1. PT QASA CONSULTING :Jl. Prapanca Raya No. 113, Kebayoran Baru, Jakarta 12160 - Indonesia
62-21-721 0225, 62-21-725 0927
Edition: 13 | Friday, 20 May 2013
www.qasaconsulting.com
Content
● There are three main reasons,
why the medical device industry
has been growing. The first reason
is the increase of population, the
income standard, and consumer’s
preference in spending for health
reasons.
Market Overview of Medical Device Industry in first quarter 2013
The Indonesian economy growth, especially in consumers spending, has made
many investors enter to Indonesia market. One of the interesting industries is
medical device. Pharmaceutical experts said that medical device market had been
growing. In the last 2012, the growth rate of medical device was estimated about
5% higher compared to 2011.
It has been perceived that the growth of medical device was aligned with the
growth of pharmaceutical which is estimated by 10%. It was higher than Thailand,
Japan, South Korea, and Australia. It is around 7%, 2%, 7%, and 2% respectively.
However, Indonesia was still lower than China 21%, India 19%, and Malaysia 11%.
There are three main reasons, why the medical device industry has been growing.
The first reason is the increase of population, the income standard, and
consumer’s preference in spending for health reasons. The second driver is the
government’s regulation about the implementation of National Social Security
System (SJSN) that will drive the demand of health care provider. Hence, It has
been predicted that the medical device will keep increasing in the future.
The last reason is the growth of spending behavior of private health care providers.
They tend to purchase more on medical device since they would like to increase
their accreditation level, in order to offer more health services. Hence, they will be
able to increase their sales value by offering more complete and various health
services for public.
AUTHOR:
Rhesa Yogaswara
Business Development Division Head of QASA Strategic Consulting
Contact email: rhesa@qasaconsulting.com
REFERENCES
Kontan Magazine. March 5, 2013
Indonesia Finance Today. January 16, 2013
Neraca Portal News. March 6, 2013

2. PT QASA CONSULTING :Jl. Prapanca Raya No. 113, Kebayoran Baru, Jakarta 12160 - Indonesia
62-21-721 0225, 62-21-725 0927
QASA SERVICES
QASA projects predominantly are geared towards market issues, we strive to drive competitive advantage
and performance. We provide the how to win market competition by understanding the market and its
structure.
 Monitor market movement, acceptance of newly launched products, new packaging, and new
price utilizing our Store Audits.
 Reveal factors hindering low sales and distribution performance of specific products.
 Evaluate the effectiveness of retail and market activation programs executed.
 Evaluate the effectiveness of POP Materials at store level.
 Retail segmentation.
 Understand shopper/consumer behavior.
 Preference and perception.
Qasa typically examines each competitor’s product or service offering, facing our client, across the follow-
ing categories of evaluation:
 Competitive Positioning / Market Share Analysis
 Business and Pricing model Utilization
 Comparative Technology Evaluation
 Products features Comparison
 Business Relationships, Partnerships, Joint Ventures, etc…
 Distribution Sales Channel Analysis
 Market Segmentation
 Marketing Strategy Evaluation
Edition: 13 | Friday, 20 May 2013
www.qasaconsulting.com

3. PT QASA CONSULTING :Jl. Prapanca Raya No. 113, Kebayoran Baru, Jakarta 12160 - Indonesia
62-21-721 0225, 62-21-725 0927
Contact us at : info@qasaconsulting.com
Edition: 13 | Friday, 20 May 2013
www.qasaconsulting.com