1. Doing Good
Purpose+ Internal Research Project
NON-CONFIDENTIAL AND NON-PROPRIETARY, ENTIRELY SHAREABLE
Purpose+, Amstel 95, Amsterdam, The Netherlands

2. Companies where people experience a strong sense of purpose
generally do better than those without...
90% 91% 89%
79%
94%
65%
61%
38%
19%
63%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Over the past
year, my
company has
performed well
financially'
My company has
a dinstinct brand
that stands out
among
competitors'
My company has
a clearly defined
culture and
values/beliefs
system'
My company has
strong employee
satisfaction'
My company has
strong customer
satisfaction'
My company has a strong
sense of purpose'
My company has a weak
sense of purpose'
Source: Deloitte Global Human Capital Trends, 2014

3. ...but executives and employees generally feel the same way: they don’t
do enough to create purposeful impact for their stakeholders
Source: Deloitte, Culture of purpose: a business imperative, 2013 core beliefs and culture survey
68%
35%
66%
32%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Strong/somewhat agree Strong/somewhat disagree/not
sure
Executives
Employees
‘Businesses do not do enough to create a sense of purpose and deliver meaningful impact’, N = 1310

4. We find givers all over our planet...
Source: The Economist – Economist Intelligence Unit, 2015
64%
64%
60%
60%
58%
56%
55%
55%
54%
54%
Myanmar
United States
Canada
Ireland
New Zealand
Australia
Malaysia
United Kingdom
Sri Lanka
Trinidad & Tobago
World Giving* Index, % of population, top-10, 2014
* Giving: people that gave money to charity, gave time to
those in need or helped a stranger in the past month
Number 1 in database

5. ...and kindness can be practiced relatively easily on an individual level
Source: How Positive Emotions Build Physical Health: Perceived Positive Social Connections
Account for the Upward Spiral Between Positive Emotions and Vagal Tone (Kok et al., 2013)
0
2
4
6
8
10
12
14
16
1 2 3 4
Lowest quartile Second lowest quartile
Second highest quartile Highest quartile
Change in positive emotions (x-axis, 1-4) vs change in connections
(colors) in the control group...
0
2
4
6
8
10
12
14
16
1 2 3 4
Lowest quartile Second lowest quartile
Second highest quartile Highest quartile
...and in the intervention group after 6 weeks (1 hour a week
guided practice) of Loving Kindness Meditation training

6. Companies can strive to do good as well, as shown by positive outliers
in the IT and Consumer sectors
Source: Database provided by Information is Beautiful 2015
0 10 20 30 40 50 60 70 80
Google Inc.
Starbucks Corp.
Whole Foods Market
Macy's Inc.
Nordstrom
Intuit Inc.
Walt Disney Co.
Southwest Airlines
Adobe Systems
Kroger Co.
Charles Schwab
NIKE Inc.
Apple Inc.
Exxon Mobil Corp.
News Corporation
Nucor Corp.
Fluor Corp.
Newmont Mining Corp. (Hldg. Co.)
Eaton Corp.
Valero Energy
NRG Energy
Goodrich Corporation
Danaher Corp.
L-3 Communications Holdings
Tyson Foods
Ethical score* of companies assessed on multiple dimensions
IT sector
Consumer sector
Other sector
* Charity donations + Ecological performance + Executive diversity + LGBT policy + Toxic waste
+ Best places to work index + Most admired index + Subsidiaris in tax havens

7. There seem to be specific ‘doing good champions’ in specific
companies
0% 20% 40% 60% 80% 100%
Kroger Co.
Charles Schwab
Harris Corporation
Adobe Systems
Whole Foods Market
Macy's Inc.
Southern Co.
Dow Chemical
Avon Products
Target Corp.
65.00 70.00 75.00 80.00 85.00
International Bus. Machines
Hewlett-Packard
Sprint Nextel Corp.
CA, Inc.
Dell Inc.
Nvidia Corporation
Intel Corp.
Staples Inc.
EMC Corp.
Microsoft Corp.
.0 10.0 20.0 30.0 40.0
Target Corp.
Macy's Inc.
Starbucks Corp.
Coca-Cola Enterprises
Limited Brands Inc.
Principal Financial Group
Aetna Inc.
Avon Products
Allstate Corp.
Charles Schwab
0 50 100 150 200
XL Capital
Hartford Financial Svc.Gp.
Hospira Inc.
Sears Holdings Corporation
Marathon Oil Corp.
Best Buy Co. Inc.
Harris Corporation
Newell Rubbermaid Co.
Motorola Inc. (Motorola
Apache Corp.
Source: Database provided by Information is Beautiful 2015
Number 1 in database
% of profit given to charity... ...the ‘green score’, as assessed by Newsweek (2012)...
...the diversity between executives in the firm... ...and the effective income tax rate.

8. hello@purposeplus.com