1. How PurrForm was born…..
Our Story,
After debating for 6 months whether to get a kitten the
decision was finally made to go ahead. It was to be a
female British shorthair and it was a 3 months wait before
Tiffany came back home in November 2010. During the
waiting period it was decided that rather than having one
kitten there should be two, to give Tiffany some feline
companionship!
Beatrix was to be the chosen one! She came
from a well-known breeder who has a
tremendous knowledge of cats. We went to
collect Beatrix in December 2010 and the
breeder went through all the paperwork and
gave us some tips on looking after cats.
The breeder also gave us a few kilos of frozen
minced raw rabbit and bone to feed Beatrix
back at home!!!
I didn’t really question the breeder on why she was feeding all her cats and kittens on raw meat
and bone diet and didn’t think too much of it at the time.
Once Trixie (as she became known) had finished all her raw minced and bone rabbit she was
converted onto commercial cat food without any questions being asked.
A few weeks later her stools were soft and had more odour than before. Tiffany was in the same
boat. It is a shame that the breeder never explained the reason why she was feeding all her cats
on raw meat and bone diet. If she had explained the benefits I would probably have done my
research and stuck to the raw diet.
Suddenly I realised that if Trixie’s stools had changed it was due to the change of diet. I
went onto the internet and started looking at raw diet feeding for felines. I found a supplier
for minced meat and bone diet and placed an order straight away. Both Tiffany and Trixie
were gradually converted back onto a raw food diet. After a few weeks I noticed that their
stools were smaller and odourless which was amazing! I also realised that the portions
required were far less by feeding them raw meat and bone diet than for a commercial food.

2. As the raw meat and bone diet is predominantly protein, which it is what cats thrive on,
they utilise more of the food matter so less is rejected in the faeces.
The raw meat and bone diet could only be purchased in a frozen 1kg block and I had to saw
the frozen block into 3 pieces to make sure that the meat was not sitting in the fridge for
too long!!
After a year of sawing I had enough and whist on holiday the business idea came to me.
Why not make frozen raw meat and bone food for cats in 70g pouches for easy storage and
serving. PurrForm was born!
I adore my cats. In the last 2 ½ years I have expanded my knowledge and read extensively
about cats, particularly their nutritional requirements. Above all as a human being who
made the decision to have cats as pets I have learnt to respect them and treat them in the
best possible way. These felines in the wild would eat freshly killed prey. They would eat the
whole animal - meat, bone, fur and all!
As owners of cats, I believe we have the responsibility to give them an appropriate diet, as
close as possible to what they would eat in the wild. I am a strong advocate of the raw food
diet not because it is a trend but because this is how a cat should be fed. It is their natural
diet and doesn’t contain grains, soya, additives or preservatives.
There is a lot of education needed for pet owners, regarding raw food diets, to promote all
the benefits associated with feeding this type of diet. Cats are obligate carnivores and
require a diet rich in protein to sustain a healthy life style.
PurrForm is trying to remain as close to nature as
possible by producing pouches with no additives,
preservatives or any palatant enhancements. All
recipes are grain-free with high protein made from
human grade meat. PurrForm pure and natural raw
diet is a complementary cat food.
I hope my story will inspire you to do your own
research and see for yourself the many benefits
associated this particular diet for your cats.
If you decide to try PurrForm pure and natural cat food I hope your cat will enjoy it as much
as mine! You will also benefit from the ease and the convenient of a 70g portion… no sawing
require!!
LAUNCH DATE 20TH MAY 2013!