2. Online Retail Business in India – An Overview
• Exponentially growing Internet based Retailers • Key Facts
– Online retail revenues surging from around INR 1,500
crore in 2007-08 to an estimated INR 13,900 crore in
2012-13 – a compounded annual growth rate of 56 per
cent: to become INR 50,000 crore industry by 2016
– CRISIL
– Online retailing — both direct and through
marketplaces — is estimated to grow at a whopping 50-
55 per cent annually for the next three years
– Research house
– The already habitual and compelling social networking
sites like Facebook, Twitter, and LinkedIn have clinched
on to the increasing share of an individual surfers
Internet time.
– Travel business dominates with about two-thirds share,
however the equation is changing fast enough to pose a
threat to brick-and-mortar retailers — not just of books,
music and electronics, but also apparel and grocery
3. About Us
• is an initiative by VRV Enterprise
To bring delight to each and every customer and
deliver his / her expression by way of flowers
To be the number one online website company seeking
online orders for delivery of flowers, gifts, chocolates
and other assorted items across India.
• Flowers are the most beautiful creation of God and they come in all vibrant beautiful colors – they
have been an integral part of expression for all human beings. Be it love, happiness, joy, respect,
faith, grief, condolences and mourning all these expressions have been very well conveyed
humanly and beautifully through flowers. Our aim is to tap this potential market through a
structured approach.
• Based out of Baroda, Gujarat; we are a team with variety of experience and exposure in to IT &
Financial Services domain
4. How we do it?
• is an online portal for potential subscribers and Internet surfers to send
personal expressions to their friends, relatives and loved ones; sitting conveniently in front of a
computer OR laptop OR smart phone OR tablet OR a phablet
• Deliver by taking Online / Offline Orders for flowers and other assorted gifts and items as the
requirement may be in the best possible optimum delivery schedule
• How?
– We take offline orders for delivery of flowers on various event dates as per the client requirement. Pre Scheduled delivery of
flowers to patrons, clients, distributors, customers, can also be managed for the clients.
– We provide user id and password for clients to track the complete MIS about delivery of flowers, addition, deletion, editing of
their requirements.
– Clients will be receiving SMS and Email intimation and confirmations for pre and post delivery of flowers.
– Additional gifting ideas can be availed on specific request. We assure prompt and timely delivery thru our partner and florist
network across locations.
– Complete floral arrangements for events and occasions. Event based delivery of flowers for corporate events / functions.
• USP and Priority Focus: Corporate Client Network across all major cities
5. Who we are…
Viral Chaudhary - Managing Partner
Viral has been nurturing this idea since last 2 years and its his vision that this venture is taking shape. He has
done his MBA (Marketing) from B K School of Management, Ahmedabad. Has experience of 12 years in
managing Business Development encompassing Sales, Marketing, Client Relationship Management and Team
Management. He has worked with Reliance Capital, Kotak Mahindra Bank and IDBI Bank.
Responsibility: Look after overall delivery of business operations across all functions of Marketing, Business
Development, Network Tie Ups, IT Setup, Customer Care and Client Acquisitions.
Ravindran Nambiar - Managing Partner
Innovative Professional with hands on exposure & experience in Sales & Marketing, Business Development,
Recruitment & Manpower across sectors. Has more than 10+ years of corporate experience in Sales, Marketing,
Business Development, Channel Management, Relationship Acquisition, Relationship Management, Strategic Tie
Ups, and Team Management across majors like TATA AIG, Kotak Life, Reliance Life and Emirates Bank.
Responsibility: Overall Business strategy, Marketing, Network Tie Ups, Client Acquisition & Business Development
Veenit Bannatwala - Managing Partner
Post Graduate in e-Commerce from SEMCOM, Anand 8+ years of hands on exposure & experience in Sales &
Marketing and Business Development. In the past has been associated with Aviva Life Insurance, Kotak Life
Insurance, Bajaj Life Insurance.
Responsibility: Day to day operations and Internet Support.
6. Where we are and where we want to be…
Current Network
Mumbai
Delhi & NCR
Bangalore
Chennai
Pune
Kolkata
Baroda
Gurgaon
Hyderabad
Cochin
Jaipur
Planned Network (3 Years)
India
Australia
UAE
UK&E
Americas
Head Office
Entire
Gujarat
8. Individual Orders
Customer intimated for the occasion
24 hours prior to the event
Server / Customer
Database
Customer queried if he / she
would want to send flowers /
gifts / cake
Customer logs in
and places order
Customer sent confirmation on
Delivery at the required
address and time
delivery receipt
Database
updated
1
2
3
4
5
5
9. Customer sent confirmation on
Florist
Management
Individual Orders – Behind the Scene!
Customer intimated for the occasion
24 hours prior to the event
Server / Customer
Database
Customer queried if he / she
would want to send flowers /
gifts / cake
Customer logs in
and places order
Delivery at the required
address and time
delivery receipt
Database
updated
1
2
3
4
5
Website / Mobile
Application
maintenance and
Database servicing
Management
Payment
Gateway
Management
10. Corporate Orders
Business HR intimated for the
occasion 24 hours prior to the event
Server / Customer
Database
Delivered to employee at the
office address before office
business hours
HR logs in and
updates database
Business HR sent confirmation
on delivery receipt
Database
updated
2
3
1
4
5
11. Corporate Orders – Behind the Scene!
Business HR intimated for the
occasion 24 hours prior to the event
Server / Customer
Database
Delivered to employee at the
office address before office
business hours
Website / Mobile
HR logs in and
updates database
Business HR sent confirmation
on delivery receipt
Database
updated
2
3
1
4
5
Florist
Management
Application
maintenance and
servicing
Database
Management
Payment
Gateway
Management
Corporate
Account
Management