air decan complet life with kingfisher

2. Transportation in India
Transportation Mode
SEA
ROAD
RAIL
AIR
Aa

3. Indian Railways
 Cheaper
 Reliable
 Large Network
 Fast Moving

4. Need of better transportation
service
 There is monopoly in Indian
railway
 Poor management.
 Too many bottleneck in the Rail
systems.

5. Why LCC needed???
 The world largest democracy India has a
population 1.1 bn
With middle class (income over IDR 90K p.a.
estimated at 300mn in 2005 projected to hit
400mn in 2010.
 15mn people travel via trains daily 7mn people
a day travel by AC. If 5% of this shit to Air travel
result in 40k seat per day

6.  In 2003 Air Deccan came to birth
 This was first Low Cost Carrier of
India
 Cheaper than Railways 2-Tier AC
 More advance than Railway system

7. Retired Pilot
Aware of economic liberalization
 Started business with single Helicopter

8.  Capt. Gopinath founder of Air Deccan
 Common Man’s Airline
 Tag Line “Simply fly”
 Logo

10. Strength:
-High load efficiency
-Expanding operation
in Sri Lanka
Weakness:
-Focus almost exclusively
on South Indian Market
-Lack of funds
-Limited advertisement.
Opportunity:
-International Market
-Expanding tourism
industry
Threats:
-Indigo Airline
-Spicejet and other
LCC
-Fuel price hike

11.  High Aircraft Utilization
Dynamic Pricing
 Cost reduction
Marketing and promotion
Sales and Distribution

12. Demographic factors
 -Large population
 - Fast Growing Middle Class
Economic Factor
 -Purchasing Power Increasing rapidly
 - Increasing Foreign direct investment

13. Political Factors
 - Govt. policy help bring more tourism in India.
 Socio-Culture Factors
 Technological Factors
 -Implementing advanced technology

14.  For acquiring new Aircraft
 25 Jan, 2006 launched IPO
 25% stake in IPO

16. Bargain power
of supplier is
high
Trains
and
luxuries
buses
Vigin,Kingfisher
any many more
airlines..
Bargain power
of buyer is not
so high

17. Merger and Acquisition

18. Merge:
 The Company is now India’s largest private air charter company including Sri
Lanka. In 2003 he launched India's first low-cost airline, Air Deccan at the time of
its 2007 purchase by Kingfisher Airlines, Air Deccan connected sixty nine cities
around India.
 Deccan Charters
Today Captain Gopinath is focusing on Deccan Charters and has
forayed into the Cargo and Express Logistics business.

19. •Value proportion
• It’s equipped with high technology
• First domestic airline who offered
Premium services.

20. Reason For Merging
 This merging leads to win-win situation:
 Kingfisher airline Air Deccan
 - International permit -For Funding
 -Competition with LCC - Competition with
International Player
 - Competition with International Player

21. Re-branding
 Renamed “Simply Deccan”
 New logo
 New tagline “The choice is simple”

22. Decan 360 :
 Deccan Express Logistics will be the first
Indian company to create a hub and spoke
distribution model in the express package
industry in India. It will connect not only the
major metropolitan areas but also the Tier-I
and Tier-II cities to India’s trade network.[Re
named as Deccan Cargo and Express
Logistics Pvt. Ltd.(DCEL) in 2007-2008, has
been ordered to wind up by the Karnataka
High Court in a recent order based on
petitions — one filed by Dubai-based United
Aviation Services (UAS) and another by M/s
Patel Integrated Logistics (PIL) Pvt. Ltd.

24. Future
 Captain Gopinath is planning a new airlines once non-compete
act between Vijay Mallya’ s Kingfisher
Airlines and him ends on 28 January 2013. Many
foreign players have shown interest in his project and
ready to buy 49% stake, under FDI, in his new
venture. He has already applied for the license to
Aviation ministry.

25. Landing time…!!
Thanks 
a l t.
Harshit, Rajat, Rahul & Yash