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1. ##PPC Management
PPC stands for Pay-per-click, Major Search Engine like Google, Yahoo
and Bing allow Businesses and particulars to buy search engine listing.
These listing helps to increase the respective site rank on search engine
result. This is taken as the paid organic results. Example the top search
engine like Google is paid for this every time a user clicks on the list.
There is an auction for these ads. You Bid at some amount, that amount
you will suppose to pay for a click on your ad. This is also referred as
the “Paid result”.
PPC is important for the Digital marketing. It is a way of buying visitors
on your site.
There is also a termed used in this PPC management which is called
“Quality score”. Google calculate the Quality Score of your site on the
basis of its content quality, Relevancy, keywords and PPC ads also.
Quality score is used to examine your CPC which is Cost Per Click .CPC is
the accurate price that you will pay for each click in your PPC Campaign.

2. The high Quality score is the lesser will be CPC. These PPC and CPC is a
part of the Google Ad word.
##Why PPC is important for Business
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