KickA** Marketing
Strategies
for Web Designers
& Hosts
An Overview of the
Indian Market
Internet in India
 164,000,000+ Internet Users
 75,000,000+ if You Apply comScore’s Methodology
 200,000,000+ in 2014
...
Domains & Hosting
in India
 4,000,000+ Domains
 2,500,000+ Domains Hosted
 6,000,000 Domains in 2015
 3,750,000 Domain...
Web Designers &
Hosts in India
 70,000+ Designers
 400 Startups Every Month
The „Address-able‟
Market in India…
 40,000,000+ SMEs
 2,000,000+ Doctors, Lawyers & CAs
…Being Addressed

Web Host
Customers

Registrar / Host

Web Designer
Did I Mention You have
42,000,000
Address-able Entities?
And We Haven't Even
Considered These Guys…
The Buy Flow
Suggests They Will
Always Buy from You
Unless Somebody Else
Gets to them First!
So, You Need
To Act Fast
Coming To The
KickA** Marketing
Strategies…
What’s So KickA**
About It?
Well, You!
The KickA** You!
 You Speak the Customer‟s Language
 You are in the Proximity of the Customer
 Customers want Websites ...
Marketing’s
2 Sacrosanct Goals
Increase Users

Increase Revenue
from Users
KickA** Ways to
Increase Users
Look at
Specific Verticals
Focus on
Specific Verticals
 Become a Specialist for Doctors,
Lawyers, Wine Shops, etc
 Focus on a Specific City/Cities/...
Targeting Specific
Verticals can help you:
 Increase Focus
 Understand Your Target Group
 Create A Distinct Proposition...
FACT

Resellers That Target
Specific Verticals Have A
Higher Conversion
Rate by Over 15%
Provide a Greater
Amount of
Products & Services
Your Checklist






Obviously A Website
The Domain & Hosting Package
Better Email - Enterprise Versions
VPSs & Dedic...
FACT

89% Of Consumers
& SME’s Buy Their
Online Needs from
One Provider
Online
Marketing
Online Marketing
Concerns
 You Probably Might Already Be Focusing
on SEO, SEM, SMM etc.
 A Lot of Clutter Exists
 All L...
So, What Can
Be Done?
 Again, Focus on Verticals
 SEO, SEM, SMM Targeted Towards Doctors
For Medical Searches & Browsing...
FACT

Location Based /
Targetted SEO & SEM
Efforts Have Proven 10x
More Effective than
Generic Keywords
Other
Promotional
Efforts
Have You Also
Considered:
 Direct Marketing To Verticals
 A Feet-On-Street Model
Direct Marketing
 Tried Targeting All The Dentists in Delhi?
 Tried Giving Them A 'Concentrated Value
Proposition'?
 Tr...
FACT

At least 4 Clients I Know
Have, And They Now
Each Have Over 100
Paying Customers in 4
months!
Feet on
Street
 A Sales Force Going Door-To-Door
 Selling An Online Presence
 And Literally Creating A Market Than Just...
FACT
A Recent Survey Clearly
Stated That More Than 50% Of
SMEs (in Nashik, Pune &
Mumbai) Want An Online
Presence, But Jus...
Payment Methods
Make A Huge Difference
Are You Offering
All of These?
 Cheques
 Cash on Delivery
 Net Banking

 GharPay
 Paypal
 Credit & Debit Cards
FACT
Credit Card Transactions have risen by a
CAGR of 19% last year

India is in the top 3 fastest growing
countries in mo...
So, You
Have Users Now!
KickA** Ways to
Increase the Average
Revenue of Every
User
The Theme For
Getting New Users
Was – Targeting
Verticals
The Theme For
Increasing Revenue
From Every User –
Stay Engaged
Create An
Account
Management
Team
Account Managers
Can Do a Lot
 Continously Discuss the Performance of the
Customer’s Online Presence
 Understand the Cus...
FACT
ResellerClub Considers It's
Account Management Team
As Its Most Valuable
Resource
Provide
True Value
Sharing Vertical
Specific Information
 Provide Newsletters Informing Customers
About Industry Specific News
 Use This In...
FACT
Service Providers have
Established Themselves As
Thought Leaders by
Simply Passing on Quality
Information
Increase Adoption
Of Added Products &
Services
The “Have You Also Tried”
Effect
 You Might Have Customers Who Just Got A Website
 You Have Their Lifetime With You, To ...
FACT
Top Hosting Companies
Make More Than 20% Of
Their Revenue Through
Value Added Products
FACT
As A Designer/Developer, You
Could Literally Double The
Amount Of Revenue You Make
Through These Techniques
Become a
Domain Portfolio
Manager
The Domain Portfolio
Manager
 Learnt This From Conversations With You
 Customers Need To Protect Their Online
Identity
...
FACT
Enterprises And Medium
Sized Business Pay A
Premium Of 500% Of The
Cost Of The Domain Names
Customers Need To
Redesign Or At Least
Need A Mobile Website
Does The Website Designed
Need A Change?
 What was good in 2002, is laughed upon today
 What was good in 2012, is also s...
FACT
The Concept Of Design
Keeps Changing - So
Should Your Customer's
Website
The Most Important Aspect
To Get More Users &
Revenue Out Of Each Of
Them
You &
Your Brand!
Quick Recap
 Target Specific Verticals
 Offer Relevant Products & Services
 Use Online and Direct Marketing with conten...
Thank You
Upcoming SlideShare
Loading in …5
×

Kickass Marketing Strategies for Web Designers and Hosts - Shridhar Luthria, Kickass Marketing Strategies for Web Designers and Hosts - Shridhar Luthria, ResellerClub

861 views

Published on

Kickass Marketing Strategies for Web Designers and Hosts - Shridhar Luthria, ResellerClub

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
861
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
56
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Kickass Marketing Strategies for Web Designers and Hosts - Shridhar Luthria, Kickass Marketing Strategies for Web Designers and Hosts - Shridhar Luthria, ResellerClub

  1. 1. KickA** Marketing Strategies for Web Designers & Hosts
  2. 2. An Overview of the Indian Market
  3. 3. Internet in India  164,000,000+ Internet Users  75,000,000+ if You Apply comScore’s Methodology  200,000,000+ in 2014  3rd Largest Internet Base in the World! (Overtaken Japan)
  4. 4. Domains & Hosting in India  4,000,000+ Domains  2,500,000+ Domains Hosted  6,000,000 Domains in 2015  3,750,000 Domains Hosted in 2015
  5. 5. Web Designers & Hosts in India  70,000+ Designers  400 Startups Every Month
  6. 6. The „Address-able‟ Market in India…  40,000,000+ SMEs  2,000,000+ Doctors, Lawyers & CAs
  7. 7. …Being Addressed Web Host Customers Registrar / Host Web Designer
  8. 8. Did I Mention You have 42,000,000 Address-able Entities?
  9. 9. And We Haven't Even Considered These Guys…
  10. 10. The Buy Flow Suggests They Will Always Buy from You
  11. 11. Unless Somebody Else Gets to them First!
  12. 12. So, You Need To Act Fast
  13. 13. Coming To The KickA** Marketing Strategies…
  14. 14. What’s So KickA** About It?
  15. 15. Well, You!
  16. 16. The KickA** You!  You Speak the Customer‟s Language  You are in the Proximity of the Customer  Customers want Websites - not Domains & Hosting  NOBODY can provide the service that you can
  17. 17. Marketing’s 2 Sacrosanct Goals Increase Users Increase Revenue from Users
  18. 18. KickA** Ways to Increase Users
  19. 19. Look at Specific Verticals
  20. 20. Focus on Specific Verticals  Become a Specialist for Doctors, Lawyers, Wine Shops, etc  Focus on a Specific City/Cities/Area  Offer Tools & Services
  21. 21. Targeting Specific Verticals can help you:  Increase Focus  Understand Your Target Group  Create A Distinct Proposition For Your Market
  22. 22. FACT Resellers That Target Specific Verticals Have A Higher Conversion Rate by Over 15%
  23. 23. Provide a Greater Amount of Products & Services
  24. 24. Your Checklist      Obviously A Website The Domain & Hosting Package Better Email - Enterprise Versions VPSs & Dedicated Servers Other Tools & Services
  25. 25. FACT 89% Of Consumers & SME’s Buy Their Online Needs from One Provider
  26. 26. Online Marketing
  27. 27. Online Marketing Concerns  You Probably Might Already Be Focusing on SEO, SEM, SMM etc.  A Lot of Clutter Exists  All Large Hosting Companies Are Doing The Same Thing  Your Brand Will Probably Be Lost Here
  28. 28. So, What Can Be Done?  Again, Focus on Verticals  SEO, SEM, SMM Targeted Towards Doctors For Medical Searches & Browsing  No Large Provider Focuses On This Till Date  Helps Stand Out From Clutter
  29. 29. FACT Location Based / Targetted SEO & SEM Efforts Have Proven 10x More Effective than Generic Keywords
  30. 30. Other Promotional Efforts
  31. 31. Have You Also Considered:  Direct Marketing To Verticals  A Feet-On-Street Model
  32. 32. Direct Marketing  Tried Targeting All The Dentists in Delhi?  Tried Giving Them A 'Concentrated Value Proposition'?  Tried Giving Them Online Scheduling For Patients?  Tried Giving Them Online Access To Patient Record?  SMS Reminders To Patients For Regular Dental Checks Or Appointments?
  33. 33. FACT At least 4 Clients I Know Have, And They Now Each Have Over 100 Paying Customers in 4 months!
  34. 34. Feet on Street  A Sales Force Going Door-To-Door  Selling An Online Presence  And Literally Creating A Market Than Just Catering To The Needy
  35. 35. FACT A Recent Survey Clearly Stated That More Than 50% Of SMEs (in Nashik, Pune & Mumbai) Want An Online Presence, But Just Dont Know How To Get It
  36. 36. Payment Methods Make A Huge Difference
  37. 37. Are You Offering All of These?  Cheques  Cash on Delivery  Net Banking  GharPay  Paypal  Credit & Debit Cards
  38. 38. FACT Credit Card Transactions have risen by a CAGR of 19% last year India is in the top 3 fastest growing countries in mobile and internet banking CoD is touted to be the best payment method for growth of e-tailing in rural India
  39. 39. So, You Have Users Now!
  40. 40. KickA** Ways to Increase the Average Revenue of Every User
  41. 41. The Theme For Getting New Users Was – Targeting Verticals
  42. 42. The Theme For Increasing Revenue From Every User – Stay Engaged
  43. 43. Create An Account Management Team
  44. 44. Account Managers Can Do a Lot  Continously Discuss the Performance of the Customer’s Online Presence  Understand the Customer's Business  Constantly Suggest Services that Could be Added to the Account  Build a Credible and Reliable Reputation  Ensure Your Customers Never Leave You
  45. 45. FACT ResellerClub Considers It's Account Management Team As Its Most Valuable Resource
  46. 46. Provide True Value
  47. 47. Sharing Vertical Specific Information  Provide Newsletters Informing Customers About Industry Specific News  Use This Information From Time to Time To Cross Sell Other Useful Products
  48. 48. FACT Service Providers have Established Themselves As Thought Leaders by Simply Passing on Quality Information
  49. 49. Increase Adoption Of Added Products & Services
  50. 50. The “Have You Also Tried” Effect  You Might Have Customers Who Just Got A Website  You Have Their Lifetime With You, To Convince Them Of Other Value Added Services  A Photographer Might Want To Setup Hosted Applications To Display His Work  A Call Centre Might Need A VPS Solution For Their CRMs  A Chemist Might Need A Simple Yet Effective Inventory Management System
  51. 51. FACT Top Hosting Companies Make More Than 20% Of Their Revenue Through Value Added Products
  52. 52. FACT As A Designer/Developer, You Could Literally Double The Amount Of Revenue You Make Through These Techniques
  53. 53. Become a Domain Portfolio Manager
  54. 54. The Domain Portfolio Manager  Learnt This From Conversations With You  Customers Need To Protect Their Online Identity  Fear Can Lead Them in to Blocking Domains That Are Similar or Relevant  If Not Fear, Then Ambition For Sure  Have You Capitalized On This?
  55. 55. FACT Enterprises And Medium Sized Business Pay A Premium Of 500% Of The Cost Of The Domain Names
  56. 56. Customers Need To Redesign Or At Least Need A Mobile Website
  57. 57. Does The Website Designed Need A Change?  What was good in 2002, is laughed upon today  What was good in 2012, is also sometimes laughed upon today  Today - Less is More, Responsive Design is Important  Yesterday - None of this Really Existed  Tomorrow - None of this Might Matter
  58. 58. FACT The Concept Of Design Keeps Changing - So Should Your Customer's Website
  59. 59. The Most Important Aspect To Get More Users & Revenue Out Of Each Of Them
  60. 60. You & Your Brand!
  61. 61. Quick Recap  Target Specific Verticals  Offer Relevant Products & Services  Use Online and Direct Marketing with content targetted at Verticals  Get Account Managers to Engage with Clients  Share Good & Relevant Information  Use That To Convert Clients for More Products  Redesign Sites and/or Build Mobile Websites  Be the Brand that You Deserve to Be!
  62. 62. Thank You

×