2. Contexts
Intertext Research
• Intertext 1: Underworld Awakening
• Intertext 2: Abraham Lincoln Vampire Hunter
• Intertext 3: Resident Evil Retribution
• Intertext 4: Priest
Certificates
• Certificate 15 Planning My Text
• First Ideas and Drafting
• Certificate 18
• Organisation
• Censorship Issues
• Locations
Target Audience • Final Designs
• Questionnaire
Target Audience Theories and Profiles
• Target Audience theory's applied to my text
• Target Audience profiles
3. Intertext 1: Underworld awakening.
About
Kate Beckinsale, star of the previous
three films, returns in her lead role as the
vampire warrioress Selene, who escapes
imprisonment to find herself in a world
where humans have discovered the
existence of both Vampire and Lycan
clans, and are conducting an all-out war
to eradicate both immortal species. This
is added on to Selene's lover and her new
found child, who isn't quite Vampire or
Lycan.
Trailer:
http://www.youtube.com/watch?v=Tw_-jAeRmwc
4. Intertext 1: Underworld awakening.
Context
• Produced by British Columbia.
• Release on 20th January 2012
• Made £1,736,145 box office in a three day stretch in the
U.K
• Topped the U.S and Canadian box office charts
• Average review is 6.4/10
• Won the BMI Film Music Award in 2012.
5. Intertext 1: Underworld awakening.
Visual Codes
For this Intertext I have looked at the trailer which is a 1.50 minutes long. There is lots of dark
matt colours such as black’s grey’s and blues used, as this is a horror film they would be used to
connate fear and danger. The audience would automatically assume dark colours with fear and
dangers their fore they would know that the film will be have horror and violent elements in it.
The dress codes used in the trailer are again very dark and matt as all of the actors clothes are
black and grey with some contrasting white. Most of the clothing used is uniform for the
guards and ‘higher people’ yet there is some casual clothing used by the Lycan’s and Vampires
in the clans, this would be so they could blend in with normal casual people. Selene is wearing
a long dark leather drench coat with knee high action boots and an ‘action’ outfit .
There are several different settings in the trailer, the main one being in the agency or lab where
the experiments and Lycan's/Vampires where held and where all of the guards and hierarchy
people come from, this is also the setting which is at the very start of the film. Various other
settings include the Vampire and Lycan's coven and dark gloomy main streets where the agents
come to attack the supernatural .
6. Intertext 1: Underworld awakening.
Audio Codes
In a horror or even thriller movie especially audio is used to build tension The trailer is
packed with different sounds both diegetic and non diegetic, the advert used non
diegetic sounds such as Selene's voice at the start and middle of the adverts
narrating the important parts and main plot from her perspective of the film, this
gives the audience the experience and feeling that they are part of the film and fully
understand what's going on, even though its only just the beginning.
The other non diegetic sound is the snarls and other animal sounds coming from
both the Vampires and Lycan's , as well as the gun shots and the sound of the nice
piercing skin. This will make the effects of the sounds more visual and realistic to the
audience. There is also background music which becomes louder at a time of action
then mists away into the background at quieter parts in the trailer
7. Intertext 1: Underworld awakening.
Technical Codes
There are loads of different camera shots used in the trailer, ranging
from high camera shots to over the shoulder shots. The most effective
shots for the audience is over the shoulder shots, these shots make the
audience feel as if they are part of the film, this give the audience the
experience of the characters. The shots are put together between quick
cuts, as the shots are put together quickly this will give the audience
the sense that the film is action packed and quite fast. This helps to
build tension between the audience but also gives them the feeling of
danger, mystery and action. The trailer picks out some of the best and
most interesting part of the film to captivate the audience.
8. Intertext 1: Underworld awakening.
Action Codes
There are mostly fast, quick sharp movements used in the trailer, this
along with the audio music in the background helps to build tension
and excitement among the audience, at certain times in the trailer,
especially during some of the many fight scenes. As well as this there is
also movement in the background of the name and date release of the
film. This is effective as the background is different rays of blue lines
which is similar to the colours used throughout the trailer, this is quite
iconographic of the film as horror films are usually linked to dark
colours.
9. Intertext 1: Underworld awakening.
Narrative Codes
The trailer doesn't contain any flash backs from the past, it keeps a linear narrative on
the present in the film. Propps theory can be applied to this theory as Selene would
be the hero, fighting the enemies and saving everyone she can yet at the same time
at the beginning of the trailer Selene is the princess as she had to be rescued/freed
from the imprisonment at the lab. Eve would be the hero at the beginning as she is
the one who frees Selene from imprisonment but shorty after becomes the princess
as she is the answer to saving both clans and she is who the humans are hunting,
above the rest. The villains would be the human hunters and guards and the scientist
that captured them. Michael, Selene's lover would be a hero, princess and prince in
Propps theory. There are many other characters the Propps theory applies to but are
not shown in the trailer, this is because the main characters and the most important
part of the plot to sell the film is in need to be shown over them.
10. Intertext 2: Abraham Lincoln Vampire
hunter
About
At the age of 9, Abraham Lincoln witnesses his mother being
killed by a vampire, Jack Barts. Some 10 years later, he
unsuccessfully tries to eliminate Barts but in the process
makes the acquaintance of Henry Sturgess who teaches him
how to fight and what is required to kill a vampire. The quid
pro quo is that Abe will kill only those vampires that Henry
directs him to. Abe relocates to Springfield where he gets a
job as a store clerk while he studies the law and kills
vampires by night. He also meets and eventually marries the
pretty Mary Todd. Many years later as President of the
United States, he comes to realize that vampires are fighting
with the Confederate forces. As a result he mounts his own
campaign to defeat them.
11. Intertext 2: Abraham Lincoln Vampire
hunter
Context
• Produced by Tim Burton
• Release on 22nd June 2012
• Grossed $106,619,139 in the box office worldwide
• Topped the U.S and Canadian box office charts
• Average review is 6/10
http://www.youtube.com/watch?v=6Eo766iZZ0c
12. Intertext 2: Abraham Lincoln Vampire
hunter
Visual Codes
This trailer is very dark and quite grim, this is perfect for the horror genre as it suggest mystery
and danger, everything the target audience would be looking for in the film. As the film is set in
the 18th century it may give the audience a sense of horror and tension as they realise that the
vampires Lincoln is hunting have been around may years before him and their fore because he
was assassinated will be around many years after him, still possible now. The dress codes for
the trailer are again typical 18th century clothes yet they are quite dark and gloomy, this would
represent the connotation fear and tension, especially to the target audience. The long drench
coat Abraham wears is also connotes fear and tension as drench coats are often automatically
related with mystery and horror as they have been stereotypically worn in many horror, thriller
and mystery films. There are many different setting’s in the trailer, most of the settings are
very dark and set at evening to late night, which the audience would automatically associate
with horror and danger. The only setting that the audience wouldn’t relates to the horror genre
in the trailer would be the scenes and clips during the election and Abraham’s speech. This
setting is in broad daylight with thousands of casual and normal people their to witness the
scene their fore it is not associated with horror.
13. Intertext 2: Abraham Lincoln Vampire
hunter
Audio Codes
Their isn't much audio in the trailer for Abraham Lincoln Vampire Hunter, the majority of the
audio is his voice over, clips from the film and a little bit of background sound and music yet it
isn't a sound track, this automatically injects the idea of fear and horror into the audience as
they wouldn’t know what to expect next. The most realistic sound in the trailer would be the
screams from the vampire victims and the yelling sounds that the attackers and vampires
make, during a/ the fight, this would again project fear and horror into the audience as they
would feel like part of the scene, making it even more realistic and scary. Mostly diegetic
sound is used, for example the screaming of the victims and Abrahams over voice in the trailer
which is his election speech. This is particularly effective as it shows the audience that
something so horrifying and dangerous can happen al during something normal yet so big, like
his election and coming to president, this would again make the horror seem even more
realistic and scary to the audience.
14. Intertext 2: Abraham Lincoln Vampire
hunter
Technical Codes
There are a range of camera angles used in this trailer. The most effective shot used is
probably the long shot, this is the most effective as they are used quite a lot in the
trailer and helps to show the audience the full extent of the surroundings in each
shot, for example the shot with the burning bridge and train and Abraham and
someone else running/sliding along it , this scene us9ing this shot is particularly
effective as you can see the surrounding and the full amount of damage and fire
presumably they caused. This gives the audience a sense of fear and horror linking to
the film and trailer genre. Other shots used include, short and close up shots and
shots that start up close and zoom out, these are all equally effective in the trailer.
The shots are al edited together through cuts, quick fast cuts can cause tension,
adding to the horror genre 'feel’
15. Intertext 2: Abraham Lincoln Vampire
hunter
Action Codes
The action codes for this trailer are mainly quick, sharp and fast movements, this is
mainly in the fighting and action scenes. This along with the audio is very useful and
effective in making the audience tense and really ‘feel’ the horror genre. The
movement of the text on the blue background is very bold and comes in quite slow
and effectively as this will make the audience consider the pause in action and
wonder what is coming next, it is also very helpful and useful to tell the audience
important information about the trailer and film, such as the release date and
producers. And example in this would be Tim Burtons name on the text as people
who see his name would mainly recognise it and this may encourage a large audience
to see the film if they are fans of his or because they know the really good reputation
of his work.
16. Intertext 2: Abraham Lincoln Vampire
hunter
Narrative Codes
This trailer doesn’t follow a linear narrative as the trailer shows how Abraham is
currently in the film, a clip from his childhood, one during his a election then one
when he is a teen, learning to fight against the vampires. It does follow Propps theory
quite quickly as Abraham would be the Hero, slaying all vampires that are renowned
evil and saving all those who have and could fall victim to them, the vampires would
be the villains as they are the ones that you can tell in the trailer that Abraham is
trying to stop. These are there only characters you can see from the narrative of the
trailer. It trailer would be at the disruption of equilibrium: when Abraham learns of
the vampires and attempt to repair equilibrium,: when he attempts to make the
vampire race extinct.
17. Intertext 3: Resident Evil retribution
About
The Umbrella Corporation's deadly T-virus
continues to ravage the Earth, transforming the
global population into legions of the flesh eating
Undead. The human race's last and only hope,
ALICE (Milla Jovovich), awakens in the heart of
Umbrella's most clandestine operations facility
and unveils more of her mysterious past as she
delves further into the complex. Trying to kill all
the undead and find a safe heaven to round up
the remaining survivors.
http://www.youtube.com/watch?v=IAFK9dp7v1o&NR=1&feature=endscreen
18. Intertext 3: Resident Evil retribution
Context
• Produced by Paul W.S. Anderson
• Release on September 14, 2012.
• Grossed over £200 million worldwide
• Average review is 5.9/10
• Won the Golden Reel Award 2012
19. Intertext 3: Resident Evil retribution
Visual Codes
The visual codes for this trailer are quite like any other horror movie trailer, they are dark
creepy and everything a target audience for a horror movie would expect. The setting and
background are all dark with the audience would automatically link with a horror genre and
something scary that might happen, as they colours are dark it also creates tension in the
audience. Black, grey and dark colours alike are all linked to the horror genre as they are all
‘blind’ colours, this means that because they are dark colours you cannot see through them,
therefore they cannot see what is next so are left with the suspension of surprise. Similarly to
any typical horror film, the dress codes are all dark yet casual clothing with the exception that
all of the clothes are dirty and ragged because of all of the fights and battles they have been in
too survive and get this far. The trailer has a variety of settings, some in the current world
where everything is ‘normal’ yet then the majority of the setting is in the new world where
most of the humans are undead with only a few survivors. The concept of showing part of the
‘normal’ world before it because disease will is particularly effective as it brings the idea of an
undead world to life because they show how the world was and is now to the audience.
20. Intertext 3: Resident Evil retribution
Audio Codes
The audio codes for this trailer are very unusual as there is only two different types of main
audio used is Alice’s voice narrating the trailer for the majority of the way through and some
background music in the scenes where Alice has stopped or paused talking. Using Alice’s voice
most of the way through is very effective particularly to the audience as it makes the trailer
seem even more real to the audience because at the beginning she sounds so normal, and
everything is fine, then the undead come into it, yet she still sound calm while narrating it. This
again would be effective to the audience because calm is not something you would expect a
normal person to be in a world where she is being hunted and overran by the undead. The
background music helps to build up tension in the audience and especially is particularly
effective in making the horror elements stand out more by moving the levels of the sound to
match the scenes of the trailer. The scarier the scene the louder the music, to make the
audience jump, making it a conventional horror.
21. Intertext 3: Resident Evil retribution
Technical Codes
The trailer uses lots of long shots and lots of conventional shot, close up shots. The long shots
are used effectively as part of the horror trailer as it shows the audience the variety of the
setting around the scenes helping them to add to the horror feel as a lot of the scene’s are
dark and quite creepy this would cause the audience tension on top of the normal tension for
the scene as they do not know what to expect from the background as they cannot see what is
coming due to the dark settings. The short shots would be effective also as they would show
the intensity of the character and their facial expressions, giving the audience the perspective
of being part of the film as they are so close to the main character is it almost as if they are
their with them. Over the shoulder shots are used a lot also because again it is very effective in
making the audience feel as though they are part of the film and trailer. The trailer uses
entirely cuts as it doesn’t distract the audience, from what's happening in the scene and trailer,
so they don’t lose the plot of context of the trailer.
22. Intertext 3: Resident Evil retribution
Action Codes
The action codes for this trailer are conventional for horror movies,
they are quick, fast and sharp, representing urgency, danger and
horror , everything the target audience would link with the trailer and
the horror movie genre. The urgency and fear is used and passed on
through the trailer to the audience,, making them feel included in the
film, and selling the film to them so they would go see in in the cinema
or buy it on DVD. Sharp sudden movement are particularly effective
on making the audience tense up and jump.
23. Intertext 3: Resident Evil retribution
Narrative Codes
The trailer does follow a linear narrative as it starts off showing Alice’s family life and
them how her life became upside down due to the spread of the disease and the
undead, and now how they are trying to re take over the world from the undead.
Propps theory can quite clearly be used in this trailer as Alice would be the hero;
saving the saviours from the undead and killing off the undead. The undead and co-
opetaio9n Umbrella are the villains as they are the creators of the disease and the
reasons for the killings and the undead. The rest of Propps characters are used in the
film but those that you see in the trailer are the most important so it is conventional
that you see them in the trailer. The trailer also uses Tordorov’ s theory but is also
the conventions of the genre because it shows the equilibrium briefly at the
beginning then the trailer progresses to show the disruption, the recognition then
finally mainly the attempt to repair equilibrium.
24. Intertext 4: Devil
About
In Philadelphia, Detective Bowden is still grieving for his wife
and son, killed in a hit-and-run five years ago. When someone
jumps from a skyscraper onto a truck, Bowden is sent to
investigate. Meanwhile, five strangers are trapped in an
elevator in the building where the jumper committed suicide.
The communication radio in the elevator is broken but the
guards, Lustig and Ramirez, observe the individuals via CCTV as
events unfold. Tensions run high among those trapped, so
Lustig calls the police and Detective Bowden assumes the case.
Without being able to contact the individuals, he tries to work
out who they are, but he can only account for four of them.
Time is running out for the occupants of the elevator, as
Bowden realizes he has to get them out quickly.
http://www.youtube.com/watch?v=C7l3nzjHYTg
25. Intertext 4: DEvil
Context
• Produced by universal studios
• Released on the 17th September 2010
• Grossed $62,695,489 in the Box office worldwide
• Average rating is 6.3/10
“When I was a child, my mother would tell me a story about how the Devil
roams the Earth. Sometimes, she said, he would take human form so he could
punish the damned on Earth before claiming their souls. The ones he chose
would be gathered together and tortured as he hid amongst them, pretending
to be one of them. I always believed my mother was telling me an old wives'
tale.” This quote from the beginning of the film but is describing perfectly
what the film is about: a devil disguised as a human hunting down those who
have done wrong in their life's and not tempted to put it right
26. Intertext 4: Devil
Visual Codes
For a horror movie trailer the colours used are very bright and normally not the type of colours
associated with a horror movie, especially at the start the colours were bright blue’s and
whites, as it shows an upside down shot of Philadelphia buildings , which wouldn’t be
associated with a horror movie. Towards the end of the trailer the colours start to turn into
darker colours that would be associated with a horror movie, especially a lot of black is used to
show danger and mystery to the audience. When the text comes up on the screen it is in a red
font on a black background this means, the red colour in this film would be associated with the
devil and the black would be linked into something horrible, this would start to rise the
audiences tension as they wouldn’t know what's going to happen next. The dress codes are
mainly smart but also smart casual as they are in an office building elevator so it would be
assumed that most people in the elevator would be going to work or to a meeting. A lot of
black is used in the dress codes, again linking with the horror theme. The setting is the small
claustrophobic elevator in the office building where the lights start flickering and the elevator
gets suck between floors.
27. Intertext 4: Priest
Audio Codes
at the beginning of the trailer there is normal happy music which is quite cheerful, so again this
wouldn’t be associated with a horror movie but then about halfway through the trailer when all
of the people get into the elevator the chime music stops and no music continues. But at this
point during the trailer a clip and cut sections of the film start playing. So the new audio sound
is of the people talking, thump of footsteps and even the ding! Of the lift. This continues
thought out the remaining time left on the trailer but every time the red words appear on the
screen a little whisp sound is made, this sound is quite loud and very unusual and comes in
quite sudden so would again add tension to the audience as the screen goes black before,
during and after the blood red words, so it would be a shock to the audience about what’s
happening next. There are non diegetic and diegetic sounds used such as the sound of their
voices which becomes isolated and is the only sound you can hear, this is used to build tension
in the audience.
28. Intertext 4: Priest
Technical Codes
There is a huge amount of camera angles used in this trailer but the first view the audience get
is an upside down shot of the city Philadelphia. Filmed upside down from a helicopter, this is an
interesting shot to use as its very unusual but also not in any way is it really related to a horror
genre. Yet the inside down suggested to the audience that the content of this film is different
so upside down would be saying its muddled up and something they haven't seen like before.
This gives an idea what the film is like a the beginning is very unusual. Another main shot used
in the trailer is a low angle shot, this is used to look like it is where the security camera is in the
lift, giving the audience the view and experience as if they were part of the film and part of the
security people looking at them and trying to save them. My making the audience feel as if they
are a part of the film it build tension as they would also experience when is about to happen in
the elevator with the devil.
29. Intertext 4: Priest
Action Codes
Their isn't many sharp action codes for this trailer as its set in an office lift and in an
office building, this means the people in the trailer are very formal and not set for
action. Even in the lift during the trailer their isn't much action, the most action is the
people moving about and starting to panic in the lift because of the devil inside the
lift who starts killing off the people, the man committing suicide and the security
officers in the surveillance room who are pacing about because of what's happened.
These action codes actually help to set up a tense feeling in the audience, especially
when they are in the lift, the lights go out and then the young woman screams to
turn them back on in a spine tingling scream.
30. Intertext 4: Devil
Narrative Codes
This trailer follow’s a linear narrative as although the events in the elevator scene
appear to be jumbled they are all in order. Starting form the beginning of the trailer
when they all go into the elevator until the end of the trailer when they have all been
killed of except for one man because he says sorry for is sins. Propps theory cant
really be applied to this film as in a way the devil was doing right by killing the people
because of the deadly sins they commented, yet no-one is a hero as nobody saved
anyone although to an extent the devil is the hero as she (it turns out to be the old
lady in the lift)/it spares the life of the one man left as he apologises for his sins. The
princess could be everyone in the lift as they need to be saved from the devil. In
Tordorovs theory the point that could be applied would be disruption of equilibrium
and attempt to restore equilibrium.
32. http://www.bbfc.co.uk/classification/guidelines/15-2/
Certificate 15
Drugs
Drug taking may be shown but the film as a whole must not promote or encourage drug misuse. The misuse of easily accessible and highly
dangerous substances (for example, aerosols or solvents) is unlikely to be acceptable.
Horror None younger than 15 years may see a ‘15’ film in the
Strong threat and menace are permitted unless sadistic or sexualised.
cinema. No one younger than 15 may rent or buy a ‘15’
Imitable behaviour related video work
Discrimination
Dangerous behaviour (for example, hanging, suicide and self-harming) should not dwell on detail which could be copied. Easily accessible weapons
should not be glamorised. The work as a whole must not endorse
Language discriminatory language or behaviour.
There may be frequent use of strong language (for example, ‘fuck’). The strongest terms (for example, ‘cunt’) may be acceptable if justified by the
context. Aggressive or repeated use of the strongest language is unlikely to be acceptable.
Nudity
Nudity may be allowed in a sexual context but without strong detail. There are no constraints on nudity in a non-sexual or educational context.
Sex
Sexual activity may be portrayed without strong detail. There may be strong verbal references to sexual behaviour, but the strongest references are
unlikely to be acceptable unless justified by context. Works whose primary purpose is sexual arousal or stimulation are unlikely to be acceptable.
Theme
Discrimination
No theme is prohibited, provided the treatment is appropriate for 15 year olds.
The work as a whole must not endorse discriminatory
Violence language or behaviour.
Violence may be strong but should not dwell on the infliction of pain or injury. The strongest gory images are unlikely to be acceptable. Strong
sadistic or sexualised violence is also unlikely to be acceptable. There may be detailed verbal references to sexual violence but any portrayal of sexual
violence must be discreet and have a strong contextual justification.
33. http://www.bbfc.co.uk/classification/guidelines/18-2/
Certificate 18
No-one younger than 18 may see an ‘18’ film in a cinema.
No-one younger than 18 may rent or buy an ‘18’ rated video.
In line with the consistent findings of the BBFC’s public consultations and The Human Rights Act 1998, at ‘18’ the BBFC’s
guideline concerns will not normally override the principle that adults should be free to choose their own entertainment.
Exceptions are most likely in the following areas:
■where the material is in breach of the criminal law, or has been created through the commission of a criminal offence
■where material or treatment appears to the BBFC to risk harm to individuals or, through their behaviour, to society – for
example, any detailed portrayal of violent or dangerous acts, or of illegal drug use, which may cause harm to public health
or morals. This may include portrayals of sexual or sexualised violence which might, for example, eroticise or endorse
sexual assault
■where there are more explicit images of sexual activity which cannot be justified by context. Such images may be
appropriate in ‘R18’ works, and in ‘sex works’ (see below) would normally be confined to that category.
In the case of video works (including video games), which may be more accessible to younger viewers, intervention may be
more frequent than for cinema films.
Sex education at ‘18’
Where sex material genuinely seeks to inform and educate in matters such as human sexuality, safer sex and health,
explicit images of sexual activity may be permitted.
Sex works at ‘18’
Sex works are works whose primary purpose is sexual arousal or stimulation. Sex works containing only material which may
be simulated are generally passed ‘18’. Sex works containing clear images of real sex, strong fetish material, sexually explicit
animated images, or other very strong sexual images will be confined to the ‘R18’ category. Material which is unacceptable
in a sex work at ‘R18’ is also unacceptable in a sex work at ‘18’.
34. Censorship issues
What I have learnt from this:
•
• The censor ship for films are really important as they tell who can
watch the film, therefore they tell who the target audience is .
•
• The censorships don’t make it clear what the differences between a
‘15’ censorship and a ‘18’ censorship . As they both are allowed
violence, horror and up to a certain level of sexuality.
•
• Our film is going to be a ‘15’ rated censorship as it will contain
horror and violence elements but not enough for it to be rated
an ‘18’ otherwise we would haver to change our target
audience, and this would seriously narrow the audience down
37. Questionnaire
The results of this questionnaire shows
that 50 per cent of people who filled out
my survey watch movies a great deal .
This means that I have a big audience for
my trailer as most of these people watch
movies a great deal, making them the
perfect audience.
The results from this question
shows that the answer is a three
way even split between, now and
again, often and weekly . This is
good as again it shows I have a
wide variety in my target
audience
38. Questionnaire
The analysis I have from this question is
the majority of people who filled out
this questionnaire like romance and
comedy, with action and then horror as
the next genre. This means that all of
the people that took part of my survey
most of them aren't too keen on the
genre horror, this may effect my target
audience. I wont be changing my genre
but it may mean that I have to change
the story plot in my genre to
incorporate some of those things.
39. Questionnaire
The survey answers show
that majority of people who
answered the survey are 16
and 17, this is perfect as this
is roughly the age of my
target audience.
Only 10% of people who took part
in my survey were male, this
means that my target audience
would now be for mainly female’s
40. Questionnaire
These answers show that
very few people’s favourite
film is a horror or even
thriller movie genre. This
means two things, first I
may have to change my
genre or target audience
and second, I would need
to broaden my survey to
get a wider evaluation of
results.
41. Questionnaire
What I have learnt from my questionnaire results:
• The answers I have got from my questionnaire, I know are my target audience ,
based on their answers in gender, age and favourite film.
• Due to the survey I now have background information on my target audience based
on the answers they said about the types of media they like, how often they
watch it and why they enjoy it.
• From my questionnaire I also learnt that the small amount of people who took part
in the survey were my target audience although they aren't keen on my chosen
genre of horror, this is shown through their answers, this means that in orders to
get better results I should expand the number of people who have filled out my
questionnaire.
• From this feed back of the survey I have still decided to do a horror genre but I may
change the plot and story line to suit the answer5s in the survey and my target
audience better than before.
43. Audience theories applied to my text
- Hypodermic Syringe Theory : I will be ‘injecting’ the ideology of fear and horror, trill
and excitement into my audience through the scenes in my trailer
- Uses and Gratification Theory : The result of my questionnaire showed that most of
my target audience felt that horror films were more effective if the main
character were around the same age as the audience/ target audience. The
reason that using teenagers is most effective is because the target audience can
identify with the main character.
- Polysemic Reading : The preferred readings is that the audience will find the trailer
scary, exciting and conventional to the horror genre, hopefully making them
want to go and watch the movie . The oppositional readings are that the
audience wouldn’t find it very interesting, too scary or unrealistic, and this would
make them want to watch the whole film.
- Two Step Flow Theory: The audience would be fed information from opinion
leaders such as their friends or family, that they look up upon. But he other
opinion leaders would be film critics and celebrity actors. If the opinion leaders
like the film they usually so will be people who look up to them, their fore I hope
that the opinion leaders do like my trailer so the two step flow theory would
work in my favour.
44. Target audience profile.
• Age 15-18
• Gender: Male and Female
• Occupation: Student or part time Work
• Income: low income
• Demographics: E- unemployed, students, casual workers,
• Psychographics: mainstreamers or explorers
• Nationality: Can be any but most likely European and American.
46. First ideas and drafting ideas
First decisions made are:
• Video based production: movie trailer
• Genre: Horror.
• The planned plot is : a young girl who brakes out from
a mental asylum and then goes on revenge for the
inhumane torture she was put their through. Then
turns cannibal onto teenagers she finds in the
woods she has escaped form as revenge.
• Films and Trailer name: Retribution
47. Organisation
• Characters/actors : Freya Steadman as Maya the escaped physco, she plays
the role of the villain following Propps theory as she kills the teenagers.
And Kingsley Hutchings, Emily Fisher, Chazz Cherry and extras as
teenagers camping in the woods
• Locations: Chloe's house and woods near by. And the school corridors. The
school corridors will be a setting the audience can relate with as they
are use to similar settings daily. The woods would be quite scary and
creepy with lots of trees, so perfect for the camping teenagers.
• Costumes: simple, causal clothing to start the it gets smeared, ripped and
stained with blood. Apart from Maya’s clothing as she would of just
escaped so she would be in a hospital gown sort of thing.
• Props: the props would be appropriate to the settings, as well as lots of
blood (fake).
50. Final Decision
• Final title: The Retribution
•
• Final Narrative: young girl who becomes possessed
after something bad happened to her. Haunted by
those things she is now out too get revenge on the
everyone for the things that have happened to
her, and starts off by killing the youths she found
in the woods near where she had escaped from
