Going global entrepreneurship Oleh: Indra Prasetya Kesuma Ningrum Maria Rosaline

1. Pascasarjana Magister Manajemen
Universitas Trisakti
Jakarta
2013

2. MOTIVATIONS for
GOING GLOBAL

3. • The allocation of responsibility between the country
and foreign operations
• The nature of the planning, reporting, and control
system to be used throughout the international
operations
• The appropriate organized structure for conducting
international operations
• The degree of standardization possible

4. ENVIRONMENTAL ANALYSIS
STRATEGIC PLANNING
ORGANIZATION STRUCTURE
OPERATIONAL PLANNING
CONTROLLING THE MARKETING PROGRAM

5. EXPORTING
NONEQUITY
ARRANGEMENTS
• INDIRECT EXPORTING
• DIRECT EXPORTING
• LICENSING
• TURN-KEY PROJECTS
• MANAGEMENT CONTRACTS
DIRECT FOREIGN
INVESTMENT
• MINORTY INTEREST
• JOINT VENTURES
• MAJORITY INTEREST
• MERGERS

6. “ONE OF THE BEST METHODES FOR AN
ENTREPRENEUR TO ENTER AN INTERNATIONAL
MARKET IS TO PARTNER WITH AN ENTREPRENEUR
IN THE COUNTRY”
NEXT

8. TO CONTINUE THE RAPID PACE OF GROWTH,
THE FIRM’S SENIOR EXECUTIVES ARE LOOKING
TO EXPAND INTERNATIONALLY.

9. EARLY EXPANSION
THE STARBUCKS WAY
ESTABLISHING STARBUCKS AS
A GLOBAL BRAND

10. Expand internationally is one
of major strategy Starbucks
has applied to became most
profitable specialty coffee
company.
Starbucks has a strong
international business model,
but it still has to continue
building its goals and
expectations.