Personal Information
Organization / Workplace
Houston, Texas Area United States
Occupation
Director, Marketing Customer Success for CA Technologies
Industry
Technology / Software / Internet
Website
www.rachelmacik.com
About
I am a Marketing Director with two decades of professional experience, currently desiging adoption and renewal prediction using marketing tactics and customer success methodologies.
My favorite position is when I get to be an advocate for end users and customers. Often times they are forgotten in our automated world of demand generation. The user journey is poised and ready to take advantage of the marketing automation ecosystem in place. With the right tactics and content, we can lead customers from "thanks for buying" to "here's how to work with our company...here's how to use your product... here's other folks just like you!" When we do this and do it right, we lead our customers to ...
- Presentations
- Documents
- Infographics
Customer Success Webinar Series: How Automation is revolutionizing Customer Success
Gainsight
•
8 years ago
A Brief History of IT Infrastructure
CA Technologies
•
8 years ago
Welcome Nurture: Campaign Playbook
Gonzalo Mannucci
•
10 years ago
Transforming Customer Experience: From Moments to Journeys
McKinsey on Marketing & Sales
•
10 years ago
Putting Account-Based Marketing To Work In 2015
G3 Communications
•
9 years ago
The Five Essential Truths of the Application Economy
CA Technologies
•
9 years ago
Successful Customer Communications Strategies in 8 Steps and 2 Case Studies
Vivastream
•
10 years ago
Successful Customer Communications Strategies in 8 Steps
Vivastream
•
11 years ago
What The Crap is Next for Social Media?
Eric T. Tung
•
10 years ago
The Future of Selling
Ogilvy
•
13 years ago
You Suck At PowerPoint! by @jessedee
Jesse Desjardins - @jessedee
•
13 years ago