1. WEATHER NEWS Sponsorship Opportunity Trax FM serves Doncaster, Bassetlaw and the surrounding area First in its TSA: 34% of commercial hours 78% Housewives profile, 52 % of listeners are Women Programming Format: Hits and Memories Target Audience: Adults 25-54 Weather News is an integral part of a local radio station’s service to its listeners. The customised weather service is compiled by ETA and regularly updated throughout the day to bring the most authoritative and up-to-date weather available to Trax FM listeners. The forecast will also include emergency weather information if necessary, for example up-to-date flood warnings from the Environment Agency. Broadcast every hour, Trax FM Weather News provides valuable information for the whole spectrum of listeners – from early risers such as milkmen and farmers to business people and householders throughout the day, to late night listeners such as taxi drivers. Whatever the occupation Trax FM’s weather is serving the community all day long. As a Sponsor of this key service, you will receive 24 credits a day Mon – Sat and 21 on Sundays (amounting a minimum of 2,145 sponsor credits over 13 weeks). Sponsor the topic at the forefront of everyone’s minds – and gain your brand a place there too!