pressure
Correctional facility budget cutting
Depressed capital spending
Table 9-6: State Budget Balances and Budget Differential: 2008 and 2009
Illinois focuses on reducing the number of offenders sent to prison
Food service cost analysis
Federal prisons
Connecticut
Michigan
Georgia
Nutrition costs money
More food service cost cutting measures
Grow your own
Private prison growth trends
Table 9-7: Private State and Federal Prison Market Share, by Company
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