1. rahul saini
product design
one97 communications limited
@rahulsans

3. what is design?
method of problem
solving

4. part of design
defining the problem,
discovering the user
& his most obvious
interaction

5. designing for mobile

6. think
inside
the
box

7. constraints
screen size, real
estate, awkward input

8. constraints
distracted user

9. what is core idea
focus on the key
feature

10. What are the top 3 things
the user will want to do
with your app
Make sure to make those
3 things the easiest to
find and complete

11. Think it in terms of verbs and list them out:
browse, share, buy, recharge etc.
Group related activities and
those are your UI hints.

12. hello world!
workout the user flow
create user stories based on user personas

13. visualize the layout,
workout a prototype
create quick generic sketches and wireframes
and workout a low fi prototype, start review

14. add visual design
refine your sketches

15. don’t wait to finish and polish
validating your
interface; collect
feedback and build

16. merchandising your app for discoverability
never get a second
change to make a
first impression

17. key elements
branding & collateral

18. what’s in the name
name & logo + app
icon

20. measure customer engagement
what is working and
what’s not

21. what to measure
New user, active
users, retention,
frequency of use,
session length

22. remember
simple is better