SlideShare a Scribd company logo
1 of 22
TAUCHI – Tampere Unit for Computer-Human Interaction
RESOURCE PERSON:
Rashid Mahmood
Department of English
Okara University
SAPIR
WHORF
HYPOTHEIS
TAUCHI – Tampere Unit for Computer-Human Interaction
SAPIR WHORF HYPOTHEIS
• Sapir (1929) Human beings do
not live in the society alone.
Language of the society
predispose certain choices of
interpretation about how we view
the world.
TAUCHI – Tampere Unit for Computer-Human Interaction
SAPIR WHORF HYPOTHEIS
• Whorf (1941) We dissect nature along
lines laid down by our native
languages. We categorise objects in
the scheme laid by the language and if
we do not subscribe to these
classification we cannot talk or
communicate.
TAUCHI – Tampere Unit for Computer-Human Interaction
SAPIR WHORF HYPOTHEIS
The Sapir-Whorf Hypothesis can be
divided into two basic components
• Linguistic determinism
• Linguistic relativity
TAUCHI – Tampere Unit for Computer-Human Interaction
SAPIR WHORF HYPOTHEIS
• The linguistic relativity hypothesis
states that language structure affect the way
people conceptualize the world for instance in
the Eskimo language, different words are used to
denote different kinds of snow. According to
“Linguistic relativity” a speaker should thus tell
apart different kinds of snow by its physical
feature.
TAUCHI – Tampere Unit for Computer-Human Interaction
The linguistic relativity
• One well-known example Whorf used to
support his theory was the number of words
the Eskimo Language has for ‘snow for
example ‘apun’ snow on the ground ‘qanikca’
hard snow on the qround ‘ etc. Arabic has
many words for different kinds of camels, in
Chinese there is only one term luotuo and in
English there is camel.
TAUCHI – Tampere Unit for Computer-Human Interaction
The linguistic relativity
• Here's an example that you might find amusing. In a
certain part of New Guinea, people live a hand-to-mouth
existence as they always have done. Consequently, they
have no wealth and no reason to count things. Their
language has a word for one and another word for two.
But, that's the extent of their counting system. Today,
because of contact with the outside world, they've had to
adapt their language. They use the word for dog to indicate
the number four (possibly because a dog has four legs). So,
here's how the system works (using English-equivalents):
One = 1 Two = 2 One and two = 3 Dog = 4 Dog and one =
5 Dog and two = 6 Dog and one and two = 7 Dog dog = 8
Dog dog and one = 9 and so on.
TAUCHI – Tampere Unit for Computer-Human Interaction
The linguistic relativity
• The Whorfian perspective is that
translation between one language and
another is at the very least,
problematic, and sometimes
impossible.
• One such example is of the Punjabi
word “joot.”
TAUCHI – Tampere Unit for Computer-Human Interaction
Linguistic determinism
• Linguistic relativity holds that the structure of a language
has an impact on the way that its speakers view the
world. Because we can only really think of the world
through the use of language and words, it seems to make
sense that the structure of our language would have an
impact on how we perceive the world.
• Linguistic determinism does not disagree with this
general idea. Instead, it goes beyond it. Linguistic
determinism argues that the structure of language does
not simply affect our way of looking at the world; it
actually determines how we look at the world.
TAUCHI – Tampere Unit for Computer-Human Interaction
Linguistic determinism
• Popularly known as the Sapir-Whorf hypothesis
or Whorfianism , the principle is often defined to
include two version
• That language determines thought and that
linguistic categories limit and determine
cognitive categories Strong version
• That language categories and usage influence
thought and certain kind of non linguistic
behavior. Weak version
TAUCHI – Tampere Unit for Computer-Human Interaction
Linguistic theories
• Within linguistic theory, two
extreme positions concerning the
relationship between language and
thought are commonly referred to
as 'mould theories’ and 'cloak
theories'
TAUCHI – Tampere Unit for Computer-Human Interaction
Linguistic theories
• Mould theories
Thoughts categories are cast
• Cloak theories
Customary categories of thoughts
of its speaker
TAUCHI – Tampere Unit for Computer-Human Interaction
Mould Theory
• Mould theory :The idea that language moulds
thought rather than simply expressing it.
According to the Sapir-Whorf hypothesis,
content is bound up with linguistic form, and the
use of the medium contributes to shaping the
meaning. In common usage, we often talk of
different verbal formulations ‘meaning the same
thing’, but for those of a Whorfian persuasion,
such as Fish, ‘it is impossible to mean the same
thing in two (or more) different ways’ (at least in
literary contexts).
TAUCHI – Tampere Unit for Computer-Human Interaction
Cloak theory
• Cloak theory :The neoclassical idea of
language as simply the dress of thought, based
on the assumption that the same thought can
be expressed in a variety of ways (linguistic
dualism). Linguistic universalists argue that
we can say whatever we want to say in any
language, and that whatever we say in one
language can always be translated into
another .
TAUCHI – Tampere Unit for Computer-Human Interaction
SAPIR WHORF HYPOTHEIS
• Human beings do not live in the objective world alone, nor alone in
the world of social activity as ordinarily understood, but are very
much at the mercy of the particular language which has become the
medium of expression for their society. It is quite an illusion to
imagine that one adjusts to reality essentially without the use of
language and that language is merely an incidental means of solving
specific problems of communication or reflection. The fact of the
matter is that the 'real world' is to a large extent unconsciously built
upon the language habits of the group. No two languages are ever
sufficiently similar to be considered as representing the same social
reality. The worlds in which different societies live are distinct
worlds, not merely the same world with different labels attached...
We see and hear and otherwise experience very largely as we do
because the language habits of our community predispose certain
choices of interpretation. (Sapir 1958 [1929], p. 69)
TAUCHI – Tampere Unit for Computer-Human Interaction
SAPIR WHORF HYPOTHEIS
• Human beings do not live alone in the
world they need a medium to
communicate their expression of thought.
It is not possible to realities of societies or
world without use of language. A ‘real
world’ is to at large extent unconsciously
built upon the language habit of the group.
No, two languages can express the same
social realities.
TAUCHI – Tampere Unit for Computer-Human Interaction
SAPIR WHORF HYPOTHEIS
• We dissect nature along lines laid down by our native languages.
The categories and types that we isolate from the world of
phenomena we do not find there because they stare every observer in
the face; on the contrary, the world is presented in a kaleidoscopic
flux of impressions which has to be organized by our minds - and
this means largely by the linguistic systems in our minds. We cut
nature up, organize it into concepts, and ascribe significances as we
do, largely because we are parties to an agreement to organize it in
this way - an agreement that holds throughout our speech community
and is codified in the patterns of our language. The agreement is, of
course, an implicit and unstated one, but its terms are absolutely
obligatory; we cannot talk at all except by subscribing to the
organization and classification of data which the agreement decrees.
(Whorf 1940, pp. 213-14; his emphasis)
TAUCHI – Tampere Unit for Computer-Human Interaction
SAPIR WHORF HYPOTHEIS
• The world is organized by our mind
and this means largely by the
linguistics system in our mind.
• According to the article, Whorf
distanced himself from the
behaviorists stance that thinking is
entirely linguistic.
TAUCHI – Tampere Unit for Computer-Human Interaction
Linguistic determinism
• Our thinking is determined by
language. People who speak
different languages perceive
and think about the world quite
differently.
TAUCHI – Tampere Unit for Computer-Human Interaction
Linguistic determinism
• According to the strong version of the
Sapir-Whorf hypothesis, there is no
real translation. The Whorfian
perspective is that translation between
one language and another is at the
very least problematic and sometime
impossible.
TAUCHI – Tampere Unit for Computer-Human Interaction
Linguistic determinism
• It is impossible to learn the
language of a different culture
unless the learner abandons his or
her own mode of thinking and
acquires the thought patterns of
the native speakers of the target
language.
TAUCHI – Tampere Unit for Computer-Human Interaction
SAPIR WHORF HYPOTHEIS
• Moderate Whorfianism differs from determinist in
these ways:
• Patterns of thinking can be influenced rather than
determined,
• Language influences the way we see the world and it is
influenced by that also,
• Any influence should be ascribed to the variety in a
language rather than the language itself (sociolect*),
• Influence can be seen on the social context but not in
purely linguistic form.

More Related Content

What's hot

Sociolinguistics
SociolinguisticsSociolinguistics
Sociolinguistics
rizkihana
 
Deviation and parralelism copy
Deviation and parralelism   copyDeviation and parralelism   copy
Deviation and parralelism copy
Navera Rahman
 
Mutual intelligibility
Mutual intelligibilityMutual intelligibility
Mutual intelligibility
Muslimah Alg
 

What's hot (20)

Saussure
Saussure Saussure
Saussure
 
Sociolinguistics
SociolinguisticsSociolinguistics
Sociolinguistics
 
Stylistics and it’s relation with linguistics and literature
Stylistics and it’s relation with linguistics and literatureStylistics and it’s relation with linguistics and literature
Stylistics and it’s relation with linguistics and literature
 
Product oriented syllabus
Product oriented syllabusProduct oriented syllabus
Product oriented syllabus
 
Sociolinguistics
SociolinguisticsSociolinguistics
Sociolinguistics
 
The London School of Linguistics
The London School of LinguisticsThe London School of Linguistics
The London School of Linguistics
 
Paradigmatic vs syntagmatic relations 2
Paradigmatic vs syntagmatic relations 2Paradigmatic vs syntagmatic relations 2
Paradigmatic vs syntagmatic relations 2
 
Language Shift and Language Maintenance
Language Shift and Language MaintenanceLanguage Shift and Language Maintenance
Language Shift and Language Maintenance
 
Deviation and parralelism copy
Deviation and parralelism   copyDeviation and parralelism   copy
Deviation and parralelism copy
 
Diglossia
DiglossiaDiglossia
Diglossia
 
Language, culture and thought
Language, culture and thoughtLanguage, culture and thought
Language, culture and thought
 
LANGUAGE AND IDENTITY
LANGUAGE AND IDENTITYLANGUAGE AND IDENTITY
LANGUAGE AND IDENTITY
 
Basic notions; language variation and levels
Basic notions;  language variation and levelsBasic notions;  language variation and levels
Basic notions; language variation and levels
 
Mutual intelligibility
Mutual intelligibilityMutual intelligibility
Mutual intelligibility
 
Mentalist and Behaviorist Theory of SLA
Mentalist and Behaviorist Theory of SLAMentalist and Behaviorist Theory of SLA
Mentalist and Behaviorist Theory of SLA
 
Critical Language Awareness
Critical Language AwarenessCritical Language Awareness
Critical Language Awareness
 
Pakistani english
Pakistani englishPakistani english
Pakistani english
 
Chapter 5.sociolinguisitcs
Chapter 5.sociolinguisitcsChapter 5.sociolinguisitcs
Chapter 5.sociolinguisitcs
 
Grammatical based syllabus. Akram Jabar Najim
Grammatical  based syllabus. Akram Jabar NajimGrammatical  based syllabus. Akram Jabar Najim
Grammatical based syllabus. Akram Jabar Najim
 
History of applied linguistic
History of applied linguisticHistory of applied linguistic
History of applied linguistic
 

Similar to Sapir Whorf Hypothesis.ppt

Language & Mind Fredinand de Saussure.ppt
Language & Mind Fredinand de Saussure.pptLanguage & Mind Fredinand de Saussure.ppt
Language & Mind Fredinand de Saussure.ppt
IdonKnow5
 
How Languages WorkAn Introduction to Language and LinguisticsSecond Ed.docx
How Languages WorkAn Introduction to Language and LinguisticsSecond Ed.docxHow Languages WorkAn Introduction to Language and LinguisticsSecond Ed.docx
How Languages WorkAn Introduction to Language and LinguisticsSecond Ed.docx
sandraa52
 
Sapir Whorf hypothesis
Sapir Whorf hypothesisSapir Whorf hypothesis
Sapir Whorf hypothesis
Ahmet Ateş
 
Language & Communication
Language & CommunicationLanguage & Communication
Language & Communication
Xianah Montales
 

Similar to Sapir Whorf Hypothesis.ppt (20)

Linguistics.pptx
Linguistics.pptxLinguistics.pptx
Linguistics.pptx
 
PPT DAYU-1.pptx
PPT DAYU-1.pptxPPT DAYU-1.pptx
PPT DAYU-1.pptx
 
Introduction to Linguistics
Introduction to LinguisticsIntroduction to Linguistics
Introduction to Linguistics
 
3rd material lingua-franca,pidgin,creole
3rd material lingua-franca,pidgin,creole3rd material lingua-franca,pidgin,creole
3rd material lingua-franca,pidgin,creole
 
Language & Mind Fredinand de Saussure.ppt
Language & Mind Fredinand de Saussure.pptLanguage & Mind Fredinand de Saussure.ppt
Language & Mind Fredinand de Saussure.ppt
 
Language & Mind (1).ppt
Language & Mind (1).pptLanguage & Mind (1).ppt
Language & Mind (1).ppt
 
Language and Communication
Language and CommunicationLanguage and Communication
Language and Communication
 
Linguistics
LinguisticsLinguistics
Linguistics
 
PPt Linguistics1
PPt Linguistics1PPt Linguistics1
PPt Linguistics1
 
How Languages WorkAn Introduction to Language and LinguisticsSecond Ed.docx
How Languages WorkAn Introduction to Language and LinguisticsSecond Ed.docxHow Languages WorkAn Introduction to Language and LinguisticsSecond Ed.docx
How Languages WorkAn Introduction to Language and LinguisticsSecond Ed.docx
 
Intro. to Linguistics_2&3 Linguistics and Language
Intro. to Linguistics_2&3 Linguistics and LanguageIntro. to Linguistics_2&3 Linguistics and Language
Intro. to Linguistics_2&3 Linguistics and Language
 
whorfian hypothesis
 whorfian hypothesis whorfian hypothesis
whorfian hypothesis
 
whorfian hypothesis.
whorfian hypothesis.whorfian hypothesis.
whorfian hypothesis.
 
Human languageanimal communication system.pdf
Human languageanimal communication system.pdfHuman languageanimal communication system.pdf
Human languageanimal communication system.pdf
 
Sapir Whorf hypothesis
Sapir Whorf hypothesisSapir Whorf hypothesis
Sapir Whorf hypothesis
 
The theme of diffeences between human language and animal communication system
The theme of diffeences between human language and animal communication systemThe theme of diffeences between human language and animal communication system
The theme of diffeences between human language and animal communication system
 
intro to linguistics.pptx
intro to linguistics.pptxintro to linguistics.pptx
intro to linguistics.pptx
 
Week 3 LIN321
Week 3 LIN321Week 3 LIN321
Week 3 LIN321
 
Introduction to linguistics
Introduction to linguistics   Introduction to linguistics
Introduction to linguistics
 
Language & Communication
Language & CommunicationLanguage & Communication
Language & Communication
 

Recently uploaded

Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
ZurliaSoop
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 

Recently uploaded (20)

Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptx
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptx
 
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxHMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 

Sapir Whorf Hypothesis.ppt

  • 1. TAUCHI – Tampere Unit for Computer-Human Interaction RESOURCE PERSON: Rashid Mahmood Department of English Okara University SAPIR WHORF HYPOTHEIS
  • 2. TAUCHI – Tampere Unit for Computer-Human Interaction SAPIR WHORF HYPOTHEIS • Sapir (1929) Human beings do not live in the society alone. Language of the society predispose certain choices of interpretation about how we view the world.
  • 3. TAUCHI – Tampere Unit for Computer-Human Interaction SAPIR WHORF HYPOTHEIS • Whorf (1941) We dissect nature along lines laid down by our native languages. We categorise objects in the scheme laid by the language and if we do not subscribe to these classification we cannot talk or communicate.
  • 4. TAUCHI – Tampere Unit for Computer-Human Interaction SAPIR WHORF HYPOTHEIS The Sapir-Whorf Hypothesis can be divided into two basic components • Linguistic determinism • Linguistic relativity
  • 5. TAUCHI – Tampere Unit for Computer-Human Interaction SAPIR WHORF HYPOTHEIS • The linguistic relativity hypothesis states that language structure affect the way people conceptualize the world for instance in the Eskimo language, different words are used to denote different kinds of snow. According to “Linguistic relativity” a speaker should thus tell apart different kinds of snow by its physical feature.
  • 6. TAUCHI – Tampere Unit for Computer-Human Interaction The linguistic relativity • One well-known example Whorf used to support his theory was the number of words the Eskimo Language has for ‘snow for example ‘apun’ snow on the ground ‘qanikca’ hard snow on the qround ‘ etc. Arabic has many words for different kinds of camels, in Chinese there is only one term luotuo and in English there is camel.
  • 7. TAUCHI – Tampere Unit for Computer-Human Interaction The linguistic relativity • Here's an example that you might find amusing. In a certain part of New Guinea, people live a hand-to-mouth existence as they always have done. Consequently, they have no wealth and no reason to count things. Their language has a word for one and another word for two. But, that's the extent of their counting system. Today, because of contact with the outside world, they've had to adapt their language. They use the word for dog to indicate the number four (possibly because a dog has four legs). So, here's how the system works (using English-equivalents): One = 1 Two = 2 One and two = 3 Dog = 4 Dog and one = 5 Dog and two = 6 Dog and one and two = 7 Dog dog = 8 Dog dog and one = 9 and so on.
  • 8. TAUCHI – Tampere Unit for Computer-Human Interaction The linguistic relativity • The Whorfian perspective is that translation between one language and another is at the very least, problematic, and sometimes impossible. • One such example is of the Punjabi word “joot.”
  • 9. TAUCHI – Tampere Unit for Computer-Human Interaction Linguistic determinism • Linguistic relativity holds that the structure of a language has an impact on the way that its speakers view the world. Because we can only really think of the world through the use of language and words, it seems to make sense that the structure of our language would have an impact on how we perceive the world. • Linguistic determinism does not disagree with this general idea. Instead, it goes beyond it. Linguistic determinism argues that the structure of language does not simply affect our way of looking at the world; it actually determines how we look at the world.
  • 10. TAUCHI – Tampere Unit for Computer-Human Interaction Linguistic determinism • Popularly known as the Sapir-Whorf hypothesis or Whorfianism , the principle is often defined to include two version • That language determines thought and that linguistic categories limit and determine cognitive categories Strong version • That language categories and usage influence thought and certain kind of non linguistic behavior. Weak version
  • 11. TAUCHI – Tampere Unit for Computer-Human Interaction Linguistic theories • Within linguistic theory, two extreme positions concerning the relationship between language and thought are commonly referred to as 'mould theories’ and 'cloak theories'
  • 12. TAUCHI – Tampere Unit for Computer-Human Interaction Linguistic theories • Mould theories Thoughts categories are cast • Cloak theories Customary categories of thoughts of its speaker
  • 13. TAUCHI – Tampere Unit for Computer-Human Interaction Mould Theory • Mould theory :The idea that language moulds thought rather than simply expressing it. According to the Sapir-Whorf hypothesis, content is bound up with linguistic form, and the use of the medium contributes to shaping the meaning. In common usage, we often talk of different verbal formulations ‘meaning the same thing’, but for those of a Whorfian persuasion, such as Fish, ‘it is impossible to mean the same thing in two (or more) different ways’ (at least in literary contexts).
  • 14. TAUCHI – Tampere Unit for Computer-Human Interaction Cloak theory • Cloak theory :The neoclassical idea of language as simply the dress of thought, based on the assumption that the same thought can be expressed in a variety of ways (linguistic dualism). Linguistic universalists argue that we can say whatever we want to say in any language, and that whatever we say in one language can always be translated into another .
  • 15. TAUCHI – Tampere Unit for Computer-Human Interaction SAPIR WHORF HYPOTHEIS • Human beings do not live in the objective world alone, nor alone in the world of social activity as ordinarily understood, but are very much at the mercy of the particular language which has become the medium of expression for their society. It is quite an illusion to imagine that one adjusts to reality essentially without the use of language and that language is merely an incidental means of solving specific problems of communication or reflection. The fact of the matter is that the 'real world' is to a large extent unconsciously built upon the language habits of the group. No two languages are ever sufficiently similar to be considered as representing the same social reality. The worlds in which different societies live are distinct worlds, not merely the same world with different labels attached... We see and hear and otherwise experience very largely as we do because the language habits of our community predispose certain choices of interpretation. (Sapir 1958 [1929], p. 69)
  • 16. TAUCHI – Tampere Unit for Computer-Human Interaction SAPIR WHORF HYPOTHEIS • Human beings do not live alone in the world they need a medium to communicate their expression of thought. It is not possible to realities of societies or world without use of language. A ‘real world’ is to at large extent unconsciously built upon the language habit of the group. No, two languages can express the same social realities.
  • 17. TAUCHI – Tampere Unit for Computer-Human Interaction SAPIR WHORF HYPOTHEIS • We dissect nature along lines laid down by our native languages. The categories and types that we isolate from the world of phenomena we do not find there because they stare every observer in the face; on the contrary, the world is presented in a kaleidoscopic flux of impressions which has to be organized by our minds - and this means largely by the linguistic systems in our minds. We cut nature up, organize it into concepts, and ascribe significances as we do, largely because we are parties to an agreement to organize it in this way - an agreement that holds throughout our speech community and is codified in the patterns of our language. The agreement is, of course, an implicit and unstated one, but its terms are absolutely obligatory; we cannot talk at all except by subscribing to the organization and classification of data which the agreement decrees. (Whorf 1940, pp. 213-14; his emphasis)
  • 18. TAUCHI – Tampere Unit for Computer-Human Interaction SAPIR WHORF HYPOTHEIS • The world is organized by our mind and this means largely by the linguistics system in our mind. • According to the article, Whorf distanced himself from the behaviorists stance that thinking is entirely linguistic.
  • 19. TAUCHI – Tampere Unit for Computer-Human Interaction Linguistic determinism • Our thinking is determined by language. People who speak different languages perceive and think about the world quite differently.
  • 20. TAUCHI – Tampere Unit for Computer-Human Interaction Linguistic determinism • According to the strong version of the Sapir-Whorf hypothesis, there is no real translation. The Whorfian perspective is that translation between one language and another is at the very least problematic and sometime impossible.
  • 21. TAUCHI – Tampere Unit for Computer-Human Interaction Linguistic determinism • It is impossible to learn the language of a different culture unless the learner abandons his or her own mode of thinking and acquires the thought patterns of the native speakers of the target language.
  • 22. TAUCHI – Tampere Unit for Computer-Human Interaction SAPIR WHORF HYPOTHEIS • Moderate Whorfianism differs from determinist in these ways: • Patterns of thinking can be influenced rather than determined, • Language influences the way we see the world and it is influenced by that also, • Any influence should be ascribed to the variety in a language rather than the language itself (sociolect*), • Influence can be seen on the social context but not in purely linguistic form.