This document provides statistics from various sources on consumer behaviors and trends in 2014, including that most consumers are more likely to provide personal information to trusted brands, many plan to spend tax refunds on big purchases that year, and most will consult friends and family before switching to a new brand.

1. Source: SDL, 2014
… of consumers are more
likely to provide personal
information to a trusted
brand.

2. … of shoppers are
planning to spend their
tax refund on a big
purchase in 2014.
Source: National Retail Federation, 2014

3. … of U.S. consumers are
willing to switch brands
after a negative
experience.
SourceNewVoiceMedia, 2014

4. … of Australian credit
cardholders will never
pay off their holiday
shopping balances.

5. … of all mobile malware
attacks target Android
devices.

6. … of American adults
access the Internet
regularly.

7. … of consumers will
submit a complaint after
receiving poor service
from a brand.

8. … of consumers consult
friends and family before
switching to a new brand.
Source: Defy Media, 2014

9. … of mobile gamers
account for HALF of all
in-game spending.

10. … increase in online sales
estimated for 2014.