With the advent of many new age Analytics tools, it's becoming more and more important to know how to implement these tools. Tag Management Systems does this with ease and so much of power.

1. Digital Analytics & Tag
Management
- Ram Manohar Bokkisa

2. Digital Analytics & Marketing Tools

3. <-- Digital Analytics Process Cycle -->
Business
Requirements
& Strategy
Tagging and
Measurement
Reporting
and Analysis

4. {{ Tagging and Measurement }}
Generate Code
Snippets (tags)
for Analytics and
Marketing tools
based on the
requirements
Place them at the
required places
on the website
Do a thorough
testing to check
whether the tags
are working or
not

5. What does a tag look like?

6. Global Implementation
{{ Standard Code on all the web pages }}

7. Custom Implementation!!
{{ Code varies for different pages }}

8. Traditional Implementation Methodology
Generate Code
Snippets (tags)
for Analytics and
Marketing tools
based on the
requirements
Tags are given to
the developers and
instructions are
given to them on
which page a tag
has to be placed
Do a thorough
testing to check
whether the tags
are working or not
Developers edit the
website’s source
code and place the
tags on respective
places
If the tags are not
working properly

9. Disadvantages of Traditional Implementation :(
• Developers do not understand the importance of Analytics
• Editing the page source every time takes time
• If the website is complex and requires builds, tagging will take
even more time to get published on the live website
• Risky to edit the website source code, mistakes may lead to down
time

10. Disadvantages of Traditional Implementation :(
• Need to read the implementation manual of every tool you have to
install on the website
• Too much of clutter on the website if your tools increase
• Slower load times due to large chunks of JavaScript
• Redundancy of coding

11. Tag Management System to the rescue :)

12. How Traditional Implementation code looks like?
Source: http://moz.com/blog/what-is-tag-management

13. How Tag Management code looks like?
Source: http://moz.com/blog/what-is-tag-management

14. Advantages of using a TMS
 Only a single piece of code needs to be placed on all the pages of
the website
 Improved page load times
 Deployments doesn’t depend on web development cycles
 Tag Templates makes it easy for marketers to deploy any kind of
tool within a click of button

15. Advantages of using a TMS
 Code is hosted on high speed content delivery networks
 Provides great features that even marketers can do the custom
implementation without knowing much of JavaScript
 Great versioning system allows you to move back and forth
between different versions of your code
 Advanced User management makes your life easier in assigning
appropriate roles to different people accessing the TMS

16. Leading Tag Management tools

17. Traditional Implementation- Jabong.com

18. Tag Management Implementation – Staples.com

19. $$ Return on Investment $$
 Save loads of bandwidth on your web server
 Improve the speed of your website by multifold
 Save the costs you spend on a web developer
 Save the time spent on installing Analytics & Marketing tools
 Marketing team has full control over the tags

20. Questions??

21. Contact Me
Website : www.onlywebanalytics.com
Email : rammanohar.bokkisa@gmail.com
Facebook : www.facebook.com/rammanoharbokkisa
Twitter : www.twitter.com/rambokkisa