1. An
Assignment
on
Business
Strategy
Submitted by:
Name:
ID:
Submitted to:
Date of submission:

2. Contents
Executive Summary: .................................................................................................................. 2
Task 1 ......................................................................................................................................... 3
1.1 EXPLAIN THE ROLE OF STRATEGY, MISSION, VISIONS, OBJECTIVE, GOALS
AND CORE COMPETENCIES OF AUTOGLASS ................................................................. 3
1.2 REVIEW THE VITAL ISSUES INVOLVED IN STRATEGIC PLANNING IN
AUTOGLASS ............................................................................................................................ 4
1.3 EXPLAIN MINIMUM THREE PLANNING TECHNIQUE FOR AUTOGLASS............ 7
Task 2 ......................................................................................................................................... 8
2.1 PRODUCE AN ORGANIZATIONAL AUDIT FOR AUTOGLASS ................................ 9
2.2 CARRY OUT AN ENVIRONMENTAL AUDIT FOR AUTOGLASS USING AT
LEAST TWO APPROACHES ................................................................................................ 10
2.3 EXPLAIN THE SIGNIFICANCE OF STAKEHOLDERS’ ANALYSIS IN RELATION
TO AUTOGLASS ................................................................................................................... 11
Task 3 ....................................................................................................................................... 13
3.1 ANALYZE POSSIBLE ALTERNATIVES STRATEGIES RELATING TO
SUBSTANTIVE GROWTH, LIMITED GROWTH AND RETRENCHMENT.................... 13
3.2 SELECT AN APPROPRIATE FUTURE STRATEGY FOR AUTOGLASS .................. 16
4.1 COMPARE THE ROLES AND RESPONSIBILITIES FOR STRATEGY
IMPLEMENTATION OF AUTOGLASS ............................................................................... 18
4.2 EVALUATE RESOURCE REQUIREMENTS TO IMPLEMENT A NEW STRATEGY
FOR AUTOGLASS ................................................................................................................. 19
4.3 DISCUSS TARGETS AND TIMESCALES FOR ACHIEVEMENT FOR AUTOGLASS
TO MONITOR A GIVEN STRATEGY ................................................................................. 19
Conclusion: .............................................................................................................................. 20
Reference ................................................................................................................................. 21
1

3. Executive Summary:
From the onset of the journey, Autoglass sincerely focuses on the needs and demands of the
customers and emphasizes on the mode of providing services in an efficient and effective
way. Autoglass is renowned as one of the best in providing service in their field of operation.
They are way ahead of other companies in the service industry comparing to the banks and
other service providers.
In the windshield servicing industry Autoglass has become a brand name not only for
satisfying the customers but also for providing the best windshield replacement or repairing
service. During a survey it was estimated that nearly 92% of the Autoglass customers were
satisfied at their service. Autoglass maintains a harmonious, yet professional relationship
between the customers and employees because they believe that if employees are satisfied
working with Autoglass then they will serve the customers more efficiently and with more
care.
Autoglass is currently the market leader in their sphere of the industry and they are growing
in a steady pace. They are now operating with almost 500 branches serving in the Europe.
Based on the given scenario we can imagine that Autoglass is in a strong position in the
windscreen replacement industry and expected to be able to face future challenges in an
efficient and effective manner. This will no doubt turn in the revenue.
2

4. Task 1
1.1 EXPLAIN THE ROLE OF STRATEGY, MISSION, VISIONS,
OBJECTIVE, GOALS AND CORE COMPETENCIES OF AUTOGLASS
Autoglass Company Mission:
Autoglass recognizes customer’s demand and work the way it should be. Autoglass
habitually focuses on what customer’s desire and how they want it. Clientele acceptance is
the foremost aim of the Autoglass business. It tends to provide the best windscreen services
in the locality where it functions. And that is why it is the foremost enterprise in this specific
industry.
Autoglass Company Core Competency:
Core competency defines the core operations of an organization. A core competency is a
concept of theory that specifies the factors that a business sees as central to the way the
company or its employees work (Grant M. R., 2010). It shapes the business missions and
visions of that particular organization (Kotler, P., 2000). In case of Autoglass the core
competency is that they can replace or repair any kind of broken or damaged windshield of
any model, no matter what (Autoglass Company).
Autoglass Company Vision:
Vision of an organization is the future intentions and target that an organizations try to
achieve by defining the missions and setting goals and objectives to accomplish (Kotler, P.,
2000). It’s like foreseeing the future. The vision of The Autoglass Company is to serve the
customers efficiently and provide their customers with the highest level of satisfaction
(Autoglass Company). The vision of serving their customers with integrity and loyalty is
expected to lead them to grow and set the boundaries higher in the industry.
Strategic Intent:
The concept of strategic intent proposes that there's a general outlook on while the enterprise
should to be going instead of a unquestionable affirmation of aide in Nursing foreseen
conclusion and this proposes that there should to be galore of flexibility inside the affirmation
to permit for employees start, cluster help and adaptation in light-weight of changed
attenuating components (Hoffman, K. Douglas, Scott W. Kelley, and Holly M.
3

5. Rotalsky.2009). The strategic intent of Autoglass is to ascertain itself because the market
foremost wholeheartedly. They are doing all the undertakings to stay foremost.
Role of Strategy of Autoglass:
The foremost task in strategic management is often the compilation and dissemination of the
illusion and thus the procedure affirmation. This summarizes, in essence, the comprehending
of a business (Hoffman, K. Douglas, Scott W. Kelley, and Holly M. Rotalsky.2009).
Autoglass has assembled their functions in topic conceiving in an exceedingly approach that
the notions sustain an unquestionable time span centered the execution (Autoglass Company).
Objective and goals of Autoglass:
The foremost goal of Autoglass is to persuade their customer by repairing or restoring broken
windscreen of any vehicle. The aim of Autoglass is to make their enterprise grow and aid the
international clientele (Autoglass Company). They are expanding their enterprise by
victorious the hearts of the customers.
1.2 REVIEW THE VITAL ISSUES INVOLVED IN STRATEGIC
PLANNING IN AUTOGLASS
Autoglass Company can likewise assist their customer’s with two types. So, we can
investigate strategies and apply procedures which are required to be considered. This
marketing device comprises of four distinct trading schemes based on new product
introduction and living goods (Gómez, L, & Ballard, D., 2013).
Autoglass’s Competitive Benefits:
Autoglass is the market foremost contemplating windscreen services and repairmen. And
being the reputed company, it can introduce distinct pieces of merchandise affiliated to the
windscreen service and the clientele would love to try them, as Autoglass is dependable and
well admired. So, for investigating the comparable advantage of the Autoglasscompany, we
can have a gaze on the Ansoff’s Growth Matrix.
4

6. Autoglass is providing services to more than one million customers who are having problems
with their windshields every year. Ansoff’s model of Growth suggests four different sets of
alternatives (Armstrong, G., &Kotler, P., 2006). Based on the scenario and research, we
learned that Autoglass is expanding its market gradually and has the capability to serve more
than they are doing now. So based on the present scenario, Autoglass can serve customers
with their existing products and can also introduce them with new means of services
(Automotive Industry, 2013). These four alternative strategies face different types of risks.
The strategies are:
Market penetration:Market penetration means to go in the affray with products. By
following this scheme Autoglass can surplus its current market segment by trading more of
their goods and appealing more new customers. If it is done extensively, Autoglass might
misplace focus on their major objective.
Product development:By merchandise development we signify either creating new
merchandise or advancing vintage products with new characteristics. Autoglass can introduce
new merchandise to the market that would complement the living goods. But this strategy has
a severe drawback. If the customers failed to understand the new merchandise features, then
it would outcome in mislaying revenue.
Market development:Market development means to advance and keep market place for the
goods of a business. Autoglass is the present market foremost in this windshield fixing
industry. So they can brand Autoglass more extensively and try to catch new customers to
increase its market share.
5

7. Diversification: Autoglass can create a portfolio of products that will divide up the risks and
reduce the chance of revenue loss.
Autoglass also should focus on the geographic position where they should operate and
identify the smallest requirements of the suppliers to get the quality goods and the amount
required. Autoglass Company is in peak of its operating commerce. So they have the options
to boost the development rate in a stable manner by persuading both living as well as
potential customers and boost its market share. Autoglass can set a five years development
scheme design founded on the Ansoff’s Growth form to achieve their target
Definition of Top-Down and Bottom-Up
Informal Planning:Certain as blowing up instant things managers use this approach while
it's conditionally significant to conceive any prescribed structure of close to up with or the
timeline for conceiving isn't ample. Informal planning is that the methods while the
supervisor or foremost of an assembly evolves an inspiration with no one accepted structure
and rigid associations (Grant M.R. 2010). It’s important to alignment short allowance
objectives of the association.
Top Down:A top-down approach is vitally the shattering down of a system to gain insight
into its compositional sub-systems (Grant M. R., 2010). Autoglass is thriving in utilising the
approach in their merchandise development.
Bottom-Up:Autoglass is successful in utilizing this approach to provide the services to the
customers. A bottom-up approach is the piecing simultaneously of designs to give boost to
more convoluted systems, thus making the original designs sub-designs of the emergent
scheme (Grant M. R., 2010).
Behavioral Approach for Autoglass:Autoglass is a growing business in the service
commerce and the service they are providing will not be sufficient for them to hold on to the
location in the market. Autoglass should approach in the Top-Down method in alignment to
capitalize their assets and to handle the affray in the future. They need to reach up with some
expansion for their merchandise and market so that they might a diversified market for the
customers.
6

8. 1.3 EXPLAIN MINIMUM THREE PLANNING TECHNIQUE FOR
AUTOGLASS
In order to grow in the industry, Autoglass can use three techniques, and they are:
1. BCG Growth Share Matrix
a. High Growth and High Market Share (STARS)
This strategy deals with high amount of cash and the management determine
the overall cash flow in business.
The star businesses are prior to become cash cows in the future and
management can harvest from the business venture.
b. Low Growth but High Market Share (CASH COWS)
From the matrix, we can see the product which has low growth but high
market share is the steady business and generates steady revenue.
c. Low Growth and Low Market Share (DOGS)
When the products starts to lose its market share and growth rates decline then
the product falls into dogs category. The organizations should divest from the
business at this moment.
Management should watch over any unnecessary expenses.
d. High Growth but Low Market Share (QUESTION MARKS)
The newly introducedproducts are the member of this category and have the
potential of growth maximization.
The product has also the risk of being a trouble product if any revenue is not
received from it.
7

9. Figure: BCG Matrix
2. Strategic Position & Action Evaluation Matrix (SPACE)
Autoglass can use the SPACE matrix to work out the demand and obligations of the
customers to function and make strategies to elaborate the market for their merchandise
(Armstrong, G., &Kotler, P., 2006). SPACE matrix has four different segments. Each
quadrant interprets the associations position and the course of actions required (Kotler, P.,
2000). As Autoglass is retaining a powerful position in the market, they can use the hardhitting schemes to arrest and disperse their market. It will furthermore help them in
determining the SWOT of the organizations.
3. Profit Impact of Market Strategy (PIMS)
PIMS is a kind of database that presents solid information and clues to support the principles
that are undertaken to gain comparable benefits. The stakeholders are kept in four
classifications so that each stakeholder has their exact privileges and obligations in address of
the making the concepts for the association which will be applied for the betterment of the
association. Autoglass has mapped the stakeholders in the association so that the stakeholders
can present their obligation in consider of the organization’s benefit.
8

10. Task 2
2.1 PRODUCE AN ORGANIZATIONAL AUDIT FOR AUTOGLASS
SWOT Analysis
•Visual Clarity
•Low cost
•Safety
•New Product
•Emerging
economy
Strengths
Opportunities
Weaknesses
Threats
•Promotion
•Advertisement
•Geographic
Location
•Government
Policy
Strengths
Unlike others, Autoglass provides high quality products at low cost.
The safety features in the product are high.
They produce windshields with highest possible visual clarity.
Weaknesses
Autoglass has very poor promotion system.
They hardly advertise their product.
Opportunities
Windshield replacing or repairing is present in emerging economy.
Development of new products creates new opportunities.
9

11. Threats
Operation in unnecessary locations is loss of capital.
Government policies shape the business environment.
2.2 CARRY OUT AN ENVIRONMENTAL AUDIT FOR AUTOGLASS
USING AT LEAST TWO APPROACHES
PESTLE analysis is undertaken to work out the operational scheme of an association. It
furthermore assists to discover the attractiveness of procedure of that company (Armstrong,
G., &Kotler, P., 2006). In alignment to operate in an industry, an association needs to be
accounted for some components (Automotive commerce, 2013). Organizations can maximize
possibilities and minimize risks by carrying out PESTLE analysis.
What is PESTLE analysis?
• Political climate in any country
determines the attractiveness of the
business.
• Government stability is important
because it may affect the future
decisions.
• Organizations need to pay taxes and
taxation policies affect the industry.
Political
• Technology relating the designs.
• Technology of windshield
manufacture.
Technologic
al
• Purchasing capacity of the people
determines cost and level of service
in the industry.
• The need for replacing windshield is
represented by the level of
economical activity
Economical
•Law regarding safety measures is
important.
•Employment and consumer law is
highly emphasized.
• Lifestyle and preferences shapes an
industry.
• The decision to own an automobile
and need to replace windshield
depends on the social norm.
Sociocultural
•Some things are beyond control of
the organizations such as
weather, climate and climate
change.
Environment
Legal
al
Porter’s five forces
10

12. Porter’s five forces analysis helps the management to determine and understand the overall
context of the industry (Kotler, P., 2000).
1. The threat of
new entrants
2. The bargaining
power of
customers
• Economies of Scale: This is generally a low
threat and it measures the scale of economy
in the production.
• Government Policy: Government policy can
limit the entry and exit barrier in an industry.
• Threat of Backward Integration:
Organizations face the risk of backward
integration with the suppliers.
3. The threat of
substitute
products
• Prices: Prices play an important role in any
industry. Buyers may shift from one product
to another just because of price sensitivity.
• Access: Buyers access in the industry is now
a day’s much easier than before.
4. The amount of
bargaining power
suppliers have
• Threat of forward Integration: Organizations
face the risk of forward integration with the
suppliers. With the help suppliers, buyers can
make the same products that are offered by
another company.
5. The intensity of
the competitive
rivalry
• Number of Competitors: Competitor’s
number plays an important role in pricing
strategy.
• Diversity of Rivals: The rivals challenge and
cross each other’s path in making and
implementing strategies.
2.3 EXPLAIN THE SIGNIFICANCE OF STAKEHOLDERS’ ANALYSIS IN
RELATION TO AUTOGLASS
The stakeholders’ grid:
11

13. 1. Promoters: It refers to the stakeholders who influence the strategies and also has high
interest.
2. Latent’s: It refers to the stakeholders who influence strategies but has low interest.
3. Apathetic: It refers to the Stakeholders who has low interest and seldom influences the
strategies.
4. Defenders: It refers to the stakeholders who have low influence in the strategy making but
high interest.
High Influence Low Interest
(Latent’s)
High Influence High Interest
(Promoters)
The stakeholders’
grid
Low Influence Low Interest
(Apathetic)
Low Influence High Interest
(Defenders)
The stakeholders are kept in four classifications so that each stakeholder has their accurate
privileges and obligations in address of the making the notions for the association which will
be directed for the betterment of the association. Autoglass has mapped the stakeholders
central the association in alignment that the stakeholders will gift their obligation in
contemplate of the organization’s profit.
12

14. Task 3
3.1 ANALYZE POSSIBLE ALTERNATIVES STRATEGIES RELATING TO
SUBSTANTIVE GROWTH, LIMITED GROWTH AND RETRENCHMENT
Entry Strategy
Organic Growth:When an enterprise association accomplishes development over its own
enterprise that is as identical because the beginning of the organization, it's renowned as
organic development.
Merger:Merger is that the procedure by two enterprises gets united and turns into one entity
through lawful consolidation. The start of Autoglass was through such amalgamation
Acquisition:This is the method where one specific company buys another entire company
and sets up itself as the owner. In this process 100% or beside 100% ownership has to be
bought.
Strategic Alliance:This approach is actually a concept that resides between the notion of
organic development and amalgamation or acquisition. This is the method where two or more
companies acquiesce upon a number of widespread objectives and share each other’s assets
to rendezvous those objectives.
Licensing: It is the design through that a mother enterprise (licensor) permits another
enterprise (licensee) to use its trademark and deal the merchandise or services on the
groundwork of affirmations on many time spans. The time span adopts the authorizing charge
that desires to be paid to the licensor.
Franchising:For obtaining market share abroad, Autoglass might use this approach by
assigning franchises in distinct positions. It is the method, through which a business profits
from the right to use another company’s trademark, enterprise form, methods where the
franchisor pledges the right to the franchisee.
Substantive Growth
Horizontal Integration:In degree integration an enterprise diversity or comes by yield
facility of affiliated or complementary merchandise (Melody, Y. & Kevin, H., 2000). seldom
it's going to additionally happen that a business buys one amidst its competitors and pattern
13

15. integration. Autoglass would expected pattern such integration by connecting with alternate
output that's affiliated with its house merchandise.
Vertical Integration:In integration a business attachments with the enterprises or partners of
the offer string of connections and in some positions all the partners of the string of additions
comprise underneath one proprietor (Melody, Y. & Kevin, H., 2000). Autoglass would
possibly provide work into integration by connecting with the suppliers and vendors.
Related Diversification: When an enterprise elaborates its enterprise with some
diversification interior the house line of merchandise (Isen, Alice M., 2012). The new
productions rectangle consider alike to the current merchandise.
Unrelated Diversification:It can be unrelated diversification if Autoglass begins selling
home window crystal or attractiveness reflectors. It is the method when a business recruits
into diversification by inserting new goods and services that doesn’t agree with the dwelling
merchandise line (Arazy, O, &Gellatly, I., 2012).
Limited Growth
Market Penetration: It means that penetrating the comparable market by giving comparable
worth against the worth of the competitors. This approach is committed to instantly hit the
competitors by benefiting their customers. It’s typically utilized to accomplish sales
development.
Market Development:It is likely for Autoglass to evolve the market by geographically
expanding the enterprise and coming to the customers. It means aspiring at new customer
segments and appealing the non-buying customers of that segment. It assists to boost the
market share by supplementing new portion of customers.
Product Development: It means that evolving new merchandise that do not exist presently
and so attracting customers to get an allotment of diversity of merchandise or services.
Innovation: It suggests that searching out a solely new would like of the shoppers inside the
market and innovating replacement merchandise or service to rendezvous that require.
14

16. Disinvestment:
Retrenchment:This design is generally utilized so as to slash prices with the aim of altering
into an supplemented financial steady enterprise.A theme utilized by businesses to scale back
the variety or the last dimensions of the procedures of the business.
Turn around:Turnaround may be a method dedicated to enterprise renewal. It utilizes
investigation and progressing to save initiated anguish businesses and comes back them to
economic status. So as to pattern a comeback inside the enterprise associations got to verify
the groundwork of the adversities and supported those adversities they have to pattern up new
methods and measures to trounce those issues.Turnaround management recruits management
rethink, undertaking founded mostly cost accounting, source malfunction determinants
investigation, and SWOT enquiry to work out why the enterprise is lowering short.
Liquidation: When a firm is terminated or bankrupted, its assets rectangle measure noted
and furthermore the improvement buys creditors. Any leftovers are circulated to
shareholders. Liquidating a firm is that the last stage of the firm’s survival. If no alternate
concepts befit the organizations then it should deal its assets then ante up the shareholders
and stakeholders.
Divestment: The method of withdrawal of buying into. Furthermore mentioned to as
divestiture, it's created for either economic or communal goals. Divestment is that the
converse of buying into. It the tactic of dragging out the assets operational and agreements
those to rendezvous the gap within the monetary affairs and so as to liquidate the association
divestment is important for any association.
Porter’s Generic Strategy
Michael Porter explained the general strategies for an organization to operate in the industry.
Companies usethese strategies to gain competitive advantages (Kotler, P., 2000). The
strategies are:
 Overall Cost Leadership
 Differentiation
 Focal Point
15

17. SELECT
AN
•Cost leadership alone
cannot help an
organization to enjoy
profit from the
market.
Differentiation is
necessary to bring in
more profits and
grabbing more
customers
(Armstrong, G., &Kotl
er, P. 2006). The
Autoglass is offering
24/7 customer
services to
differentiate them
from the others.
APPROPRIATE
FUTURE
Focal Point
Differentiation
Overall Cost Leadership
3.2
•Based on the case it
can be inferred that
Autoglass is
following the cost
leadership in the
industry and they
are offering their
services in the
lowest cost possible
(Armstrong, G., &Ko
tler, P. 2006). It is
helpful to attract
more customers
and enter in the
new market.
•To improve business
in the industry
organizations needs
to focus on a specific
objective
(Armstrong, G., &Kotl
er, P., 2006).
Autoglass is focusing
on serving the
customers and
satisfy them for their
money worth.
Autoglass has
become the best
windshield repairing
or replacing service
providers.
STRATEGY
FOR
AUTOGLASS
In alignment to perplex the market segment Autoglass enterprise needs new notions and new
components which can be cooperative for them to flourish the market. So considering future
conceives they can investigate their market need and reach to up with some development of
the new merchandise to diversify their services and arrest a new market segment.
Autoglass is in a mighty place and they might be adept to accelerate with the coalition with
new associations.Autoglass should be following the upright integration conceive to augment
their enterprise. They can accelerate with coalition with automakers to apprehend the new
market segment. Coalition with affiliated associations will endow Autoglass to put more aim
on the customer’s fondness and can evolve new merchandise class to fulfill the cravings of
the customers.
Autoglass should wholeheartedly reassess the response of the customers so that they might
realize what the customers are looking for and to what degree of acceptance customer’s
crave.Only starting new merchandise line and expanding the market will not solely help the
Autoglass enterprise to perplex in the market
The Autoglass is at present have a 92% acceptance rate amidst the customers. Autoglass can
benchmark next 5 quarters to comply with notions they have taken and fulfill the firm
16

18. promise to the customers but with expansion of the enterprise the acceptance rate might
fluctuate and Autoglass need to assemble a timescale for the new goals and elongation of the
new services. Contemplating the place in the enterprise, Autoglass can supply a 5 quarters
conceive that will be ample for Autoglass to contend up with the affray and maintain
coalition with the automakers to perplex the enterprise.
17

19. Task 4
4.1
COMPARE
THE
ROLES
AND
RESPONSIBILITIES
FOR
STRATEGY IMPLEMENTATION OF AUTOGLASS
It is unbelievably necessary to execute the principles inside the association and it will
outcome a decisive significance for the organization’s concerns (Arazy, O, &Gellatly, I.,
2012). The implementation of the principles shows to the principles about chosen locality
unit and earnings earning for the association. Contemplating the tactics policies are began
correctly and experienced to work out if those policies are unit apt or not (Purchase Behavior,
2013). If those principles are failed in recognizing centered gain then it is turned down and
announced as unproductive one. Autoglass need to use in deepness filtering methods of the
principles to grab and retain market share.
Utilizing economical and productive principles all the groups within the association are
joined in the smallest phases of the philosophy and design of activity call which finishes up in
a very well ordered set up and furthermore the diversification or change of the procedures are
feasible (Schultz, H.2006).
Autoglass administration should compute the swapping and sales ways to double-check the
best market share and sales. The sales cluster should to be developed all through a means
which will extend with the affray central the market. Creative advertisements in relevant
localities would likely facilitate an allotment throughout this address. The centre
competencies should to be apparently intensified to attractiveness the shoppers.
In order to attain the targeted market share clear and dependable statements are essential.
Communal visualizations are well required in identifying and inspecting the hypotheses,
bases of the principles and suggest actions (Ivanauskiene, N, &Auruskeviciene, V., 2009).
Managers have to inspire and manipulate the human resources to convey out the schemes that
are undertaken promptly and competently. Coming to the target, accomplishment can end in
employee satisfaction and coherence in enterprise field.
18

20. 4.2 EVALUATE RESOURCE REQUIREMENTS TO IMPLEMENT A
NEW STRATEGY FOR AUTOGLASS
Autoglass has selected its human resources as a foremost main concern and for this cause it
became the best service provider of windscreens.To consider the assets of Autoglass, the
organization desires to select appropriate components and put them in the correct branches to
make accessible their services. Autoglass additionally has fleet pairing which desires man
power additionally and that they square measure careful in relation to their hands (Dessler,
G., 2000).
In considered of materials and time share Autoglass is that the pioneer in the business as a
outcome of their treatment the most productive materials to approve the sturdiness and safety
of the customers and conjointly sustaining time in consigning the service (Autoglass
Company). According to the given situation the Autoglass Company is advised as
economical in case of their assets and effective in term of assessing the assets in order to
produce the most effective and persuading service.Therefore Autoglass spends a lot in
advising and evolving the abilities of the employees (Dessler, G., 2000).
4.3 DISCUSS TARGETS AND TIMESCALES FOR ACHIEVEMENT
FOR AUTOGLASS TO MONITOR A GIVEN STRATEGY
Evaluation of the benchmark outcomes:
Quarter 1
The enterprise should be convey up with the schemes and find out the feasibility
of the designs if the designs would contemplate in the foreseen conclusion. They
can take the response of the customers and find out what else they are looking
for in the windscreen repairing service. There should be every week and
monthly overseeing by the line managers of the divisions.
Quarter 2
During the period Autoglass should review the customer’s feedback and
implement the desired plan to expand the business. The line managers should be
responsible for collecting the feedbacks and acting towards it.
Quarter 3
This is the quarter of accumulating facts and figures and takes research note on
the applied designs. The management should find out the gap between the
anticipated deduction and authentic deduction. The GAP might happen because
of lack of coordination or inefficiency of the employees and line managers
19

21. Quarter 4
Management should organize a training program to fill in the gap. So that the
employees can achieve the organization goal in desired manner.
Quarter 5
In this quarter the organization might accomplish the yearned results founded on
the scheme making and the implementation method. If the management
proceeds incorrect to accomplish the objectives through the strategies, then they
have to start undertakings founded on data like teaching the employees or
providing support to them.
Table: Evaluation of the outcomes
Conclusion:
The merged business of Autoglass is now a trusted name for replacement to those who have
got their windshields broken. For years the company has acquired the satisfaction as well as
believes of the customers because they were able to recognize the need of a clientele they
habitually act according to it. Supplying the best crystal along with the best service has been
the center of their competence in the market which have all the other competitors far behind.
The AutoglassCompany could start needed and productive schemes to keep ahead in the rush.
All these combined efforts have acquired many earnings along with substantial growth for
them. As they are still not persuaded to persuade their customers in better ways, certainly
they are going far ahead in enterprise in the approaching days.
20

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