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Making Events Buzz-worthy: What I've Learned About Social Media

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Five minutes to register for an event, show up on the big day, go to a few talks, drank a free beer (or two), and then head home. That is how it used be. In comes Facebook, Twitter, Instagram, Periscope, Meerkat, Snapchat and the like. Social media and technology has changed and is changing all of that.

Event organisers and sponsors now need to look at creative means to engage attendees and remote audience, and ultimately to get them talking about the event. In this presentation, I talk about my key takeaways from marketing the hell out of the events BRCKTS have worked on, along with observations from case studies of viral campaigns.

Published in: Social Media
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Making Events Buzz-worthy: What I've Learned About Social Media

  1. 1. MAKING EVENTS BUZZ-WORTHY Presented by Rachel Siah Co-founder of BRCKTS @BRCKTSSG rachel@brckts.com
  2. 2. a digital storytelling collective
  3. 3. National Day Parade 2015
  4. 4. What am I not?
  5. 5. What am I not?
  6. 6. what I have learned about social media
  7. 7. it’s not about
  8. 8. “COMMUNITY”
  9. 9. “COMMUNITY” real-time voice Global connectedness
  10. 10. the internet culture: 1-9-90
  11. 11. 1%
  12. 12. 19 9%
  13. 13. 20 90%
  14. 14. 21 1% 9% 90% TIME ACCESS ENTERTAINMENT
  15. 15. social currency: does it make them look good?
  16. 16. 25
  17. 17. 26
  18. 18. conformity: What is everyone else doing?
  19. 19. Triggers: how are they reminded of you?
  20. 20. a digital storytelling collective
  21. 21. 35
  22. 22. emotions: strong emotions = sharing
  23. 23. stories: How can you be part of their story?
  24. 24. 42 master the art of social media engagement |1 Creativity viral marketing
  25. 25. 1. the 1-9-90 rule 2. social currency 3. conformity 4. triggers 5. emotions 6. stories
  26. 26. MAKING EVENTS BUZZ-WORTHY Presented by Rachel Siah Co-founder of BRCKTS @BRCKTSSG rachel@brckts.com

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