General Awareness for MBA exams covering Business Awareness and Current News. For XAT, IIFT, SNAP, MAT (written / computer adaptive test) and all MBA exams (GD’s and PI’s)

1. TAGLINES
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2. Punchlines / Taglines / Slogans / Bylines. . . they have been called
various names, and when a person starts to develop an interest in
quizzing, or for that matter, gathering knowledge about business
and its various aspects – he starts with the above-mentioned idea.
To be honest, that is where I started. These so-called slogans do
conjure up an image of greatness about the company. In most
cases, it is these slogans that we remember them by. The
association that some of the brands have with their taglines is
legendary. Who can say that after wearing a suit by Raymond, he
hasn’t felt like a complete man?
A large number of brands keep evolving and changing their
taglines more often than most of us change our toothpaste brands.
To avoid any such confusion, I have taken great care in preparing
this list. I went to the website of all the companies mentioned to
see how much effort they are putting in to popularise their
taglines. If the companies choose to only put them in the
newspaper ads they put out and not on the website, I have skipped
them. So don’t be surprised if you don’t see many big companies
like Microsoft missing in the list.
The chapter, however, is still very important if you are planning to
appear for the SNAP or IIFT. More often than not, you can find a
couple of tagline-related questions in those exams. Taglines also
play an important role in business quizzing. Typically, in a quiz by
Derek O’Brien or Pickbrain, you can find one question in the
prelims based on a tagline. As a quizmaster, they, and many others,
like to ask questions which get answered. Trust me on this, no
quizmaster likes seeing 0 on a prelims answer sheet. Taglines help
the quizmaster reach out to the not-so-serious quizzers, and hence
make the show a little more fun, and by extension, a little more
popular. Even in smaller quiz events, like the ones in college fests,
General Awareness for MBA exams by Ravi Handa
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3. you can sometimes find entire rounds dedicated to taglines. So if
you have a fest or an exam coming up – go through the following
pages. You never know what you’re gonna get!
Airlines
Company Slogan
Air India Your Palace in the Sky
American Airlines We know why you fly
British Airways To fly. To serve
Cathay Pacific People. They make an airline.
Delta Airlines Keep Climbing
Emirates Keep Discovering
Go Air Fly Smart
Indigo Ailines Go IndiGo
Jet Airways The Joy of Flying
Kingfisher Fly the Good Times
KLM Journeys of inspiration
Lufthansa There is no better way to fly
Qantas The Spirit of Australia
Spice Jet Flying for Everyone
Thai Airways Smooth as Silk
General Awareness for MBA exams by Ravi Handa
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4. Automobile
Company Slogan
Ashok Leyland Engineering your Tomorrows
Audi Vorsprung durch Technik - Progress through Technology
Bajaj Auto Distinctly Ahead
BMW Sheer Driving Pleasure
Bosch Invented for Life
Bridgestone Your Journey Our Passion
Castrol It's Liquid Engineering
Ford Go Further
Goodyear One Revolution Ahead
Honda The Power of Dreams
Maruti Suzuki Way of Life
Michelin A Better Way Forward
Mitsubishi Drive @ Earth
Opel Wir Leben Autos - We live for Cars
Renault Drive the Change
Skoda Simply Clever
Toyota Quality Revolution
Volkswagen Das Auto - The Car
General Awareness for MBA exams by Ravi Handa
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5. Dot Coms
Company Slogan
About Need Know Accomplish
Bharat Matrimony No. 1 in Matrimony
Ibibo I Build I Bond
Magic Bricks India's No. 1 Property Site
MakeMyTrip Memories Unlimited
Monster Right Jobs. Right Candidates
Naukri India's No. 1 Job Site
Raaga A world of music
Shaadi World's Largest Matrimonial Service
Twitter Yours to Discover
Yatra Creating Happy Travellers
Youtube Broadcast Yourself
General Awareness for MBA exams by Ravi Handa
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6. Electronics
Company Slogan
Akai Creative at Heart
BPL Happier Living Everyday
Electrolux Thinking of you
Epson Exceed your vision
General Electric Imagination at work
Hitachi Inspire the next
LG Life's Good
Olympus Your Vision, Our Future
Onida Designed with you in mind
Panasonic Ideas for life
Philips Sense and simplicity
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7. Energy
Company Slogan
Bharat Petroleum Energising Lives
British Petroleum Beyond Petroleum
Chevron Human Energy
Nurturing Nature. Enabling Life. Empowering
Coal India India
Exxon Mobil Taking on world's toughest energy challenges
GAIL Gas and Beyond
Hindustan
Petroleum Future Full of Energy
Indian Oil The Energy of India
NTPC Transforming Lives
ONGC Making Tomorrow Brighter
Power Grid One Nation. One Grid
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8. Financial Services
Company Slogan
Allahabad Bank A Tradition of Trust
Bank of Baroda India's International Bank
Bank of India Relationship beyond Banking
BNP Paribas The bank for a changing world
Bombay Stock Exchange Experience the New
Dena Bank Trusted Family Bank
Deutsche Bank Passion to Perform
Ernst and Young Quality in everything we do
HSBC The world's local bank
Max New York Life Insurance Khushiyon ki Planning
MCX Trade with Trust
Oriental Bank of Commerce Where every individual is committed
Punjab National Bank The name you can bank upon
State Bank of India Safe Banking with SBI
UCO Bank Honours Your Trust
Union Bank of India Good people to bank with
Vijaya Bank A friend you can bank upon
Central Bank of India Central to you since 1911
Mastercard There are some things money can't buy
General Awareness for MBA exams by Ravi Handa
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9. Healthcare
Company Slogan
Apollo Hospitals Touching Lives
Bayer Science for a better life
Cadilla Pharmaceuticals The Care Continues
Cipla Caring for life
Dr. Reddy's Life Research Hope
Merck Be Well
Sanofi Aventis Because Health Matters
Biocon Delivering Affordable Innovation
Piramal Healthcare Knowledge Action Care
Wockhardt Stay Well. Do More. Love Life
Dabur Celebrate Life
General Awareness for MBA exams by Ravi Handa
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10. Media
Company Slogan
Business Today For Managing Tomorrow
CNBC First in business worldwide
CNN The worldwide leader in news
CNN IBN Whatever it takes
Forbes The Capitalist Tool
HBO It’s Not TV. It's HBO
Tehelka India's Independent Weekly News Magazine
Telegraph Unputdownable
Zee Business Aapka Faayda
General Awareness for MBA exams by Ravi Handa
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11. Retail
Company Slogan
Big Bazaar Isse Sasta Aur Achcha Kahin Nahin
Café Coffee Day A lot can happen over coffee
Home Depot More Saving More Doing
Ikea Affordable solutions for better living
Shoppers Stop Start Something New
Spencer's Makes fine living affordable
Walmart Save Money. Live Better
World of Titan Be More
General Awareness for MBA exams by Ravi Handa
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12. Technology
Company Slogan
Accenture High Performance. Delivered
Cisco The Human Network
Cognizant Passion for building stronger businesses
Dell The Power to do More
Idea Cellular An idea can change your life
Intel Intel Inside
Nokia Connecting People
Virgin Mobile Think Hatke
Wipro Applying Thought
Micromax Nothing like Anything
General Awareness for MBA exams by Ravi Handa
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13. Classic Slogan
Company Slogan
7 Up The uncola
American Express Don't leave home without it
Amul Utterly Butterly Delicious
Apple Think Different
Avis Rental Cars We try harder
Bajaj Auto Hamara Bajaj
BMW The Ultimate Driving Machine
Boost Boost is the secret of my energy
British Airways The world's favorite airline
Brook Bond Tea Wah Taj!
Cadbury Asli swaad zindagi ka
California Milk
Processor Board Got Milk
Calvin Klein Between love and madness lies obsession
Camel Cigarettes I would walk a mile for a camel
Carlsberg Probably the best beer in the world
Citibank The City Never Sleeps
Coca Cola Always Coca Cola
Coca Cola The Pause That Refreshes
Coca Cola Thanda Matlab Coca Cola
Complan I am a Complan Boy
Crest "Look, Ma, no cavities!"
De Beers Diamonds are Forever
Energizer Batteries It keeps on going and going and going
Esso / Exxon Put the tiger in your tank
FedEx When it absolutely, positively, has to be there
overnight.
Fevicol Yeh fevicol ka majboot jod hai, tootega nahia
Ghadi Detergent Pehle istemal kare phir vishwas kare
Gold Spot The Zing Thing
General Awareness for MBA exams by Ravi Handa
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14. Company Slogan
Hallmark When you care enough to send the very best
Hero Honda Desh ki dhadkan
Hutch Wherever you go, our network follows
Ivory Soap (P&G) 99.44 % pure
Jhonny Walker Keep Walking
KFC Finger Lickin Good
Kinetic Chal Meri Luna
Kit Kat Have a break. Have a KitKat
Lays No one can eat just one
L'oreal Because I am worth it
M&Ms Melts in your mouth, not in your hands
Maxwell House
Coffee Good to the last drop
Maybelline Maybe she's born with it, may be its Maybelline
McDonalds I'm loving it
Microsoft Where do you want to go today?
Morton Salt When it rains, it pours
MTV I want my MTV
New York Times All the news that's fit to print
Nike Just Do It
Onida Neighbour's Envy, Owner's Pride
Parle G Swaad Bhare Shakti Bhare
Pepsi Pepsi-Cola hits the spot
Pepsi Nothing Official About It
Perk Thodi se pet pooja
Rasna I love you Rasna
Raymond The Complete Man
Surf Surf ki kharidari mein hi samajhdari hai
Tata Indica More car per car
Tata Tea Jaago Re
Thomas Cook Don't just book it, Thomas Cook it
Timex It takes a licking and keeps on ticking
General Awareness for MBA exams by Ravi Handa
@ www.wiziq.com/course/8173
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15. Company Slogan
Uncle Chips Bole Mere Lips - I love Uncle Chips
United States Army Be all that you can be
Vicks Vicks ki goli lo, khich khich door karo
Videocon Bring Home The Leader
Vimal Only Vimal
Volkswagen Think Small
Volkswagen Drivers Wanted
Wendy's Where is the beef?
Wheaties Breakfast of Champions
Yellow Pages Let your fingers do the walking
General Awareness for MBA exams by Ravi Handa
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