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Corporate Overview
Online Retail Business in India – An Overview 
• Exponentially growing Internet based Retailers • Key Facts 
– Online retail revenues surging from around INR 1,500 
crore in 2007-08 to an estimated INR 13,900 crore in 
2012-13 – a compounded annual growth rate of 56 per 
cent: to become INR 50,000 crore industry by 2016 
– CRISIL 
– Online retailing — both direct and through 
marketplaces — is estimated to grow at a whopping 50- 
55 per cent annually for the next three years 
– Research house 
– The already habitual and compelling social networking 
sites like Facebook, Twitter, and LinkedIn have clinched 
on to the increasing share of an individual surfers 
Internet time. 
– Travel business dominates with about two-thirds share, 
however the equation is changing fast enough to pose a 
threat to brick-and-mortar retailers — not just of books, 
music and electronics, but also apparel and grocery
About Us 
• is an initiative by VRV Enterprise 
To bring delight to each and every customer and 
deliver his / her expression by way of flowers 
To be the number one online website company seeking 
online orders for delivery of flowers, gifts, chocolates 
and other assorted items across India. 
• Flowers are the most beautiful creation of God and they come in all vibrant beautiful colors – they 
have been an integral part of expression for all human beings. Be it love, happiness, joy, respect, 
faith, grief, condolences and mourning all these expressions have been very well conveyed 
humanly and beautifully through flowers. Our aim is to tap this potential market through a 
structured approach. 
• Based out of Baroda, Gujarat; we are a team with variety of experience and exposure in to IT & 
Financial Services domain
How we do it? 
• is an online portal for potential subscribers and Internet surfers to send 
personal expressions to their friends, relatives and loved ones; sitting conveniently in front of a 
computer OR laptop OR smart phone OR tablet OR a phablet 
• Deliver by taking Online / Offline Orders for flowers and other assorted gifts and items as the 
requirement may be in the best possible optimum delivery schedule 
• How? 
– We take offline orders for delivery of flowers on various event dates as per the client requirement. Pre Scheduled delivery of 
flowers to patrons, clients, distributors, customers, can also be managed for the clients. 
– We provide user id and password for clients to track the complete MIS about delivery of flowers, addition, deletion, editing of 
their requirements. 
– Clients will be receiving SMS and Email intimation and confirmations for pre and post delivery of flowers. 
– Additional gifting ideas can be availed on specific request. We assure prompt and timely delivery thru our partner and florist 
network across locations. 
– Complete floral arrangements for events and occasions. Event based delivery of flowers for corporate events / functions. 
• USP and Priority Focus: Corporate Client Network across all major cities
Who we are… 
Viral Chaudhary - Managing Partner 
Viral has been nurturing this idea since last 2 years and its his vision that this venture is taking shape. He has 
done his MBA (Marketing) from B K School of Management, Ahmedabad. Has experience of 12 years in 
managing Business Development encompassing Sales, Marketing, Client Relationship Management and Team 
Management. He has worked with Reliance Capital, Kotak Mahindra Bank and IDBI Bank. 
Responsibility: Look after overall delivery of business operations across all functions of Marketing, Business 
Development, Network Tie Ups, IT Setup, Customer Care and Client Acquisitions. 
Ravindran Nambiar - Managing Partner 
Innovative Professional with hands on exposure & experience in Sales & Marketing, Business Development, 
Recruitment & Manpower across sectors. Has more than 10+ years of corporate experience in Sales, Marketing, 
Business Development, Channel Management, Relationship Acquisition, Relationship Management, Strategic Tie 
Ups, and Team Management across majors like TATA AIG, Kotak Life, Reliance Life and Emirates Bank. 
Responsibility: Overall Business strategy, Marketing, Network Tie Ups, Client Acquisition & Business Development 
Veenit Bannatwala - Managing Partner 
Post Graduate in e-Commerce from SEMCOM, Anand 8+ years of hands on exposure & experience in Sales & 
Marketing and Business Development. In the past has been associated with Aviva Life Insurance, Kotak Life 
Insurance, Bajaj Life Insurance. 
Responsibility: Day to day operations and Internet Support.
Where we are and where we want to be… 
Current Network 
Mumbai 
Delhi & NCR 
Bangalore 
Chennai 
Pune 
Kolkata 
Baroda 
Gurgaon 
Hyderabad 
Cochin 
Jaipur 
Planned Network (3 Years) 
India 
Australia 
UAE 
UK&E 
Americas 
Head Office 
Entire 
Gujarat
THANK YOU!
Individual Orders 
Customer intimated for the occasion 
24 hours prior to the event 
Server / Customer 
Database 
Customer queried if he / she 
would want to send flowers / 
gifts / cake 
Customer logs in 
and places order 
Customer sent confirmation on 
Delivery at the required 
address and time 
delivery receipt 
Database 
updated 
1 
2 
3 
4 
5 
5
Customer sent confirmation on 
Florist 
Management 
Individual Orders – Behind the Scene! 
Customer intimated for the occasion 
24 hours prior to the event 
Server / Customer 
Database 
Customer queried if he / she 
would want to send flowers / 
gifts / cake 
Customer logs in 
and places order 
Delivery at the required 
address and time 
delivery receipt 
Database 
updated 
1 
2 
3 
4 
5 
Website / Mobile 
Application 
maintenance and 
Database servicing 
Management 
Payment 
Gateway 
Management
Corporate Orders 
Business HR intimated for the 
occasion 24 hours prior to the event 
Server / Customer 
Database 
Delivered to employee at the 
office address before office 
business hours 
HR logs in and 
updates database 
Business HR sent confirmation 
on delivery receipt 
Database 
updated 
2 
3 
1 
4 
5
Corporate Orders – Behind the Scene! 
Business HR intimated for the 
occasion 24 hours prior to the event 
Server / Customer 
Database 
Delivered to employee at the 
office address before office 
business hours 
Website / Mobile 
HR logs in and 
updates database 
Business HR sent confirmation 
on delivery receipt 
Database 
updated 
2 
3 
1 
4 
5 
Florist 
Management 
Application 
maintenance and 
servicing 
Database 
Management 
Payment 
Gateway 
Management 
Corporate 
Account 
Management

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Corporate overview phoolwool

  • 2. Online Retail Business in India – An Overview • Exponentially growing Internet based Retailers • Key Facts – Online retail revenues surging from around INR 1,500 crore in 2007-08 to an estimated INR 13,900 crore in 2012-13 – a compounded annual growth rate of 56 per cent: to become INR 50,000 crore industry by 2016 – CRISIL – Online retailing — both direct and through marketplaces — is estimated to grow at a whopping 50- 55 per cent annually for the next three years – Research house – The already habitual and compelling social networking sites like Facebook, Twitter, and LinkedIn have clinched on to the increasing share of an individual surfers Internet time. – Travel business dominates with about two-thirds share, however the equation is changing fast enough to pose a threat to brick-and-mortar retailers — not just of books, music and electronics, but also apparel and grocery
  • 3. About Us • is an initiative by VRV Enterprise To bring delight to each and every customer and deliver his / her expression by way of flowers To be the number one online website company seeking online orders for delivery of flowers, gifts, chocolates and other assorted items across India. • Flowers are the most beautiful creation of God and they come in all vibrant beautiful colors – they have been an integral part of expression for all human beings. Be it love, happiness, joy, respect, faith, grief, condolences and mourning all these expressions have been very well conveyed humanly and beautifully through flowers. Our aim is to tap this potential market through a structured approach. • Based out of Baroda, Gujarat; we are a team with variety of experience and exposure in to IT & Financial Services domain
  • 4. How we do it? • is an online portal for potential subscribers and Internet surfers to send personal expressions to their friends, relatives and loved ones; sitting conveniently in front of a computer OR laptop OR smart phone OR tablet OR a phablet • Deliver by taking Online / Offline Orders for flowers and other assorted gifts and items as the requirement may be in the best possible optimum delivery schedule • How? – We take offline orders for delivery of flowers on various event dates as per the client requirement. Pre Scheduled delivery of flowers to patrons, clients, distributors, customers, can also be managed for the clients. – We provide user id and password for clients to track the complete MIS about delivery of flowers, addition, deletion, editing of their requirements. – Clients will be receiving SMS and Email intimation and confirmations for pre and post delivery of flowers. – Additional gifting ideas can be availed on specific request. We assure prompt and timely delivery thru our partner and florist network across locations. – Complete floral arrangements for events and occasions. Event based delivery of flowers for corporate events / functions. • USP and Priority Focus: Corporate Client Network across all major cities
  • 5. Who we are… Viral Chaudhary - Managing Partner Viral has been nurturing this idea since last 2 years and its his vision that this venture is taking shape. He has done his MBA (Marketing) from B K School of Management, Ahmedabad. Has experience of 12 years in managing Business Development encompassing Sales, Marketing, Client Relationship Management and Team Management. He has worked with Reliance Capital, Kotak Mahindra Bank and IDBI Bank. Responsibility: Look after overall delivery of business operations across all functions of Marketing, Business Development, Network Tie Ups, IT Setup, Customer Care and Client Acquisitions. Ravindran Nambiar - Managing Partner Innovative Professional with hands on exposure & experience in Sales & Marketing, Business Development, Recruitment & Manpower across sectors. Has more than 10+ years of corporate experience in Sales, Marketing, Business Development, Channel Management, Relationship Acquisition, Relationship Management, Strategic Tie Ups, and Team Management across majors like TATA AIG, Kotak Life, Reliance Life and Emirates Bank. Responsibility: Overall Business strategy, Marketing, Network Tie Ups, Client Acquisition & Business Development Veenit Bannatwala - Managing Partner Post Graduate in e-Commerce from SEMCOM, Anand 8+ years of hands on exposure & experience in Sales & Marketing and Business Development. In the past has been associated with Aviva Life Insurance, Kotak Life Insurance, Bajaj Life Insurance. Responsibility: Day to day operations and Internet Support.
  • 6. Where we are and where we want to be… Current Network Mumbai Delhi & NCR Bangalore Chennai Pune Kolkata Baroda Gurgaon Hyderabad Cochin Jaipur Planned Network (3 Years) India Australia UAE UK&E Americas Head Office Entire Gujarat
  • 8. Individual Orders Customer intimated for the occasion 24 hours prior to the event Server / Customer Database Customer queried if he / she would want to send flowers / gifts / cake Customer logs in and places order Customer sent confirmation on Delivery at the required address and time delivery receipt Database updated 1 2 3 4 5 5
  • 9. Customer sent confirmation on Florist Management Individual Orders – Behind the Scene! Customer intimated for the occasion 24 hours prior to the event Server / Customer Database Customer queried if he / she would want to send flowers / gifts / cake Customer logs in and places order Delivery at the required address and time delivery receipt Database updated 1 2 3 4 5 Website / Mobile Application maintenance and Database servicing Management Payment Gateway Management
  • 10. Corporate Orders Business HR intimated for the occasion 24 hours prior to the event Server / Customer Database Delivered to employee at the office address before office business hours HR logs in and updates database Business HR sent confirmation on delivery receipt Database updated 2 3 1 4 5
  • 11. Corporate Orders – Behind the Scene! Business HR intimated for the occasion 24 hours prior to the event Server / Customer Database Delivered to employee at the office address before office business hours Website / Mobile HR logs in and updates database Business HR sent confirmation on delivery receipt Database updated 2 3 1 4 5 Florist Management Application maintenance and servicing Database Management Payment Gateway Management Corporate Account Management