All About Millennials

Here are just some of the amazing takeaways on millennials: – Expected to reach $200 billion in spending by 2017, the largest consumer generation in U.S. History. – 85% own smartphones. – One-fourth speaks a language other than English at home. – 77 million, making up approximately one-fourth of the U.S. population. They’re everywhere, and they are very plugged-in to their mobile devices – something qSample is very aware of as we specialize in mobile research. No matter where you are in market research, you might want to get plugged into millennials because sooner or later you will fall into their web.Read less